The evolution of beauty standards has always reflected the times in which people live. In the modern digital age, where artificial intelligence and computer vision shape our view of the world, beauty has taken on a new form of measurement: online platforms. Among them is the Pretty Scale, which has gained immense popularity as an online facial analysis tool that claims to assess a person's attractiveness using mathematical and AI methods. While it may seem like a simple game, its impact is much more profound, affecting psychology, culture, and technology.
What is the Pretty Scale?
The Pretty Scale is a web tool that analyzes a face and determines its beauty. Users upload their photos, and within seconds, the system returns a score based on the symmetry, proportion, and harmony of the face. The site then generates a percentage or numerical score that supposedly reflects a person's attractiveness, based on mathematical principles.
The idea of rating attractiveness on a scale of 1 to 10 based on a photo is grounded in long-standing aesthetic theories that link beauty to symmetry. The algorithm draws inspiration from the golden ratio—a formula found in nature, art, and architecture and often considered an expression of ideal proportions. The Pretty Scale applies similar geometric logic to facial features, attempting to interpret beauty as a form of numerical balance.
Despite its apparent scientific basis, the Pretty Scale has become more of a social curiosity than an accurate measurement. Millions of users use it not for scientific verification, but to experience the thrill of watching artificial intelligence see their face.