Li Ning and his entire design sales team. Young intermediate cyclists Li Ning, the company founder. Furniture Made.com website promotions. Furniture Made.com website promotions.
For the British, buying furniture is a miserable thing. To save money, IKEA and many other well-known large furniture companies, usually arrange the store in the city suburbs. Consumers not only to endure twelve hours of tedious drive, we had to find a parking space and a headache. The Englishman has always been elegant, often do this foul-mouthed, the complaint continued.
Orange sofa-like chairs, £ 399; honeycomb-shaped bookshelf, 250 pounds; chain-shaped coffee table, £ 399; wavy storage racks, £ 49 ...... Recently,http://pet.yujie.org/forum.php?mod=viewthread&tid=73267, a no facade and warehouse furniture company, shift furniture shop open to the "British people every door" to attract the attention of many consumers.
This Made.com furniture dealer named in the official online biography of many modeling trendy furniture designs, so users can vote on the next production of furniture. Consumers stay at home, will be able to buy directly from the manufacturer at the favorite furniture. Surprisingly, such a avant-garde furniture shop owner, was actually 29-year-old Chinese Li Ning native of Foshan.
Edition written / reporter Feng Zhonghao
Big difference, big business
On the reason for the founder of a network of furniture company, Li Ning recalled his years of experience once the purchase of furniture.
"That,barbour paris, I wanted to purchase a leather sofa, I phase of the high-end sofa a famous designer," he says, "When I heard the sofa worth £ 3,000, this crazy price surprised me."
While he was determined to pay, a childhood friend gave him a call. The friend took over parental furniture manufacturing plant, and this plant is this sofa manufacturers.
A friend told Li Ning,peuterey spaccio outlet, the prices of luxury sofa in fact only 250 pounds. He purchased directly from a friend with a sofa, a full £ 2,750 savings, the experience aroused his interest in the furniture market.
"A piece of furniture from the factory to the consumer's home, half-way there are many middlemen involved virtually furniture prices continue to be elevated." Li Ning business acumen spotted one in business.
So he began to imagine, can be directly linked to the consumer furniture manufacturers, he said:. "This should be a good business."
In his view, since Ikea furniture and other famous brands leading the market for over 50 years, the furniture market has been the lack of reform and innovation, it is time someone goes to "a stir this pool of stagnant water."
In recent years, with the development of the network,http://yzlyfdj.com/home.php?mod=space&uid=521, e-commerce pervasive, many industries are clothed in the Internet. Li Ning said: "The furniture industry is one of the few industries to encroach on the Internet yet, I want to change this situation." The summer of 2010, Li Ning, founded Made.com.
"Democratic Design"
Use of this site is very simple, customers simply register an account, you can vote and orders.
Compared with traditional companies, Made.com's biggest feature is the company what products wholly determined by the customer. Each month, the company will announce a new batch of samples on the site map, so users voted, the votes of high product portfolio will be integrated into the company and to open orders to consumers.
For example, a door by Swedish designer Salou Johnson designed chairs, customer viewed comp image design, you can choose to like or dislike, but also separately for the price of the product design and modeling star judge, the score is 5 star.
At the same time, customers also detailed statement of reasons for their favorite products. The site will regularly publish the top five most popular products of the month.
Those deep-pocketed large furniture company will hire its own buyer, travel around the world Furniture Fair,http://www.pyzixun.com/home.php?mod=space&uid=21539, purchase design. Li Ning said: "We can not afford such a huge amount of overhead, so we simply design choice to the consumer needs to make their own choice of furniture,http://www.rzchina.net/home.php?mod=space&uid=471030, the design we call democracy."
In fact, Made.com which voted by consumers select products into production business model called "crowd sourcing", this model since its birth in 2006 created a number of successful business case.
Without middlemen play
According to Li Ning introduction, customers choose their favorite products, you can order online directly. "Consumers need to pay after ordering certain advances, every transaction from order to receipt of no more than 10 days."
After receiving the order, the product into the production process, every week, Li Ning will be the order summary,woolrich outlet online, and deliver them to the hands of the manufacturer, according to the number and type of production needs.
After production is completed, the company's product quality supervisors will be checked. Next, the packaged product, shipped to Britain by sea. During Customers can also view the path of goods transported through the site, track cargo. After the arrival of the goods, the company will work with the customer agreed time,louboutin pas cher,http://www.lixing.club/home.php?mod=space&uid=3556, delivered to your door.
"In London,http://hnldgroup.com/home.php?mod=space&uid=26444, this high cost of land in this way, we do not need warehouses, significant cost savings." Ning said.
His calculations, if customers buy a set of furniture from a physical store, the middle involved people, including manufacturers, importers, shippers, wholesalers, retailers, consumers may want to pay £ 2,000. But if purchased directly from the Made.com, only 550 pounds.
He believes that the company's advantage lies in the various middlemen knocked out. "Reducing the cost of the original furniture at reasonable prices to customers." Is the company's start-up will be determined when the business philosophy.
This novel concept, successfully attracted investors Brent? Hoberman eyes. Li Ning said: "Hoberman and I met through a friend, and told him the furniture company's creative network."
Hoberman also runs a furniture company, he realized that this novel form of prospects, readily from their own investment funds set aside in part to Ning.
Social networking sites to advertise
Although investors get favored, but in London the idea of all, the new company was born daily abundance,hogan rebel, beginning in two weeks, the market reflects the flat, so he really sweat. At that time, their day can only receive one or two orders.
So Li Ning decided to advertise in social networks, "Face Book" and "Twitter" on. "People started talking about us on the Internet, suddenly one day, enormous changes happened, orders like the tides coming in." Li Ning excitedly recalls.
After a year of development, and now, more than 50 million visitors each month made.com website, they can sell a container of furniture every day, worth up to 25,http://www.tianyuarts.com/home.php?mod=space&uid=2610,000 pounds, Li Ning himself has become a darling of the media.
Li Ning seems, London consumers are more receptive to new things, and London is a cosmopolitan, global businessman gathered here, they can share resources and information,http://www.xiaogougou.com/home.php?mod=space&uid=14871, and to maintain close contact. This year, Li Ning plans to continue to expand their business overseas, this new model will bring more countries.
But he also admitted that their roots still in China. When the global economic malaise, can help Chinese manufacturers to export, so that his heart proud.
Li Ning said: "I am looking forward to China will have more and better designer, eventually one day, their works will be into the millions of households in the UK."
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