Community electricity supplier overvalued, lack of scale, fear of being integrated electricity providers fight for a job, the future control of the terminal and distribution have killer[IT era network, IT Times sharp observation] before the two articles 'O2O community has been home O2O fragmented, there are opportunities for it?', 'community O2O, stores used to do?' were analyzed 'home O2O' and 'community store' in the community O2O in market conditions and future value, today to analyze this in the Air Jordan 19 community O2O Community electricity supplier parts. Community electricity supplier: super, fruit, Takeout, sale, etc. in the community O2O the electricity business community is very important part, but in the real market, the limited role of the community electricity supplier. Super-community electricity suppliers in the most important component of the project. From community living environment, Air Jordan Others super category is the most consistent with resident needs, but the effect, super-class community electricity supplier has not been the explosive growth of its value in the community in the electricity supplier may be overvalued. Super project not only for emergencies but urgent needs, such as bags of chips to eat and drink a bottle of Coke emergency needs in this area can wait half an hour door-to-door, but not out of oil when cooking salt such projections hair and more urgent demand is that the user directly to the downstairs supermarket to buy, soap, shampoo and Air Jordan 7 Retro other non-emergency elective cosmetic products more will follow travel plans go to the supermarket to buy. If you need to purchase a large Air Jordan 10 number of disposable daily necessities, users are more Nike Basketball willing to go to the supermarket to enjoy the shopping process, or for the convenience of direct selection SKU more major electricity supplier direct purchase. Super electricity supplier community is just one up for deficiencies in the secondary market. Communities surrounding fruit of self electricity supplier. With micro-channel public number, Amoy little, Baidu direct number, the ability to pay Bao wallet and other tools increases, more and more fruit have learned to use them Air Jordan 19 to develop consumer surrounding community. Here, the fruits electricity supplier, refers only to some of the fruit on the use of mobile tools, generally speaking can be on the line stores play a supporting role, but the market is still relatively early use. Air Jordan 10 For those business scope, including fruit, vegetables, meat, poultry and other more specialized vertical multi-category of fresh electricity supplier not discussed here, although closely linked with the community, but the community is beyond the scope of our electricity supplier to be discussed. Community Takeout, here mainly refers dining category. Currently takeaway community development is lagging behind the market, but market development than the campus, office area. As a result, the crowd campuses, office area of dense meal time stability, which is a hotbed of takeaway development, in addition to work outside the home when working tenants, less demand for a single community takeaway relatively; and secondly, in the community among family life, users are usually cook their own food, if burst hunger, but also produce more than a reserve in the refrigerator, can quickly solve the dining problem, lower general individual users takeaway frequency. Community Deals, pseudo-stimulation of demand price. Community O2O hot, but many entrepreneurs still can not find direction, the result thought to want to try to cock community Deals. In fact, this model is also nothing too complex, is the most conventional electricity providers play, first by promoting the accumulation of APP user, then buy some merchandise for promotion sale, although this model in a short time you can rely on subsistence promotional efforts, Nike Air Max However, the lack of sustained attractive product, the user acquisition costs are too high, active intractable problem, the lack of long-term value. Electricity suppliers are economies of scale, and the community was born lacking scale in fact, the electricity supplier community itself is a paradox, so it has no real progress. The four community electricity supplier categories have Air Jordan Women in common is that users and demand are inadequate. Core electricity supplier that economies of scale in terms of the amount from the user, the user greater the amount of electricity providers, the greater the market value, which is the most intuitive reflect the economies of scale; from the operating capacity, the greater the volume, the integrated operations The lower the cost, the higher the corresponding profit. Here is a simple example, purchasing 10,000 sets of the purchase price and the purchase of 100 sets of air-conditioning is certainly different, Jingdong price shocks of the Nike Heels Boots United States is to rely on electricity providers greater scale finally gained enough bargaining power. 2000 single community generally has been considered a lot of people, but the number of users is only about 1,000 of 6000 did not have scale, not to mention that not all 6,000 users in a Air Jordan 3 Retro community project of the electricity supplier, it is more detached and scale up ʱ?? Electricity suppliers are economies of scale, and the community was born lack of scale, the value of the electricity business community is completely overrated. He said here, there will certainly be rebuttal that 'while some communities do not have the size of that?' In terms of the number of cell coverage, the 'community electricity supplier' is 'conventional electricity supplier', and Lynx, Jingdong covering numerous cells, they considered it the electricity supplier community? We are talking about a narrow community electricity supplier, referring to dig the commercial value of each individual within the community. O2O sense of community is that each individual mining community in the market value of the electricity supplier community where just one direction. Of course, even in a narrow sense of community as the electricity supplier have to cover more area, but the problem lies in the community's electricity supplier for the target market project, the line is difficult due to the constraints of scale, so progress was seriously promote resistance , business super previously discussed, fruit, Takeout, Deals several communities did not get the electricity business direction makes spectacular results. Plainly, in fact, many do community under the banner name of the community O2O electricity providers essential purpose is to do in the future throughout the electricity provider market, and not just confined to the mining community O2O value. So there are a lot of projects are in the pre-incubation of community seed foothold user, trying to cut into the market from the community to cultivate user stickiness, one by one community after another lateral penetration expansion, the ultimate goal for the future is the entire electricity provider market. In fact, it is the 'first vertically integrated' development path, but this is not a category of vertical perpendicular, but by the line perpendicular to the line of interdimensional. However, this direction is too difficult, and may even be wrong. Jingdong, the 1st shop force community market, community electricity providers fear is fight for a job in order to better understand, Let us use the 'Community electricity supplier' and 'integrated electricity supplier' to do the next distinction: the electricity supplier narrow sense of community from the line digging down to the online community business value, the integrated electricity provider refers Lynx, Jingdong whole category electricity supplier. Today, in addition to the community because the community born outside electricity suppliers, Jingdong, Shop No. 1 integrated electricity suppliers are playing the idea of the community market. Jingdong Jingdong on-line and home to Wal-Mart to enter, the 1st district Lei Shop Release purchase, SF launched the preferred customer portfolio strategy + hey, the major electricity suppliers have eyes locked to the Community market. With the major electricity suppliers have reached a comprehensive Community market, the living space vertical electric provider community Air Jordan 10 project will be compressed, the more terrible problem is integrated electricity supplier and electricity supplier community to fight the competition is high dimensional low-dimensional, community power Suppliers probably robbed their jobs. Integrated electronic business traffic, technical, financial, quality control, logistics, after-sales, business cooperation and other objective conditions are far superior to the community electricity supplier, electricity supplier community people even basic work in time to grab the market's not done Well, this is simply not compete on Air Jordan 15 the same level. Community uncompetitive electricity supplier, control terminal distribution only irreplaceable While some communities get electricity supplier project financing, but if you have indulged in Air Jordan 9 Retro the 'electricity supplier' of thinking, only a dead end. Core electricity business community is not part of the electricity supplier, but the distribution capabilities of the terminal, Jingdong integrated electricity providers have the ability to do part of the electricity supplier, but in every aspect of terminal distribution community will absolutely powerless. Volume Jingdong like Han, you can brandish good trunk warehousing, logistics branch, but it is difficult to pick up a needle to do flexible terminal distribution community. In addition to its own development difficult, also suffered an integrated electricity supplier squeeze, community electricity supplier value is very limited, the real value is the community terminal and distribution capacity, under article 'Community O2O: Community electricity supplier is actually a dispute errands' We will focus on discuss the issue. [Editor / Zheng Xi] Wang Liyang era for IT network, IT Times manuscript, the authors Nike Shoes micro-channel public number: Technology speak out