Ye Kai Hi chat 020: not enough light has feelings story, have done under the regression line experience[Note] i world network operators of traditional enterprises pay more attention to the line, the line is difficult to really get along, how to achieve the transformation of traditional companies without fixed roots? Extension Technology founder Han Ye opinion, do members of traditional business, do micro-channel, traditional businesses to provide a platform and talent, with the channel, the terminal to play with, to do with the real Internet thinking 020. Oral / vane ORIC members of the Han Extension Technology founder O2O expert finishing / world network operators Qiu butterflies January 23, under the world network operators ORIC line-sharing activities in Hangzhou West Lake District bed and breakfast in a secluded area of the joy of the opening. Say good share 020, Extension Technology founder Han Ye one up on the point, shake a lot of dry goods. Ye teacher to focus on the large, traditional companies and Internet start-up companies to provide consulting services, but he believes that traditional companies pay more attention to the line, it is difficult to truly Fun line. How to achieve the transformation of traditional companies that make the foundation of the case does not move? In his view, the traditional companies do members do micro-channel, traditional businesses to provide a platform and talent, with a channel, terminal play together, thinking to do with the real Internet 020. Feelings of the story is not enough, do experience \u0026 ldquo under the regression line; in general when the company reached sales of 1-2 million, feelings and stories of this time is not good enough \u0026 rdquo ;. This time we Air Jordan 1 need to try from the line moves to the next line, allowing users to experience brand recognition online and offline height match. How turn? In this regard he has two suggestions: 1, to keep the habit of online transactions. Cultivate the habit of online transactions as a user, of course, it takes time and money to develop. Last year, it drops and burn fast drop behavior is to cultivate the habit of fact we use mobile payments. In short through the line activities / services, drainage to the transaction, and ultimately to return to online transactions. 2, spare offline experience. Make full use of the economic effects of fans by high-frequency interaction, combining their lifestyle and scenarios to meet the individual needs of users. Like clothing, merchants only know what clothes to sell, but for the customers really wearing clothes is not known. But if we can combine the data laundry industry, we can better understand what users love to wear clothes. Original sentence by clothes to make money, and now rely on the data to be good at making money. [We Lost, we have goodbye] wool lies in the pigs, dogs to make money by vane 020 has been able to get in the rhythm, as it has been rooted for some time to study it. Recalling 020 advisory services more than two years experience, he summed up the four-point tips: First: layman subversion insiders. It seems to an outsider, but the user needs more attention, better identify pain points. \u0026 Ldquo; Take that make air purifiers father of three, it is completely an outsider, but they are the most important needs Air Jordan 4 Retro of the user happens to be easy to use security are most concerned about. \u0026 Rdquo; (Note: \u0026 ldquo; three \u0026 rdquo ;, father purifiers for children 0-10 years old children's respiratory system features designed for the smart home air purifier, Air Jordan 8 Retro the ultimate protection for pregnant women and children) Next: Wake consumers Forced reform transformation. Again: consumer sovereignty come of age. Virtual reality experience and experience to be able to docking, identification of and experience in order to create a high degree of matching value. Finally: real money is coming data: the wool in pigs, dogs by money. Data are assets, by doing social management so as to further expand the membership, only pay attention to the final smooth landing operations of financial services. For instance, we will have to introduce some corresponding interactive services based on user characteristics services companies, such as installment loans, loans and other services integral members, through frequent interaction with users to enhance user stickiness. In vane opinion in future data assets through social management group to expand membership, of course, we must attach great importance to operators during this period, the financial services before finally landing is not empty talk. [ORIC small partners engaged in lighthearted turn share] online and offline, I do not want to turn will be able to turn and certainly not all the lines are worth trying, as much as possible during the transition through the line to do first, understand user needs in order to truly grow, otherwise it will disrupt the existing customer base structure. After covering the line is the need to rely on experience to achieve. Take Chu selling orange Recently, it set off from the original line to the selling floor line under the whole process is very compact. Starting from the legendary story of Chu Shijian, spread quickly after landing complete story and feelings, offline sales. This is why Nike Air Presto Jingdong, Taobao Why advertise whitewashing the countryside, the principle is the same. Ye believes the traditional large enterprises 020 landing big difficulty is that the traditional business of innovative design, and that's where they want to focus on the local force. In the interaction session, the SAIF Chen law 020 concerning major challenge in Nike Shoes the process of corporate restructuring in the face Air Jordan Others of tradition when, where, he said, mainly from the following three aspects: 1. The profit distribution. With brands and channels to play with in order to form a community of interests. 2. Adjust the staff organizational structure. Traditional pyramid structure, and the Internet is a flat management company, but traditional companies in 020 during the talent pool is not enough. 3. consumer habit. Mobile Internet era, people are offline, but people move randomly, so pay close attention to the time to develop a mobile end user's shopping habits, of course, this process takes time and money to transformation. Finally, about 020 companies in the traditional role of the nike dunk heels transition process, Ye represents revitalize the social capital, by establishing a sense of trust and the high-frequency interactive consumer is king. [2015 ORIC small classroom for the first time a large group photo] (Edit / world network operators Lu Lina, ORIC This article first appeared in the public micro-channel number, please indicate the source and author)