Kuo Hua Life Insurance: Insurance so sold online[i world network operators NB 2013 dual 11 day, Kuo Hua Life Insurance Taobao finance Huarui 2, 7% expected annual earnings, ten minutes turnover of one hundred million yuan, is to spend the shortest time successfully break the single billion product alone stores. Compared to the first break millet billion flagship store, a full 23 minutes faster. Kuo Hua Life Insurance final official flagship store turnover 526 million yuan, second only to millet. In fact, this is not the Kuo Hua Life Insurance's first appearance, only this time more shine. Text / I world network operators Insurance \u0026 ldquo; horse \u0026 rdquo; mami December 2012, a promotion Taobao platform, contributed to this called Kuo Hua Life Insurance Company \u0026 ldquo; three days a million \u0026 rdquo; the legend story. So far, when it comes to the insurance industry to explore online combed Guohua we have to mention this story. Last year, the \u0026 ldquo; \u0026 rdquo ;, double eleven stories about the Internet insurance with an upgraded version. Data from three days a million is updated Guohua 9 minutes 34 seconds to break the million. Outside the insurance industry, the Kuo Hua Life Insurance awareness is not deep. Life insurance company, which was established in November 2007, is headquartered in Shanghai, from historical performance data, they are still small and medium scale level in the life insurance industry. The annual sales of ten billion yuan level. With a good start in 2012, 2013 FU Yong Jin Guohua gave the president \u0026 ldquo; double ten \u0026 rdquo; next two goals, one of total e-commerce sales exceeded 10 billion yuan, two e-commerce sales accounted for compared to over 10%. In 2013 \u0026 ldquo; two-eleven \u0026 rdquo; before, Kuo Hua Life Insurance E-commerce department specialized in Shanghai held a media exchange, and Air Jordan 5 announced that they have completed the Double Ten tasks ahead. That time, there is no performance pressure to Guohua gearing up waiting for \u0026 ldquo; two-eleven \u0026 rdquo; the arrival day. Nike Lunar Womens Kuo Hua Life Insurance Huang Shijie, deputy general manager of e-commerce, said: The biggest challenge comes from the system pressure. \u0026 Ldquo; instant rush to passenger traffic, will be a test of the country's largest NCL. \u0026 Rdquo; 10 seconds to complete insured retention rates over 90% of the country is not a department Huadian providers in combat, but as an integrated department, various departments will coordinate IT, operations, actuarial, financial and other, continued to improve the customer's buying process, enhance the customer experience . In the customer experience, a skilled customers fully understand the product, the process can be completed within 10 seconds insurance, surrender and receive all can be done online, customers can implement T + 1 surrender arrival. It is understood that the average response rate Kuo Hua Life Lynx flagship store customer service is about 17 seconds, the old customers keep returning more than 9 percent, short-term product holding time is generally 2-3 times the minimum holding period. A tentative touch ADS is the industry talked about \u0026 ldquo; three days a billion \u0026 rdquo; the story was originally from Kuo Hua Life Insurance headquarters located in the Lujiazui Jin Mao Building, fourth floor conference room of a brainstorming began. That was in June 2012, had been repeatedly Alipay third-party payment discuss insurance company Kuo Hua Life Insurance, began to consider whether the universal insurance products such funds into Taobao to sell, but was within the company questioned insurance product parts are so great, how sell moving? \u0026 Ldquo; a beginning and not the end in mind. \u0026 Rdquo; Huang Shijie told the 'world network operators \u0026 middot; managers' reporter, before co-build stores, they have not given up on the new channel observation, despite Air Jordan 9 the wide range of information to tell them Taobao heavy traffic, but the conversion rate in the end be able to How much, no one could predict. From cooperation to build stores, docking system test, product design, which lasted nearly six months. To December, Guohua launched on a three together cost line of products by the transformation from the \u0026 ldquo; universal insurance \u0026 rdquo; product, started exploration of the online channel. Redesigning products from historical data, Kuo Hua Life Insurance of these three universal insurance products, in the year on December 3, 4, 5 three-day period, a total turnover of 105 million yuan, sold items to reach the 4356 pen. This figure put online under surprising. According to director general manager Kuo Hua Life Insurance IT and e-commerce Zhao Yan introduced in the sale of traditional channels of cooperation in line, their day will be able to reach one million turnover. But at the time of the line, \u0026 ldquo; three days breaking 100 million \u0026 rdquo; the turnover has not only created the insurance line of a single product to sell records, but also created the history of Chinese e-commerce first \u0026 ldquo; single group breaking 100 million \u0026 rdquo; record, Air Jordan 6 and thus ignited the passion of the insurance industry on the line. Internet matching products worth mentioning that, at the time together cost-effective activities, Guohong not the only one involved in the finance company, together with its treasure also deposit products from China Everbright Bank. \u0026 Ldquo; unexpectedly in the aggregate exceed them. \u0026 Rdquo; Zhao believes that they hindsight, the results of which may be related to a surprising design of the product itself. Financial products designed to involve three factors: liquidity, profitability and security. Everbright deposit treasure product tends to safety, with 10% of the proceeds of floating in commitments, and Kuo Hua Life Insurance was the sale of products to ensure a minimum income but do not promise the expected benefits from the product characteristics, the user more easily Guohua put more money on the product. In the choice of products, taking into account the long-term return-type insurance products online selling situation is not optimistic, therefore Kuo Hua Life began to look locked in a shorter surrender restrictions universal insurance. \u0026 Ldquo; but Nike Free Mens at the same time, like aviation accident such products, other departments within the company is already in operation, and it is well done, we will not do it. \u0026 Rdquo; Zhao said that after further narrow the range, based on their previous track user psychology, launched a series of affordable low but with higher expected returns, and surrenders restriction period shorter term life insurance products, and through these products to foster the concept of insurance customers. \u0026 Ldquo; users to buy our products, we will further visit, delivered to them more insurance concepts in communication. \u0026 Rdquo; in addition to continue to offer various kinds of wealth management insurance, Kuo Hua Life Insurance also customer demand for Internet-based research and analysis of customer data, develop more security products, is now on-line products with products coming on line The total number of countries Huadian's product will be more than 30 models. In wealth management products, in 2013 the country's universal Huadian financial products increased from the original 8 (3), the minimum holding period from one month of financial products architectures to three-year range to meet the customer's financial needs. The second half of 2013, Air Jordan 17 the national electricity supplier channels NCL introduced various types of protection products, children's classes, driving classes, and health classes gradually open the market. Children's products complement both products contain medical costs, but also contains the major disease categories of products; driving security is the most important of the whole network back to 2015 Latest Nike Shoes this type of car, bus kind of insurance; started selling health products during the two-eleven is a whole network Exclusive covers up to 30 years of health management services, adult anti-cancer insurance. 2013 \u0026 ldquo; two-eleven \u0026 rdquo; Guohua introduced two models of financial products and (4) security products, as of November 11 when 24 points, Kuo Hua Life Lynx shop the whole store to complete the sales of 526 million yuan . (This article first appeared in the i world network operators, all reproduced, please indicate the origins of the world i network operators)