Atmac makeup counters, I'm a skeptic. Because I worked in marketing for 13 years, I can sniff out the ploys cosmetic companies use to pull the wool over our eyes. They've realized that in the land of video and photography, high definition techniques have pushed makeup artists and directors of photography toward changing their methods to account for the much clearer pictures we are now seeing on our TV sets and out of our still images. So the makeup companies have jumped on the band-wagon and tried to put the term "high definition" in as many products as they can to make a buck. The problem I have with it is that they don't perform and many labeled "high definition" can't actually be used in high def situations.What is all of the buzz about high definition and filming anyway? High definition concerns for filming and photography are really the same as they have been in real life when we are looking at a person's face. What we seecheap mac makeup live is what we now see on the new high resolution TV screens or in photos. For TV especially, makeup artists and talent used to be able to get away with piling on heavy foundation to hide the ills of the skin. And doing a quickie makeup application was okay because a wayward lip liner was never noticeable for film, but that's not the case now. But it's never been the case when women are seen face to face in makeup. So the new "high definition" revolution really isn't a revolution at all; it's simply about film and photography crew putting more of a spotlight on achieving those fresh and natural looks we've always worn in our homes, offices and on the streets-everywhere outside a studio. They now have to capture reality. We only are hearing it labeled as a high definition situation because buzzwords are powerful attention getters. We stand up and listen and mac makeup uk companies know we will.