Soft article marketing tips and solutionssoft article marketing, is the most common and most effective marketing tool. Before the Internet is not universal, it is common, after the popularity of the Internet, this marketing model is becoming an essential means of corporate marketing, because the Internet will lower the cost of this model is very low, so a lot of small and medium enterprises are able to do played. While this marketing presence for so long, but a lot of people to do business and marketing soft article marketing fails to do so, they still do not know how to effectively use this method. In this article, I will combine their own soft article marketing experience and many outstanding soft paper marketing case, complete and share operating a successful marketing of soft paper specific methods and steps. Of course, the content will include theoretical aspects, something pure coverage of the operation will be very Air Jordan 6 Rings narrow, it does not have to copy nature, including the theory of things, so we can get more of the industry to apply. First, before the soft paper grades write specific methods of operation, the first analysis at several levels of soft paper, it is necessary to look at this, see this, we can be more straightforward Newest Style Nike Air Force 1 Unisex Blue Red Shoes to understand their lack of what things need to force where, after the operation will be more targeted. The first level, negative level. What kind of soft paper is negative level? Is that throughout all of their products down the information, products boast good, more powerful companies, there is much innovation and other content. Such soft, soft paper nineties thinking into now, not only ineffective, but will play a side effect, the reader will have a great product to promote resentment. We do not think, no companies would be foolish enough to write such a soft, so soft paper still exists, especially in the traditional offline media, but also to discover. Write such a soft paper, mostly traditional business, the boss is like this type of article to boast, part of the marketing staff and third-party marketing companies cater to their psychological, write this rotten soft paper street. We ask next, there is no written this level of soft paper? The second level, the zero level. Soft paper zero level, can not be called soft, but better than the first few slightly more advanced level of soft paper, it is the product described in the article. This soft paper to describe their products all over from head to toe, and opponents do not forget to do comparison, but more objective, nor boast, do describe the real deal. This article can be ordinary consumers at a glance that the enterprise own writing. Such soft paper is not soft, it should be called the product description, put it on its own website, is absolutely outstanding product how-to articles, but placed on the third-party media, such stories have a problem. Because consumers have been cheated afraid, as long as the feeling is that companies publish their own articles, there will be a subconscious mistrust, even if you write is true. Such soft paper proportion of all soft paper the largest, most marketers will write this type of soft paper. This soft paper, although still not arouse the reader's resentment, but there is no point spread effect of the money spent is wasted. The third level, passing level. Passing grade soft, the reader has some worth reading, can arouse the interest of some readers, allowing readers to trust, but were unable to arouse their interest in the media, no media would reprint these articles twice. This soft paper has played a role, but how much money to spend is limited to the role of the number of things to do. Writing know the kind of third-party software (reporters, editors) in the perspective, and also to understand your potential readers and users of the points of interest where, and can show up in the article, but the subject is not enough creative choice, not enough attract the general population. Therefore, no media will be reproduced only on its readers to spend money to buy their media, and did not play a powerful chain of effects. Soft paper can write to this level marketing people, not many, already belongs to the relatively good. The fourth level, outstanding level. Excellent soft paper is like this, the reader not only worth reading, as well as entertainment value, emotional value, to shock their readers' emotions and stimulate their desire to interact (comments, reproduced to a social platform); also arouse interest from other media, it has been widely reproduced, and provoked ongoing discussions in the community. Such soft paper is soft paper the true sense of the urine points, controversial, sparking wide spread. Spend a dollar, play a hundred dollars marketing. Of course, this kind of soft paper to write people, basically rare. Began to turn to the question, an excellent planning a soft paper, there are two key, one is content, the second is released, and neither is dispensable. Second, the content planning content of soft paper planning itself is ten very large topic, not an two articles can be said clearly. So, in this article, only a brief note, not described in detail, especially for the future will be the content, write articles. From the content speak, a good soft, depends on three factors. First, the article topics; second, the title, a good half of Miao Valley, a good half of the text title; third, the body then surgery. The general situation, the topic can account for 30% of the action, can account for half of the title, then surgery 20% effect. How to choose a good topic, it is difficult to describe with words, personal feeling that this is a job by feel. It requires a strong grasp of human capability, on this point, there is not much to say, before writing an article expounded in detail, are interested, you can contact me to ask. Why accounted for half of the title role, a Web site home page, the article estimated that hundreds of large and small, your article title not excite the reader interested in one second, the article content better, it can not be seen. The title role in the first of hundreds of competitors to attract the attention of readers, for readers opening article. The purpose of the body, then surgery is to give readers a sense of trust, on this point can sentence before ground gas, that were so, with emotion, do not use vague, blunt, no emotional written language. Third, soft paper released after a soft paper to write, no matter how good, can not spread themselves, must be a sufficient number of ways to spread it out to detonate its self-propagation. Nike Air Max 90 Premium Many widely circulated article we see, are on the microblogging casual party or micro-letter first serve, then it was all madness spread? Not like this, crazy behind the spread of Air Jordan 5 these articles, either in the hands of a large number of parties network resources, either spend big money buying the spread of a number of sources, there is no such basis, no one has the ability to do widely disseminated. Do not believe some of the cattle call to promote their products basically no funding, rarely do the promotion, all users rely on word of mouth promotion. They themselves have a lot of network resources, free publicity for them, between large cattle are helping each other obligations (name of the people did not see each other all the top people, the microblogging forwarded the letter to others, a celebrity demand, one hundred celebrity free help, a product not known to get one hundred celebrities to promote their estimated costs are Nabuxialai millions). First, buy a certain basis point spread. A pass ten, one hundred, one hundred one thousand only pass, in order to reach millions-level communication, there should be thousands, spread point one million level, which is a basic truth. Is such a simple truth, many employers do not understand their own business microblogging hundreds of personal attention, undesired release of micro-Bardon to so many thousands of reading, how could that be? To achieve a certain number of levels of communication, purchase spread point is a must. As for the kind of channels to buy, buy something mass propagation, different industries specific operation is different. Just say here that some of the common things that we can according to their own industry characteristics, flexible use. First, buy a certain number of print media, mainly newspapers. Although the role of the print media is getting smaller and smaller, but so far, it still has a certain influence, especially for some vertical industries, in the print media do soft paper, the better. Classic Nike Air Force 1 Unisex Purple White Shoes Secondly, the article will be on paper media network media outlets, many portals, especially local portals and newspapers use agreement signed with content. Under normal circumstances, the print media soft paper by the word fees, costs between 1 yuan to 20 yuan / words, a small part can be charged in accordance with the layout size. In particular media selection, different industries, different product gap is very big, there would not be able to start to say, may be interested to know that in private communication. Number of media choice, the first soft paper should not publish too much, about five, under the experimental results, and then determine the number of follow-up release basis effect. Second, followed by paper media after the media buy network channels, including portals, vertical sites and local sites. First, the paper media coverage of the population, after all, is limited; the second, the second is the lack of ability to communicate the print media, especially the local paper media. Soft paper published in the portal, if the quality is high enough, it will be reproduced in a large number of small sites. In China, valuable information is still very scarce, a large number of small sites can not find valuable information, those small series is waiting on news portal reprint. One thing in particular to emphasize, be sure to choose a trusted third-party platform to buy media, specifically those platforms did not say, the province of advertising suspect. Also, do not buy that 500 yuan sent to the four portals of the soft paper. This soft paper at Home and channel pages are not linked entrance, that is, apart from the direct input of the soft-text search engine, enter the URL or soft paper title, you can not be found on the web this article. At least an inlet channel page to buy soft paper, best buy Home of soft, although the price is expensive, but effective. Third, social media spread further purchase points, mainly micro-Bo, can be targeted to a few select micro letter. To achieve maximum dissemination of results, on social media or to have action. In social media, there will be a lot of ordinary users to help you spread. Based on product features and soft text style, choose a certain number of suitable large V Forward article; or let them comment soft paper. Note that the comment is best to set the number of versions, there are positive there is negative, we must be able to have fueled the debate. Choose a large V channel, either through official channels microblogging, you can choose a third-party platform, both have advantages and disadvantages, you can select informed choices. Second, to further expand the point spread above two steps, most basically been completed, the dissemination of results has been achieved and can not say hot the entire network, at least for a while on the network can be stir-fried. With the booming of the heat, through the operation of this step, we can further tap the potential of some spread, if you do have enough creativity and intensity, even the formation of a second wave propagation boom. This step is their own internal operations, Latest Nike Air Force 1 Unisex Green White Shoes the upcoming release of soft paper in a variety of free secondary transmission over channels, channels including forums, paste it, a variety of its own account. This itself has fire up the information released will be the focus of attention and discussion in these channels, and these channels will lead to a second reprint of users. In the forum, paste it released second role is to give people some soft paper made potential foreign propaganda soft paper can get a lot of users attention. This is a step, there is a 2015 Latest Nike Shoes very important channel for microblogging and micro-letters, in both channel operation is not to say the soft paper just published on the microblogging channel account, but the soft-text information (not necessarily soft paper itself, including soft paper reviews different analysis, pay attention to a wide range of comments, positive and negative, nonsense, vexatious, etc.) as much as the big issue in the relevant channel V, The goal is to get more people to notice us soft paper (large V are actually very lack of content distribution, and they are often looking for a good topic, but also a headache lack of topics, if we soft paper attractive enough for their own interests, will take the initiative spread). Think about it, if you pass this step, to have a few have millions and even tens of millions of fans of the big V forwarded level of our soft, dissemination of results will be much improved. Good operation this step, we need two things, first, by the executive power, not just a few people even if issued, would be given to hundreds of the big V, thereby improving the probability was only seen (send them a message Too many people, any time will be buried, so rely on the number, to increase the probability). Second, relying on skills, including writing skills, then surgery and sending skills. On this point, confined to limited space, no discussions, and add the Micro Signal exchange interest: neicanchashe. Third, continue to follow up the above two steps, a beautiful soft paper marketing is made up. However, for now the information society is extremely explosive, creative soft paper and then can not spread long, will soon be submerged in the vastness of information, but also soon be forgotten by the majority of Internet users. This means that a soft paper communication efforts is limited, it can only play a short eye-catching effect. To get really play a big soft paper marketing results, or want to achieve the effect of brand awareness, we must continue to follow up, the continuous release of soft, a soft paper after the effect wears off, continue to introduce additional soft paper the effect connected . This continued to follow up the results of the effect is not 1 + 1 = 2, but 1 + 1N effect. Under normal circumstances, a wave of soft paper marketing to continue to follow up 4-5 soft, soft paper on the content of each to continue, can not break off, after the articles you want to take advantage of the effect of previous articles, and to amplify the effect of previous articles. To do this, we need to be good soft paper on pre-planning, from the content to be released on good planning. Want to do through the marketing of soft paper, then, we must follow quarterly or annual planning a multi-wave soft paper. The topic, the next discussion. All in all, a single piece of soft paper is not much sense, and continuous follow-up in order to play a role. Another point something, we need to understand that once the outstanding level of soft paper marketing, definitely not a marketing director or marketing department alone can get out, behind the boss knowledgeable support results. No knowledgeable owner, is not engaged in the media blew the soft paper. Finally, it focuses on strengths, soft paper topic must be a positive energy, preferably based on fact, it can boast a little, but not rumors. Otherwise, communication is probably the notoriety of. Source: Contributor, Author: Network circle of catfish personal micro-channel public number: internal reference Teahouse ID: neicanchashe, please share.