measure consulting company goes..

Consulting company "BearingPoint japan " was independent from BrearingPoint inc
and came undar the umbrella of PricewaterhouseCoopers.

Some of my old company's menber went from PwCC.
and some they went to BearingPoint Japan,
They maybe went to PwC.
Returner?

I saw a foreign-affiliated firm's terror.
We don't know when they pull back from Japan.

Hey , a foreign-affiliated firm's employee ,are you ready?

be independent from :-から独立する
umbrella :傘下
a foreign-affiliated firm:外資系企業
pull back:退去

Tokyo motor show become shorter.

Honda decided to make Tokyo motor show be shorter 4 days .

This means many manufacturing company cut down marketing expence.

Manufacturing company is big account for ad-agency,both ATL and BTL.

How we get through this business situation.

We need to think deeper...

bye bye "From A"

On 3/27 newspaper,Recruit stopped publishing "from A"!

Do you know the magazine?
sorry, Everybody know the magazine.

The magazine create the word "フリーター".
The word is created by the man who intended to encourage the people having part-time-job.
I feel the magazine bring hope for part-time-job ,The magazine create the new culture.

This is Advertizing itself.
This is what we should do!
Not only sell the products , but also cheer up people.

Now Business situation is bad, Our feeling are not good.
So we can find what should advertizing do.

辞書を使ってしまった単語
publish:発刊する
encourage：励ます
bring :SVC
hope: hope for O