How to do a Taobao sellers 10% of orders from micro-letterThis article is an electricity supplier with seven years operational experience Taobao seller is how he describes the use of micro-channel marketing, so that the micro-channel to provide 10 percent of store traffic. Taobao ghost foot seven after seeing the article in the micro-channel marketing, wrote in his letter of recommendation micro:. 'After reading this, I feel the view before the article is wrong from start doing simple micro-channel fan, to engage in activities to attract fans, and how to maintain the fans, how to send ads to guide fans to buy. There are specific data, there are practical operation skills, very informative. 'Before Text / Fang Yu a seller of friends on the micro-letter told me he daily from micro letter vermicelli bring a lot of orders, some of my skeptical, chatted, suggested that he write out experience for everyone to share. The following is his experience sharing, except for the last add my ad, others not changed a word. Internet nice to share! After the micro-channel public platform launched last August 17, I began to pay attention to this new stuff. In my eight years of experience in the Internet instinct it will be a great marketing tool and interactive platform. By the end of August had opened a brand name is the Nike Air Max 2012 name of the micro-channel public number. Start, we QQ, two-dimensional code and micro-micro-channel signal associated with public number into the official Nike LeBron ST II website, after Taobao, the official microblogging week extends to product manuals, posters, leaflets, product packaging, and printing made a number of small sticker on the buyer to send each box are labeled micro-channel two-dimensional code and QQ number. Peak, more than 500 orders for our day, when dozens of small orders a day, every day there are about ten come concerns. Rose pink boss feels too slow, so I planned for two consecutive Follow prize activities concerned presented after the trial installation, because we are doing cosmetics, both to increase the user experience, and tap the potential buyers, they can collect user data, information, including skin breakdown, age, gender, phone number, including the information, we put it grouped under the skin, easy Nike Barkley Posite Max to service and targeted marketing. Activities included two prizes send the trial installation charges, it spent a total of four thousand yuan, Womens Nike KD VI attracted more than two thousand fans. Start us once a day and care-related information, Lebron James and soon found that this frequency is too high, easy to swap powder, then we adjust hair once every two or three days, and with a more graphic form of hair that came in below store promotions, Paper on the promotion of information sources added below the corresponding Taobao baby link. I know the core of micro-channel interactive marketing and fan activity, rather than the number of fans. How to improve the amount of activity and interaction? We did three types of activity: 1, to collect feedback from the fans, a list of options, allowing users to select and make a classification, to send different content according to the different groups. 2, do a little taste testing activities from time to time, try to associate the constellations and care, because the girls natural constellation fanaticism, after the user the option to submit the information that came with the end of the Kevin Garnett Shoes auto-reply will store promotions, too. 3, engage quiz activity, the correct answer is as under a topic keywords, and users need to answer questions, you need to understand the official online face our information, in order to deepen the understanding of the fans of our brand. Also encouraged to get the prizes microblogging sun alone, we help forward it, after all, there are tens of thousands of fans microblogging, users are very happy. 4, which is soon to do is micro-channel shopping guide, allowing users according to different skin and functional demands, such as acne, narrow pores, etc., we will send the appropriate keywords or secondary segmentation product recommendation for example subdivided according to skin, giving a more suitable product recommendations. Because there is only slightly more than 5,000 fan letters, yet do not need to do this, another is currently responsible for maintaining customer service can handle it. To purchase effect detection micro-channel on, we also engage in an activity, sending information on the micro-letter, inform the user may receive an additional balm free after purchasing the product, previously purchased can also get a way to inform the purchase order number on Want and say micro-letter word of the Nike Air Max signal, it will free gift. Time is like 11 months, to a total of more than 100 orders for the number of fans was two thousand inhabitants. Arrange for someone to respond promptly to the fans of issues twice a month to engage in activities to promote active fans, regularly send interested users concerned about skin care information, and incidental advertising messages, so orders from micro-channel reached 10%. Micro-channel marketing experience that content is king, both terminals. Every edited content, the first system is sent to Andrews and ios colleagues micro-channel preview, the effect is largely the phone determines which links reading rate and click rate information. Saipan system basically do not go to hell, and very little of Symbian phone users will use Taobao to buy, anyway, I have not encountered before. About baby link. There are sources of added links, be sure to put the baby Taobao link, to reach the user on the micro letter, the user clicks to jump directly to Taobao mobile page, and can be associated with the PayPal mobile payment terminal. If you put links to their own independent B2C, micro-channel will be prompted to Nike Zoom KD V risk, which will filter out a lot of users, this means that what goes without saying. Taobao and buy now feel more and more users on using a mobile phone. On personnel maintenance, customer service and planning arrangements primarily while landing micro-channel public platform. Micro-channel public platform can support people while landing. Planning required by sensing the user feedback to further thought to earth event planning. Base ready to do. Not opened micro-channel public recommendations to find a number of businesses to try to make the user never forget the QQ number to register the public number. Users concerned about the number one public search Public Number Name (after authentication), QQ number, and micro signal. Micro Signal and QQ number is unique, but the micro-signals are typically more difficult to allow users to remember. The number is somewhat similar in the future QQ phone number, a good number of users are easy to remember ah. Subject to the two-dimensional code scanning network and phone system response speed is quite slow at times, as convenient and direct QQ number easy to remember. Service must be better, attitudes must be cordial. Taobao Needless to say, service Leverage nature, but still have to emphasize here again. Micro-channel communication is private in nature, unlike the micro-Bo, the degree of interaction with the user will be much deeper, maybe even Nike Lebron 11 Kid different kinds of people come to harassment, customer service try to exercise Air Jordan Outlet restraint, do not its name calling, so the user to grasp the handle. There has been trouble before customer was not, he says the other character in Nike Hyperdunk 2014 Nike Air Jordan 6 Women question, chats Kevin Garnett Shoes are shot onto the micro-Bo, very bad influence. Do personalized care based on user classification. Generally, we will stick to the guidelines in Cheap Nike Free Outlet accordance with the characteristics of skin and skin area to alert the user when the season changes. Oily sensitive skin such as the user northeast winter what facial cleanser, skin care step, etc. to use, users will really like, I feel this is tailor-made for them, of course, increases your favor. Information about the frequency and push time, the aforementioned talked two or three days time is appropriate, the user is limited fragmentation time, too often cause the user resentment away from you, but also increase the maintenance workload, because you want to twist their brains to edit the organization to ensure that users prefer content. Push the proposed election of a specific time each Monday and Thursday at 20:00 after 8:00 after the person's mood will be much better, but according to my statistics (statistical tools can be used Pipi, Pipi can accurately count the number of users read your content, how many share my circle of Nike Zoom Hyperflight PRM friends, and even to share to their friends circle how many people come to your public platform, and become your fans), issued the evening reading rate information and to store the rate would be much higher Monday is clear of the weekend syndrome, users buy and read more active, while Thursday is the pre-dawn darkness, users began to wonder what the weekend, this time also easy to accept useful information with promotional messages. Here, incidentally my personal understanding, the next biggest rival is not a traditional retail e-commerce, but deep complex humanity. Bold investment. We can not say to invest the micro-channel is the biggest, but I bet the seller in its class, our investment is certainly the biggest. Micro-channel aspect worthy of strong investment, bold investment because it is a very suitable user conversion, the depth of communication marketing, improve the user viscosity, precipitating customers multiple purchases, maintaining excellent customer relationship tools. About which products are suitable for marketing, I believe that all products on Taobao are suitable. Including selling disposable products, such as home appliances, mobile phones, this can according to the product life cycle, timed push Maintenance information, use tips, and other product mix of skills, such as chargers, and other related products recommended, and even offer to pay value-added services, are entirely feasible. This will be a bit far, but I think the rise of micro-channel at least brought us such an implementation possible. (Via ghost foot seven)