Mother of All Mothers (1) / 17th. Dec. 2007

-Let me remind you, Shuzo. We want you to say if your words are wellcomed at the beggining of the alpha( :powerful, leading) mam focus group discussions at 2:30 this afternoon. We'll start the meeting on the dots. They hate to be late. Type A behavior, you know.

-Don't worry Aida. It's already in my day planner(=Personal organizer). This is quite impressive group of alpha mam you put toghether. I see one former Olympic athlete, and some power bloggers and entrepreneurs. They're the all key to our future marketing efforts.

-Yes, this is the first meeting here at headquarters. But we want to continue using them as an essential sounding board(反響板) for future loanches and re-loanches of new products and servises.

-I hate to sound ignorant but I've heard in a lot lately about alpha mams. Now exactly who are they and why have they become so imporant.

-That's easy. Millons of hyper-active mothers have become a marketing phenomenan. Typycally and alpha mam is well-educated tech-savvy and kids-sentric mothers with yen( :hope or wish) for the excellence

-Alpha mams are marketing target as well as trail ___ . Many companies are setting their sites on moms who test new products and can set trends. Alpha mams are popular because of their networking skills and social out reach.