Trademark registration in India generally takes around 20 to 24 months, often causing unnecessary delays for businesses eager to secure their brand identity.
India is witnessing an unprecedented rise in startups, online sellers, MSMEs, and digital brands, supported by initiatives like Make in India, Startup India, and Digital India. With thousands of new trademarks filed every month, early trademark registration is crucial to claim and secure your brand space in the Indian market.
The expedited trademark registration process allows applicants to speed up the examination and approval of their trademark applications. Instead of waiting for the regular examination queue, your application is taken up on a priority basis by the Trademark Registry.
In India, this can be done by filing an application for expedited examination of a trademark application under Rule 34 of the Trade Marks Rules, 2017. This ensures faster examination, early publication in the Trademark Journal and quicker registration — if no objection or opposition is raised.
Fast-Track Your Trademark Approval with My Trademark Guide !!!
At My Trademark Guide, we understand that time is critical in business — which is why we offer Expedite Trademark Registration Services in India to help you get your registered trademark in as little as 5 to 7 months.
This is the most common question for business owners. While ₹20,000 (for Individuals/MSME/Startups) or ₹40,000 (for Other Entities) is a significant jump from the base filing fee, it is often considered a “strategic investment” rather than a cost.
It is worth it if:
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- You are launching a product soon: You need to ensure no one can “hijack” your brand name while you are scaling.
- You are seeking investment: Investors prefer brands that have secured intellectual property (IP) rights.
- You face “Squatters”: If you are in a competitive niche where others might try to copy your name, the 18-month “examination gap” in the standard route is a major risk.
- Amazon Brand Registry: If you want to unlock Brand Registry benefits on e-marketplaces quickly, the faster you get your registration, the better.
It may NOT be worth it if:
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- Budget is extremely tight: If you are in a “wait and watch” phase and the ₹20,000/₹40,000 would be better spent on initial inventory or marketing.
- Low-risk industry: If your brand name is highly unique and the chance of someone else using it in the next two years is virtually zero.
Pro Tip: If you have already filed a “Standard” application and it’s stuck in “Marked For Examination,” you can still upgrade it to Expedited anytime by paying the additional fee later!