[Technology] how to stick in the tourism business from scratch?i found a dark horse, how to start from scratch, entrepreneurs never mind the answer, if you can start from scratch, entrepreneurs will be ecstatic, because it means that you can with the least cost to start your business, here to share a global tour News translation of the article to see how scratch in the travel industry. The writer is Tnooz Commentator Stephen Joyce. Since 1995 he has served as travel technology consultant and CEO Rezgo.com of. Rezgo is a cloud-based software that provides a platform for booking tours and destination activities provider. Suppose you have a great enough to change the tourism business idea, and now you are thinking about how they can raise operating funds. If you regularly read Tnooz, TechCrunch, Mashable and other technology start-ups of media attention the article, you are likely to believe that the success of a stepping stone from a movie star, a big investment venture or a very NIKE KOBE IX wide network of angel investors. In fact, you probably Nike Air Max 2012 need to think of ways to do this start-up companies. If you are keen to chase the trend, you may be fooled by this erroneous assertion that in order to succeed, they must be carried out several rounds of financing. In the past 14 years, I started three different technology companies, all of them with varying degrees of success. My most recent venture is Rezgo company, it is now six years old, I was by far the most successful of the first venture. And I'm proud to announce that it has never relied on outside investment. Here is my years of experience summed up, perhaps creating your own technology companies to help: 1. build customer success on what is really needed filled with the bodies of many start-up companies, they look cool at first, but totally It is a product from the market. If you do not want to be a part of these mummies, to their god sakes, doing product and market research it. If you draw on the findings of third parties, so take the time to read the full report, and not just see the key part. But if you absolutely do not use the power of market research, that to you more harm than good, because this way your entire company Womens Nike KD VI is based on a bunch of hypotheses set up. When we created the original Rezgo, we created a first system based on the real needs of the customer groups. We soon discovered that the company's business needs and other similar companies in the industry. In addition, we also did a lot of market research to understand the size and components of the market. It took a lot of energy, but it means that we are based on real Air Jordan Outlet market system to build the company, rather than relying on hearsay. Nike Zoom Lunarposite We build the Alpha In close cooperation with the company's first customer under. In our on-line version of the test, we consulted a number of initial customers, together with them to improve the system. This outcome is that the system immediately with a practical, so it also has a customer value. 2. do the right thing before we officially launch the product, we spent two years to build Rezgo. A year in development and testing version, and a Nike Air Jordan 5 whole year to do the test, and then we began to charge customers. It seems to take a long time and a lot of money, we maintain our method of operation is tourism-related customers to do application development. Nike Air Max We spent Nike Lebron 11 Elite part of the time and resources to do internal development, and management of customer projects in a way to manage the company. The only difference is that the customer is our own. Although the development company system used longer than expected to for a long time, but let us know, we should own a limited time for the most important thing, and at the outset with the right approach to development. It also gives us more time to prepare, you can use tend to collect more data and booking. 3. Failure is the mother of success (if you use someone else's money when) Believe me, if you are using your own money business, failure should not be their choice. This is not to say you will not make mistakes, but it means that you can not do in the case of a market survey on the rush to create some very wonderful creative products, then was defeated and withdrew from the market. Most of the time you should be used to optimize and improve their products. We found during the testing phase, to provide tourism destinations and activities within the same product at the same time in the system, stay in this product, the workload will be doubled. We study the market situation and decided to focus on destinations and activities in the field of tourism. Over the years, we have also done Nike Air Max 2012 Men other aspects of the business model changes, but the core business has not changed. This is not to say that we have never produced a product market other subscriptions interest, such as a doctor's appointment Spa appointments and deployment services, as well as short term wooden products, and even had launched B2C destination tourism product ideas, but we The bottom line is this point to keep in mind: If you want to succeed in certain areas, you have to focus. It is important to understand their own strengths. $ 410 million, really? Really, really value your creativity $ 1 billion it? You know, Kayak sold only $ 1.8 billion, but before you buy it in Priceline, Kayak team spent nine years to build it and have a good record revenue. Not all companies are worth $ 1 billion, but it does not matter. There are many travel companies are not worth $ 1 billion, but they are still very successful, and there are quite a good income. So, you can do with $ 1 billion dream forward line. But when you wake up, please aim for his realistic Womens Nike Zoom Hyperflight PRM target company. 5. Repeat investment as your company becomes profitable, you may have to take away from the idea of some funds. Do not do it. Money can be used to put into the business again, helping the company subsequent growth and development. When you start a business of some aspects of the budget may be tight, as incomes rise, you can in key areas, such as increasing the budget for marketing and research and development. In Rezgo inception, we have earned every penny of the company for the company's operations, so that we can continue to take the time to develop the system, but no funding strand breaks concerns. 6. Customer value-oriented start-up companies prevailed in this legend: If your site can get a lot of traffic, then you can get customers. The reason I call it a legend because, in my experience, is not the case. Site to get more traffic might be able to attract more attention, Nike Air Jordan 3 but the attention can not be converted to customer or dependent on the correlation of Cheap Nike Free Outlet traffic. Nike Lebron 10.8 After you are likely to invest heavily in marketing activities without any harvest, reason for customers to buy your products, the more you know, the possibility of customers to purchase products in the future also higher. We know that much earlier, certain types of marketing techniques destination tours and activities providers is ineffective. We have found no effect after a marketing campaign to halt it immediately and quickly transfer target. 7. Data measure Nike Kobe 9 Shoes of all one of Supra Skytop IV my last and most important recommendation is: to monitor all data. When making decisions that affect the business, according to data to judge. In our early days, when we from the perspective of development to determine the next strategy, the available data is very small. You can noise or the latest trends in the market to make decisions, but in fact, if you can properly measure business data and obtain accurate results, you can use the data to make decisions. Blind Mongolia will work on some things, but key issues in decision-making, there is nothing more practical than the cold, objective and neutral data. 8. You are not alone part in whether you are not a vertical product chain (such as tourism destinations and activities) on or scope of business across different vertical areas, you have to understand the other businesses in your field and know how identify the market position, which is very important. If you want to 'subversion' in this area, you may pay less than any of my friends in this area. Moreover, the 'subversive' is often synonymous with 'expensive' because you need to gain market share from existing companies in the hands. Anyway, no one likes Wise Guys. In my experience, even though tourism is one of the largest industries in the world, when it comes to cooperation and relationships, world tourism is actually the smallest one. Many times you have to rely on the success of tourism enterprises and other partnerships. Do your homework, make friends and establish good relations, respect for the industry, so that your chances of a successful start-up companies will be greatly increased. (Eileen compilation)