Editor's Note: This article has been updated with comments LULULEMON.
In the $ 1.4 billion women's sports apparel market, heir Lululemon's Ellie scientific culture in Los Angeles, the latest launch immediate challenge.
Pledging half the price, same quality workout gear Ellie's method avoids the complex needs of high-tech in favor of consumers to measure social media: First introduced on Facebook and tested to measure the reaction strength of the trend.
"As a website design, manufacturers, they can show that they are testing the entire social media to get the user / fans to decide if they like their design, if lululemons the popular equipment manufacturing within four days, and to provide mass market retail "the representative told VentureBeat. "This is a garment manufacturing lightning speed."
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