The greatest mistake I have seen startup entrepreneurs make is trying to do it all by themselves.
You have a unique set of strengths, skills and talents.
You may have good communication skills and an amiable personality that make you great at selling things.
Or maybe you have great PR connections, making you perfect to lead the marketing effort.
But do not try to be a one-person rock band. You cannot play guitar, bass, drums, and the keyboards all at the same time.
Hire professionals who can share the workload and “thoughtload.”
Then, leave them alone.http://www.mecose.com
I know, this company is your beloved brain-child, but micromanaging never helped anyone, least of all the micromanager.
You will lose your temper, your sleep and probably your mind in seeking to ensure that everything from that blasted name to the shade of blue is exactly as you envisioned it. I mention visual elements because mecose they pose the greatest temptation to split hairs on and add your own personal touch to.
But, as any designer will tell you, the fastest way to slow productivity and decrease quality is to throw the wrench of “constructive criticism” right in the middle of someone’s workflow.
The designer knows what they are doing. (I’m sure Mona Lisa looked pretty awful while ol’ Leonardo was still painting her.)
If you’ve hired correctly, then your designer will have participated in many projects and will have a sense of professional duty, coupled with a personal drive to see you succeed. They will present you with something that looks awesome.
And, don’t worry, you’ll have the benefit of final approval on everything and be able to give feedback once they have a solid concept to show you. This way, you will no doubt like the work a lot more, get a lot more sleep, and have a lot more time for other cool stuff.
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