Google Amazon 2013 all-out war: attack each other backyardforeign media wrote today, with the changes in technology industries, had no problem enterprises have started to enter each other's territory, Air Jordan 6 Google and Amazon is one of the typical examples. Competition between the two has been extended Nike King from the original e-book to online advertising, e-commerce, mobile devices and cloud computing, it will be all-out war in 2013. The following is the text of the article: all-out war decades ago, when Amazon CEO Jeff Bezos (Jeff Bezos) heard that Google will scan the catalog, the two sides had already planted the seeds of confrontation. This message makes being an early investor in Google Bezos rude awakening. According to a former Amazon executives said Bezos realized that Web search engines want to invade his online retail empire. The executive said, 'he realized, scanning products catalog, although in the interests of Google, but Google's real purpose is to scan all the books,' and then sell e-books. An opposition formed thereon. By 2013, the competition between the two sides will spread to more areas, from online advertising and Air Jordan 17 retailing, to mobile devices and cloud computing. This may lead to cooperation between the two sides last point also fall apart. For example, Amazon decided to use the revision of the Google Android operating system in the Kindle Fire tablet computer, while Google was Motorola Mobility has developed an ambitious plan to move this series will only make the relationship even more strained. Relations between the two became the best of today's technology industry footnote: The original companies are at peace with each other to enter each other's territory. In the shadow of Google and Amazon, but also latent ambitions Facebook - it is also working to develop its own search and advertising business. 'Amazon wants to provide one-stop shopping, Google wants to provide a one-stop search.' Venture capital firm KPCB partner Qian Zhi Hua said, 'From this, the parties to the conflict is inevitable.' Both companies each with Advantage. Google a market capitalization of $ 235 billion, about twice the Amazon, mainly due to huge net profit of the company - the average analyst estimate, Google net profit of $ 13.2 billion this year. In contrast, Amazon may be a slight loss this year. Amazon shareholders of the company's investment plan has been quite patient, but the company also had to create huge profits at some stage - if able to tap into higher-margin advertising Air Jordan 6 business, will increase the probability of success. On the other hand, Google's share price is subject to the slowdown in profit growth. Advertising conflict soon, Amazon began scanning eBook learned after Bezos Google's catalog program, and provide digital digest can search. A few years later, the company also launched a Kindle electronic reader. Amazon executives said the above, Kindle birth to a large extent Air Jordan Kids Nike Trainers 18 thanks to Google's catalog program. Now, Amazon is promoting the online advertising business, threatening to erode Google search revenue and subscribers. Amazon's fledgling advertising business, and Google can not be compared. Investment bank Robert W. Baird \u0026 amp; Co estimates that Amazon this year's advertising revenue of about $ 500 million - its 2011 record of $ 48 billion compared to total revenue worth mentioning. At the same time, Google's $ 38 billion in 2011 revenue, there are 96% from advertising. But Amazon Nike Heels Boots newly developed DSP technology, the company can tap a huge user purchase history data to help marketers in the Amazon and other sites publishing accurate advertising for specific populations, which is expected to change the market structure. 'From the customer point of view, the Amazon data than Google's data more useful.' Advertising and marketing company XaXis COO Mark Glazer (Mark Grether) said, 'They know what you buy, but also know what you are ready to buy.' Gray Ze represents, Xaxis is working with Amazon to help them sell advertising. Amazon has not yet comment. Amazon shopping start by selling ad margin will be higher than the company's retail operations. By showing may not be on its own Nike Hyperdunk website Air Jordan 12 selling the product advertising, Amazon will start to build a network Nike King of shopping. Market research firm Nike Hyperdunk Forrester's report shows that 30 percent of US network shopping population in the third quarter as they study the Amazon shopping program starting point, while the share of Google and other search engines is only 13%. Compared with two years ago, this pattern has been reversed - that time of the search engines are more popular. Amazon now show ads on their sites on one side of search results. According to the US Internet traffic monitoring firm comScore estimated that Amazon's third-quarter display advertising to show the amount of 67 million times, up to three times more than the same period of 2011. Macquarie Securities analyst Ben Schacht (Ben Schachter) believe that this initial success to make Google 'extremely concerned' about their business is very dependent on product search and product search advertising. In response, Google has recently revised the product search service Google Shopping, retailers and other Internet sellers need to pay a fee to display the results. Amazon and Google have been set up in the late 1990s, the time interval of four years. According to informed sources, Amazon's Bezos has always been worried about the dependence on Google traffic, high market capitalization Air Jordan Fusion of Google also skeptical. 'He would say: 'the first time there is a map of the company's more than worth it to Air Jordan 2 draw the map of the land.'' Said former Amazon executives said. Other areas of Google's Android operating system, although growing prosperity, but failed to give the company's mobile search advertising business as well as games, applications, music and video and other digital products sales and create too much revenue. 'If they can find the secret development of mobile advertising, it will definitely give Google bring a second surge of development.' Forrester analyst Charles Rita Sue Moore Marcel (Sucharita Mulpuru) said. But the Amazon in 2011, but never outflank Google, as Kindle Fire tablet computer developed Android operating system revision, with its own service to replace the Google digital music distribution platform and applications. University of Washington computer science professor Oren Ait Johny (Oren Etzioni), said: 'Amazon wants to control its own device user experience, which is indistinguishable from Google Apple certainly two sides are still unhappy cloud computing software market to compete Amazon... As early as six years ago we started the cloud computing business, providing data storage via a remote server, computing resources, and other technical services. Google has just set foot in this area this year, but Ait Johny believes that market growth quickly, so there is still development. 'I would not put Google excluded. Amazon has a first-mover advantage, but only a starting point only. 'He added. E-commerce and e-commerce, advertising compared to, mobile devices and cloud computing is still dwarfed by the size. Google's recent acquisition of BufferBox, the company offers a package to help consumers charged lockers network. They San Francisco is also the date of service of testing services that the company's interest in the growing field of online retail. Google did not disclose the company's complete plan in the retail industry, but some analysts believe that the delivery service and locker service that day are valuable, can help enhance the existing online advertising business, for example, investment bank Nike Shoes Needham \u0026 amp;. Co analyst Kerry Rice (Kerry Rice) believes that businesses in the running shoe ads, you can emphasize these shoes can a nearby locker delivery. Qian Zhi Hua believes that if Google can have search and delivery services, we can provide the Air Jordan 1 same experience with Amazon, but no stock, so that 'more profitable, more efficient models . 'Google earlier this year launched a new certification services, highlight those fast delivery, high reliability, businesses, and even up to $ 1,000 to provide' shopping protection money '.Forrester Prussian Moore believes Google You can create a product database, and then send a page to consumers through the company's Google Wallet service to help them achieve faster payment process. Google transaction information can then be sent to the retailer, shipped directly from retailers. Shah Special considers it essential that this capability, if consumers can not through Google shopping, it will lag behind the Amazon and eBay. (via Sina Technology)