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"Africa's Business Revolution: How to Succeed in the World's Next Big Growth Market
The definitive guide to doing business in Africa.For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized - while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood it's known to many executives in the West only by its reputation for complexity, conflict, and corruption.Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises. From senior leaders in McKinsey's African offices and a leading executive on the continent, this book draws on in-depth proprietary research by the McKinsey Global Institute as well as McKinsey's extensive experience advising corporate and government leaders
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