Did you know that Amazon’s advertising platform is the third-largest in the States? This means that if you aren’t leveraging its marketing channels, you’re missing out on lots of sales.
In recent years, Amazon marketing strategies have expanded and evolved a great deal and today, there are special PPC and SEO tactics that can help you harness the retail giant and drive sales.
Understanding the Amazon PPC and Amazon SEO in particular, and knowing how to use them, can make a huge difference for your business.
Amazon SEO
Similar to Google, Amazon has an algorithm (called A9) that ranks the product listings. In order to master Amazon SEO, you need to figure out how this algorithm works.
Technically, even though Amazon is primarily an eCommerce platform, it is also a search engine that provides the best results for customers. So, if you want to rank well on Amazon SERPs, your product listings need to have all the factors required by the A9 algorithm.
These factors are a lot different from the factors required by Google because the top results aren’t websites but product listings.
So, here’s what you need to know about Amazon listing optimization to get your products in the top results:
#1 Include the primary keyword in the product title
The item name is the very first thing that the shopper sees when she or he clicks on a product list. That is why it ought to be both tricky and nicely optimized.
Conduct keyword research to ascertain which keywords Amazon shoppers use while looking for your merchandise. Pick a key keyword (i.e. a keyword using a high search volume and low competition) and use it on your name.
Besides the primary keyword, your title needs to have the following elements:
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Brand name
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Quantity (in case you’re offering more than one product)
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Model number, size, color, or pattern, if any.
Amazon lets 200 characters from the item name (including spaces), but you do not need to use all them. On the flip side, if your name is too brief, it'll be tough to rank high in the SERPs. About 50-80 characters ought to be sufficient to maintain the name simple yet enlightening.
#2 Use good-quality product images
In regards to eCommerce, pictures are all. A poor-quality photo won't ever get you drive or traffic earnings. You Have to Be Certain your product pictures possess the following:
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High resolution
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White background (don’t include other items you aren’t selling)
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Good lighting and realistic colors
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Size 1000 × 1000 pixels / 1500 × 1500 pixels.
It means your listing will be hidden and not shown in Amazon searches.
To ensure that doesn’t happen, make sure you include the main Amazon image and it meets requirements. Common issues include an image that doesn’t have a white image and an image that it is too small.
#3 List the most attractive product features in the bullet point section
Each man that has bought a product from Amazon has encountered bullet-point descriptions. They're utilized to highlight key attributes of the goods. They make the outline simple to read and comprehend for potential clients.
When it comes to Amazon, Amazon bullet points section can make a huge difference. Amazon allows up to 10 bullet points for vendors and only 5 for sellers.
Ensure that your bullet points:
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Include the primary keyword
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Are clear and organized
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Have high-quality and convincing content
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Contain an explanation on how your product will benefit the buyer
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Each has 10 to 255 characters
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Start with a capital letter (avoid typing all words in CAPS)
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Don’t include any special characters or punctuation marks in the end
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Use semicolons to separate the phrases
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Don’t include company details or website links.
#4 Write a great product description
Use strategic SEO basics — like keyword research — to give your Amazon product descriptions a boost so that your products are seen by the right customers. SEO isn’t just for Google searches anymore. The truth is, SEO is an underutilized tactic when it comes to positioning products on Amazon.
If potential buyers find your product’s title and image attractive, they’re very likely to read the product description.
Here’s what your product description must have:
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One of your keywords
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High-quality, convincing content
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Clear and concise info
#5 Offer competitive prices
Product pricing is one of the crucial ranking factors on Amazon so you must get it right. Here are some tips to help you set reasonable yet competitive prices:
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Have a look at your main competitors’ prices
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Pay attention to the sales rank
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Check the product’s price history
#6 Answer customers’ questions
The Answered questions' part in Amazon's product listings is among the most significant metrics which the A9 algorithm believes for rank.The simple fact that this segment is emphasized on the item's page discusses how significant it really is for conversion. Therefore, product listings using more answered queries will rank higher.
#7 Get positive customer reviews and high ratings
Customer reviews and evaluations also play an essential part in regards to ranking. When people are searching, they have a tendency to use the filter which lets them see only products with over four stars. The very best way to get additional celebrities would be to ensure that your product is of the maximum quality. If clients locate your merchandise helpful and food, they're also quite prone to leave a favorable review and tell others about it.