I want to write better copy? Try 6 + 1 modeoften see themselves copywriting, always heart envy. We all speak the language, how people can write good copy so it ...... wish to read the article, may give you a headache are still copywriting, bring a little guidance. ----------------- Gorgeous dividing line ------------------ AIDA - Attention Jordan Aero Mania (note), Interest ( interest), Desire (Desire), Action (action) - This is a classic copywriting rule, it is like a bottle of snake oil, can guide any copy writing. But I think it no effect. Not because it is incorrect or unworkable. But if you can successfully make the user's attention, grab the interest aroused desire, prompted him to take action, then you really do not need to use any rule, copy it has been very successful. If you did not do those things, I'm sorry, AIDA rule would have no effect, because its methods and did not elaborate on how we can let the user's attention, capture their interest, caused by the desire to buy, finally succeeded allow users to take action . Practice is the sole criterion for testing truth, let us look at an example of a failure, it is fully in line with AIDA rule, but without success and finally let me take purchases. SMS usury? I recently received a strange number of sent text messages, read: unsecured Nike Lunar Womens 0 risk, fast to one day loans, 30 seconds online application to help you learn more decent emergency response Y, N represents reply not interested!. Either Y or N, I will not reply. I get through this phone number, trying to express my feelings of anger and disgust. May be unexpected, this number actually no answer after switching automatically to voicemail. For this type of marketing, I am really flattered. Let's see how he would apply the law to this provision AIDA case writing. A attention (allowing users to pay attention) This message has been successfully caught my attention. After all, in this way you will be able to send text messages to get attention. I interest (grab interest) Next, I am very interested. Able to get the money within a few days, it can completely caught my interest. This step, AIDA law is also very good use. D desire (caused by desire) This step is also very good. If I now desperately short of funds, of course I need a loan. A action in the last step, it failed. I did not take any action. What's missing in the end lead to AIDA model will not work? In this message, the lack of a few very important elements: Who are you? Why contact me? Why should I believe you? Context is an important part of the whole information. Without it, even then good copy, users will not take any action. AIDA biggest problem is that the action that it will generate interest and have the desire, and finally take action. But less the most important piece: Context. AIDA does not let the power user to truly act. A better model: 6 + 1 this model is relatively little complicated. But precisely because of the complexity, it is very effective. It makes up for the lack of AIDA, but an essential element. 6 + 1 means: six steps to a principle applied throughout, as long as down to earth, will be able to write very good copy. The first step: in the context of describing the background before the user tries to get attention, you have to do one thing. Answer user questions in mind: Who are you? Why are you talking to me? Too many marketing people to pay attention to in order to compete for a single person, so the establishment of Context lets you stand out from the crowd. Spam is a good case. But spam is the background: You do not know who we are, but we want to sell you something. That's why nobody read spam, directly into the dustbin. E-mail is actually like to write a letter to the user if the user can start with some simple words, know who wrote him a letter, then he opened the letter the ratio will be much higher. The recipient's question: in the end who is talking to me? This is an implicit question is an answer. For example, you apply for a job, to Nike Air Max 2013 KPU publish the work of the unit to submit your resume and cover letter. In the case of the environment and the format of the letter combination, we can very clearly show why you should write to them. Although recruiters already know why you write to them, but you still want as much as possible to explain the background of more recruiters. You will find at the beginning of the letter mentioned you where the job information, and why you wanted to apply for the job (for example, you want to work in this company, you love this industry, etc.) if you can explain very clearly these recruiters We will be giving priority to you. In the above example the text message, you can add a link, when clicked, to learn more about the company's information. Or automatically reply to a message, which tells me than one computer: voice mail is full of much better. A better approach is to start before the information can be used to give an account of some of the short text before contacting the sender and the addressee had. For example, my wireless provider at the time and I texted introduce some new business, they always 'Dear Rogers users' as the beginning. It makes me very clearly know who it is and I'm writing in. The sender is trustworthy, because they come into contact with me before. So I read a great likelihood of this information. Of course, this is the time between the recipient and the sender have certain relationships and contacts, this is the best way to transfer the information in any case. Context can be attributed to allow users to immerse you in your message reasons. If they are concerned about your blog, subscribe to become a context that you send them any emails. If the content found on your site, then this person is searching for your topic or service information is context. If you're advertising on newspapers and magazines, the theme of this publication is the context. Step Two: Once you have established attention a context of background, you can continue to catch the user's attention. If you are a writer, you can draw the user's attention by title. If you are a designer, design they will attract your attention at first glance the works to attract your eye. Already there are many ways to tell you how to attract the user's attention, so these details I do not focus in the article described. You have to be guaranteed to get their attention. The third step: the desire to cause the current marketing market reality is: even if we can draw the user's attention, their attention will not last too long. Said before fifteen minutes outdated, now close to fifteen seconds. You have to grasp that fifteen seconds, and allows users to generate desire your product. And let this desire continued. This is equivalent to when you write a blog in front of a quote, he is to give the reader the bait: You have to grab the reader's interest in the introduction, you want them to roll into their experiences, as well as they do not take into account the ideas, which are allow them to continue reading your blog. And then if you tell them the story details. Step four: drop your success was brought to their attention, but also created a desire. This time you have to start to convince them to take action. You now need to tell your users, if we do not immediately use the product or service, then what are the consequences. We call this part of the establishment gap. You can use the 'if nothing changed what that will mean??' This inquiry leads to drop, the answer may provoke strong emotions; after all, you're talking about the impact of their pain status quo - Prospect can not be changed is scary. This case may well emphasize the consequences of inaction. Step Five: Solutions you can not stay in this state so that readers; Once you have a gap, to rapid transition to your solution. Say you have a solution that is very important, and to do that they need to know in order to understand it - but do not tell them. Any additional detail is an opportunity to question or disagree with your views so strict need to know basis about how to resolve work. Of course, the interests of all the best practices of conventional emotion and rationality to speak, rather than functional, and solve your ideal customers are still applicable. No need to repeat them here. Step Six: Call the user to take action, of course, our ultimate aim is to make the user to take action, which requires you to do two things: 1 When users finish reading, you should let them act quickly. Not let them hit you phone or visit our website or twitter. 2 clearly tells the user to let them take action. Instead of beating about the Air Jordan 11 bush with them, Nike Air Max 90 you want them to do and told them bluntly. You should be familiar with these very clear what to do, I do not need to explain too much. In addition, it is very important and needs you throughout. Reputation: extra step in the whole pattern of the above points are marketing techniques, you want to finally succeed, one thing is very important and indispensable. This is honesty. If the reader does not believe what you say, even if you no matter how well the above steps, you have no reason to do as you say. You want the user to feel faith, we must first understand the reality of the situation of users. If even they do not understand the situation, how do you help Nike Lunar Womens them to improve the status quo? Then, tell them why you can believe what you say: appeal to common sense (which you said should be reasonable), indicating that society has been proven (? How many people have to take action you want to take) shows you professional, (your education and practical experience term) and whenever possible, to reduce the risk as much as possible to provide a guarantee. This is not a sixth step, because not only do you need time. Instead, you have to at every step, every piece of information throughout, trying to gradually establish your credibility, you will eventually trust you. 6 + 1 model AIDA model where failure 2015 Latest Nike Shoes is successful, because it forces you to build your own credibility in the eyes of the user. Although by AIDA model of course possible, but 6 + 1 formula will encourage you to consider different user digestion reaction when your copy. For a novice copywriter writer, or is unable to reach the number they think should be achieved conversion of people, these extra steps will be priceless. (End translations) English original Reference: http: //uxdesign.smashingmagazine.com/2011/10/11/introducing-6-1-model-for-effective-copywriting/ original author: Danny Iny Thank you for reading this article by the Tencent ISUX Copyright, reproduced please indicate the source, offenders accountable, thank you for your cooperation. Indicate the source format: Tencent ISUX (http://isux.tencent.com/wording-aida.html)
I want to write better copy? Try 6 + 1 modeoften see themselves copywriting, always heart envy. We all speak the language, how people can write good copy so it ...... wish to read the article, may give you a headache are still copywriting, bring a little guidance. ----------------- Gorgeous dividing line ------------------ AIDA - Attention Jordan Aero Mania (note), Interest ( interest), Desire (Desire), Action (action) - This is a classic copywriting rule, it is like a bottle of snake oil, can guide any copy writing. But I think it no effect. Not because it is incorrect or unworkable. But if you can successfully make the user's attention, grab the interest aroused desire, prompted him to take action, then you really do not need to use any rule, copy it has been very successful. If you did not do those things, I'm sorry, AIDA rule would have no effect, because its methods and did not elaborate on how we can let the user's attention, capture their interest, caused by the desire to buy, finally succeeded allow users to take action . Practice is the sole criterion for testing truth, let us look at an example of a failure, it is fully in line with AIDA rule, but without success and finally let me take purchases. SMS usury? I recently received a strange number of sent text messages, read: unsecured Nike Lunar Womens 0 risk, fast to one day loans, 30 seconds online application to help you learn more decent emergency response Y, N represents reply not interested!. Either Y or N, I will not reply. I get through this phone number, trying to express my feelings of anger and disgust. May be unexpected, this number actually no answer after switching automatically to voicemail. For this type of marketing, I am really flattered. Let's see how he would apply the law to this provision AIDA case writing. A attention (allowing users to pay attention) This message has been successfully caught my attention. After all, in this way you will be able to send text messages to get attention. I interest (grab interest) Next, I am very interested. Able to get the money within a few days, it can completely caught my interest. This step, AIDA law is also very good use. D desire (caused by desire) This step is also very good. If I now desperately short of funds, of course I need a loan. A action in the last step, it failed. I did not take any action. What's missing in the end lead to AIDA model will not work? In this message, the lack of a few very important elements: Who are you? Why contact me? Why should I believe you? Context is an important part of the whole information. Without it, even then good copy, users will not take any action. AIDA biggest problem is that the action that it will generate interest and have the desire, and finally take action. But less the most important piece: Context. AIDA does not let the power user to truly act. A better model: 6 + 1 this model is relatively little complicated. But precisely because of the complexity, it is very effective. It makes up for the lack of AIDA, but an essential element. 6 + 1 means: six steps to a principle applied throughout, as long as down to earth, will be able to write very good copy. The first step: in the context of describing the background before the user tries to get attention, you have to do one thing. Answer user questions in mind: Who are you? Why are you talking to me? Too many marketing people to pay attention to in order to compete for a single person, so the establishment of Context lets you stand out from the crowd. Spam is a good case. But spam is the background: You do not know who we are, but we want to sell you something. That's why nobody read spam, directly into the dustbin. E-mail is actually like to write a letter to the user if the user can start with some simple words, know who wrote him a letter, then he opened the letter the ratio will be much higher. The recipient's question: in the end who is talking to me? This is an implicit question is an answer. For example, you apply for a job, to Nike Air Max 2013 KPU publish the work of the unit to submit your resume and cover letter. In the case of the environment and the format of the letter combination, we can very clearly show why you should write to them. Although recruiters already know why you write to them, but you still want as much as possible to explain the background of more recruiters. You will find at the beginning of the letter mentioned you where the job information, and why you wanted to apply for the job (for example, you want to work in this company, you love this industry, etc.) if you can explain very clearly these recruiters We will be giving priority to you. In the above example the text message, you can add a link, when clicked, to learn more about the company's information. Or automatically reply to a message, which tells me than one computer: voice mail is full of much better. A better approach is to start before the information can be used to give an account of some of the short text before contacting the sender and the addressee had. For example, my wireless provider at the time and I texted introduce some new business, they always 'Dear Rogers users' as the beginning. It makes me very clearly know who it is and I'm writing in. The sender is trustworthy, because they come into contact with me before. So I read a great likelihood of this information. Of course, this is the time between the recipient and the sender have certain relationships and contacts, this is the best way to transfer the information in any case. Context can be attributed to allow users to immerse you in your message reasons. If they are concerned about your blog, subscribe to become a context that you send them any emails. If the content found on your site, then this person is searching for your topic or service information is context. If you're advertising on newspapers and magazines, the theme of this publication is the context. Step Two: Once you have established attention a context of background, you can continue to catch the user's attention. If you are a writer, you can draw the user's attention by title. If you are a designer, design they will attract your attention at first glance the works to attract your eye. Already there are many ways to tell you how to attract the user's attention, so these details I do not focus in the article described. You have to be guaranteed to get their attention. The third step: the desire to cause the current marketing market reality is: even if we can draw the user's attention, their attention will not last too long. Said before fifteen minutes outdated, now close to fifteen seconds. You have to grasp that fifteen seconds, and allows users to generate desire your product. And let this desire continued. This is equivalent to when you write a blog in front of a quote, he is to give the reader the bait: You have to grab the reader's interest in the introduction, you want them to roll into their experiences, as well as they do not take into account the ideas, which are allow them to continue reading your blog. And then if you tell them the story details. Step four: drop your success was brought to their attention, but also created a desire. This time you have to start to convince them to take action. You now need to tell your users, if we do not immediately use the product or service, then what are the consequences. We call this part of the establishment gap. You can use the 'if nothing changed what that will mean??' This inquiry leads to drop, the answer may provoke strong emotions; after all, you're talking about the impact of their pain status quo - Prospect can not be changed is scary. This case may well emphasize the consequences of inaction. Step Five: Solutions you can not stay in this state so that readers; Once you have a gap, to rapid transition to your solution. Say you have a solution that is very important, and to do that they need to know in order to understand it - but do not tell them. Any additional detail is an opportunity to question or disagree with your views so strict need to know basis about how to resolve work. Of course, the interests of all the best practices of conventional emotion and rationality to speak, rather than functional, and solve your ideal customers are still applicable. No need to repeat them here. Step Six: Call the user to take action, of course, our ultimate aim is to make the user to take action, which requires you to do two things: 1 When users finish reading, you should let them act quickly. Not let them hit you phone or visit our website or twitter. 2 clearly tells the user to let them take action. Instead of beating about the Air Jordan 11 bush with them, Nike Air Max 90 you want them to do and told them bluntly. You should be familiar with these very clear what to do, I do not need to explain too much. In addition, it is very important and needs you throughout. Reputation: extra step in the whole pattern of the above points are marketing techniques, you want to finally succeed, one thing is very important and indispensable. This is honesty. If the reader does not believe what you say, even if you no matter how well the above steps, you have no reason to do as you say. You want the user to feel faith, we must first understand the reality of the situation of users. If even they do not understand the situation, how do you help Nike Lunar Womens them to improve the status quo? Then, tell them why you can believe what you say: appeal to common sense (which you said should be reasonable), indicating that society has been proven (? How many people have to take action you want to take) shows you professional, (your education and practical experience term) and whenever possible, to reduce the risk as much as possible to provide a guarantee. This is not a sixth step, because not only do you need time. Instead, you have to at every step, every piece of information throughout, trying to gradually establish your credibility, you will eventually trust you. 6 + 1 model AIDA model where failure 2015 Latest Nike Shoes is successful, because it forces you to build your own credibility in the eyes of the user. Although by AIDA model of course possible, but 6 + 1 formula will encourage you to consider different user digestion reaction when your copy. For a novice copywriter writer, or is unable to reach the number they think should be achieved conversion of people, these extra steps will be priceless. (End translations) English original Reference: http: //uxdesign.smashingmagazine.com/2011/10/11/introducing-6-1-model-for-effective-copywriting/ original author: Danny Iny Thank you for reading this article by the Tencent ISUX Copyright, reproduced please indicate the source, offenders accountable, thank you for your cooperation. Indicate the source format: Tencent ISUX (http://isux.tencent.com/wording-aida.html)