State House: leasing industry intruder senior playersa health care industry, to the risk of unpredictable reached home rental market, with its own set of tricks 蒋洪伟 text | staff reporter Cui Danzas hair, table, JORDAN wardrobe, bedside cabinets, LCD TV Hisense, Kelon air conditioning, Haier washing machines should include the entire Bedroom furniture, worth 80,000 yuan, 40,000 yuan just rent it delivered to your door for two years, you will be tempted it? December 12, 2008, Guangzhou Haizhu District South State Road 156, the first large-scale household Leasing opened. In a total area of 14,000 square meters of business lobby, filled with furniture, household appliances, lighting, fitness equipment, children's toys, flowers, cars and other nine categories of products. With ordinary household hypermarket is different, the store all the goods all rent not sell. Opening day, crowds, traffic jams, and even alerted the police to maintain order. As the owner of Nike Lebron 10.8 the mall, the Guangdong State House Leasing Services Ltd. CEO Jiang Hongwei very pleased with the results. In order to 'use chain management concept in leasing, leased furniture to thousands of families,' the 'home state' concept swept the Rams, he can be said that regardless of the cost. First, the major media a 'home appliance industry, the first is 'leasing' mode, the good life 'rent' out, 300 million yuan investment in the leasing industry' report and other related topics. In the week before the opening, the Guangzhou mainstream media play full-page or half-page advertisement: 'state home rental 'Award actions in the end', 'to send, rent more to send, send you all have to get fixed,' 'True gold Silver prize catch ',' everyone kept polite award. ' Central Party School Research has released the country's first specialized leasing consumer goods industry research report. State House is the main study object. Venture Capital also got wind, deep venture capital, UBS, Fosun Group, more than a dozen institutions undisguised strong interest in leasing the state, have said they saw the home state of the business philosophy, market potential and team. Jiang Hongwei military origin tall stature, with a string of prayer beads wrist habit, sat on stage, privately more casual. Backstage at the press conference, Nike LeBron 11 he tilted his legs no one else will talk about the bright future of high state home Nike Hyperchaos Shoes 2013 rental 5 billion and 60 billion. Although before this, and no background experience any 蒋洪伟 leasing industry. In the State House's official website (www.oursbj.com), the company is planning to open in two years 15 flagship store in domestic cities, Direct chain opened 50 flagship stores and 50 stores in five years the center, and listed.蒋洪伟 have enough strength to pry the home rental market it? New players before the state was founded leasing, 蒋洪伟 in the field of health products chain operations in Guangzhou has been developing over the years. In 2002, he found 11 shareholders, registered 10 million yuan founder of the Green Century health products chain, said to be currently in the country has more than 800 branches, more than 8,000 employees. State House opened December 12 celebration, much like a grand 'housewife' rally, in addition to government representatives to join in, business representatives, representatives of investment institutions, among hundreds of home dressed middle-aged women, old lady They have participated in the state house or even acknowledge luncheon seminar, a warm atmosphere but weird, 'They are green century many franchisees or customers.' face 'Entrepreneur' reporter's curiosity, scene of a State House work staff explained. As we all know, the health care industry profitable while poor reputation. Over the past year, the Green Century continue to burst 'illegal fund-raising' stories. 'I listen to Jiang always said before, is an important Green Century Jiangsu person in charge of after-service in the Baidu Post Bar malicious attacks, we are attached to it to negotiate with Baidu,' state home Zhang Yong, deputy general manager, said, 'This has no effect on the state house, That is 蒋洪伟 personal problem, Jiang always green-century legal, is state house's CEO, others may be so linked up. 'Clearly, the interest 蒋洪伟 has shifted from health care to the lease. He does not think this is his second venture, 'I have five companies,' he reminded reporters, 'We want to convey a new concept of consumption, renting, will set off a revolution in the country.' Simple and statement, State House model is this: to buy low discount buy all kinds of furniture, appliances and other household products, and then resell expensive rent out and earn them the difference and service charge. Rent out after product recovery, also can ask the manufacturer renovation, and then into two, three cities or rural markets, in the form of a discount to sell second-hand goods, state home equal to earn money twice. At the same time, it helps manufacturers liberation of excess production capacity, to open up another sales channel, but also for tenants to save a furniture depreciation expense, sounds, indeed a pretty good business. 'Usually furniture profit higher, 2-3 fold can goods, but home appliance brand, is basically a 6-7 fold.' Zhang Yong explained. With domestic traditional professional equipment leasing firms, State House outset targeting the general public needs home market. 'Traditional industries proprietary equipment, often after being rented out a home business, difficult to for a second home, but state home furniture products, high viscosity, can be a steady stream of tap value of their products.' Shenzhen Xia Li, general manager of Capital Group Ltd. Innovation Investment and Development Research Center that 'for home users lease its model is the most crucial and most competitive place, the family will be able to generate huge rental market, if successful, will have a huge impact on the entire consumer format. 'He has been in contact with 蒋洪伟 six months, but so far, the two sides did not talk about cooperation. 'Space home rental market is large, growing faster, 3 - 5 years in the country gradually cultivate guide them,' vice president of strategic investment unit of Fosun Shanghai 刘根东 very optimistic about the market prospects of the state house. Before contacting state home rental, Nike Air Max 2014 1234 he specifically asked beside some of the three or four-year-old colleague is willing to rent furniture sets home staging, I found that many people are interested in. In fact, he is his own rent a house, all the furniture was tenant for replacement, if the furniture is rented, perhaps there would be no processing and furniture depreciation troubles. State House target consumer groups are divided into private and group II, the former including newlywed, new clothes, new home of white-collar workers, the latter including star hotel, newly installed small and medium enterprises, which provide a single product, in the form of packages, such as leasing. With home users than Nike Kobe VIII the hotel rental market appear to be more mature, can maintain an average frequency of replacement of once every 3 years, and the higher the amount of one-time requirement, however, focused on the direction of the State House is the home user. 'In fact, customers of the Group's cash flow is not easy, even to pay the rent every stage, it will not pay cash direct deposit, but the average family will pay in cash.' Li Xia said. Even more critical is that the 'state home team but it was made of health care products, health care products aimed at home users, its team has strengths.' Li Xia said. Indeed, the State House are from the existing team has a lot of green century, one of the State House of shareholders Xu Kun was responsible for the Green Century Tianjin branch, deputy general manager, deputy general manager Zhang Yong was green century. Use of green-century resources and marketing network, to enter the state obviously a lot easier for home users. 'So customers can now also use green-century country house furniture ah.' Xu Kun said with a smile. State House present, the membership system. In the state leasing company to launch package, in addition to paying rent, according to the different packages, but also prepayment membership fee. For example, 80,000 of the package, the membership fee of nearly 20,000. State House launched a total of 20 000, 50 000, 100 000, 200 000, 500 000 different amounts of lease packages to attract customers to become a member, the higher the amount, the higher the discount. Jiang Hongwei claimed that the opening of the first day, more than 30 million membership Air Jordan Outlet fee income. 'Hotels, businesses, individual customers are, setting cars on the set light hundreds.' Reporters For further details, 'Some secrets can not tell you.' Jiang Hongwei said with a smile. High threshold in Haizhu State House flagship store door right on the wall, posted a huge map of China, marking the future of the city into a small red flag almost filled the entire map. 'Leasing company profits sizes have a direct relationship with the size, the larger the money sooner.' An industry veteran said. But on the other hand, the leasing industry must have sufficient cash flow to support, which is one of the key issues in the past hindered many domestic leasing company, the biggest challenge is the home state faces. Haizhu its first shop, has invested over 50 million yuan. Nike Air Jordan XX8 'For lease such a capital-intensive industry, will soon encounter 'make bricks without straw' dilemma. Like Zhejiang Wanxiang, Kunlun and other better-funded leasing companies, mostly within the group project, the funds from the Group unified deployment, financing. 'The lease believes. It is reported that the first phase of start-up capital home state 300 million yuan, the Guangzhou Katherine Jin Industrial Investment Womens Nike Kobe VIII Co., Ltd., the Hong Kong investment company jointly invested happy. But with the outside world the impression that the home state is different, according to Zhang Yong introduction, the legal representative of the State House is not Nike Lunar Hyperdunk Low Jiang Hongwei, but on behalf of the major shareholder of Hong Kong investment company happy Liu Xiaodong (sound). Zhang Yong claimed that happy to invest in the world involved in many projects, 'in Hong Nike Barkley Posite Max Kong is very famous.' But through GOOGLE, Baidu and other search engine, the reporter found in addition to the home state, but did not find other investments Case happy on Hong Kong, and the Hong Kong Yellow Pages telephone display relevant, verified by reporters a few days ago, had 'application downtime.' The mention of the legal representative of Liu Xiaodong, Zhang Yongli That said, 'unfamiliar, do not know this man. As an investment representative, he did not participate in the company's management.' In fact, the state home with green century inextricably exist Contact. Green Century Hong Kong is a happy shareholder investment, and Katherine Jin Industrial Co., is one of the investors Green Century. However, even if such support behind Hong Cheap Nike Free Outlet Kong mysterious shareholders happy, State House can not do without banks and other financial institutions. Because the manufacturers are not obtained directly from the state house payment, by virtue of the bank to issue acceptances received. Specific process is: talk to the bank leasing company to pay a deposit, and then by the bank to the manufacturer out of acceptances, manufacturers give leasing companies shipping, and other products after rented out, rent and deposit into the bank account, 3-6 After the acceptance period expires months, and then paid to the manufacturer. 'This time difference, you can do other things, funds can make an inventory, there are many uses.' Zhang Yong said. For leasing companies, risk control is the key to the Gate. 'Shanghai joint venture once mighty Pacific International Leasing, the registered capital of only $ 5 million, bad debt has reached 400 million yuan. Equivalent to 10 times the registered capital.' The industry source said. The international PE giant TPG Nissin Leasing in domestic investment, has also dismissed executives and investors came news of disputes, the cause is not as good as expected results. In the envisaged 蒋洪伟, the State House is not directly charged to the tenants rent, tenants need to provide bank guarantees of repayment ability, if the tenants can not afford the rent, the bank with the help of state home back losses, just like individuals, banks, real estate and opening up business Relationship between. Such as the State House Bank share the most risk, 'In fact, Nike Air Jordan 6 Women just to build a state home sales hire platform.' Jiang Hongwei said. Why are banks willing to work with a newly opened rental companies? 'Banks are doing what? If you do not lend, not what business finance, bank do?' Ranging Reporter finished, Jiang Hongwei undeniably asked. 'Of course, the business must have initial capital, it is impossible to guarantee to me.' At present, 蒋洪伟 that have industry and commerce, China and other banks with six or seven home state cooperation. However, Zhang Yong said, and now rents are paid directly to the state house tenants, no bank guarantee. 'There is financing the pilot to have secured the bank.' He said. Currently, the State House is applying for financial leasing pilot units, Zhang Yong introduced a number Jordan B'Mo of documents have been submitted to the commerce department, but when it can be approved, Zhang Yong said, 'They have accepted, but also to some of our oral replies, no official documents. 'Currently, there are only 27 financing pilot units. 'This is a lot of the stuff of dreams leasing companies, if not qualified, there is no right to conduct business.' However, conditions on the financial leasing pilot unit assets, shareholders, credit and other aspects of the business requirements are very strict, just opened the State House want to get qualification, fear is not easy. State House currently doing furniture rental, leasing can only be physical, with major domestic and international leasing industry in the form of finance lease --- there are essential differences. Financial leasing property can be transferred. For many SMEs, this is a very important balance sheet financing, bank credit in the United States is second only to the second largest financial instruments. Jiang Hongwei addition to solving the home state of internal funds, risk control issues, but also the leasing of such consumer attitudes prevalent abroad, generalized to ordinary Chinese people at home. 'Home home' concept is still deeply rooted, and the influx of so-called after 80 people can accept this concept of fashion, furniture replacement rate increase, if there is this ability is one of the traditional problems. 'This investment phase separation of ownership and use rights, and in the end the success, not to say.' A person does not disclose the names of the investment institutions he said. 'We originally conceived customers before they start a family, but the family did not think customers are not customers of the Group, and this is that we did not expect, we also adjusted increase Hotel furniture category.' Zhang Yong said. 'It is estimated residential customers start slower, and Nike Air Max now the financial crisis, we purse cover relatively dead.' Leveraging the market probably also need to price advantage. Currently, the State House of Bedroom Products 80,000 packages (V) indifferent series, 2-year lease, the rent more than 40,000 yuan, of which, the membership fee will get their more than 17,000 yuan. It would appear that State House 'big rental market' does not seem a price advantage. 'Usually rent from people can afford. This account was a good count, the customer does not suffer, State House also have money.' The investment structure who said with a smile. American Aaron furniture rental giant killer disguised tenant a 90-day free trial; six monthly period over the customer, if renewed, the renewal of the lease of goods in the case of all customers; customers can return at any time lease of goods, not Another subject, etc. These are very attractive lease terms, clearly the United States is just born predecessor State House needs a good role model.