Listen: Holidays are over, and we've landed in 2007. Now, it's circumstance to see if you're genuinely braced for this year's even rougher and tougher Google AdWords parcel.
If you can answer 8/10 of the shadowing questions correctly, you're potential geared up. If you can't, you're in all likelihood going to be eaten for repast by the more than enlightened AdWords PPC sharks this period of time.
Answers are at the bottom of the leaf. No peeking, OK?
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1. Google AdWords allows the shadowing phrases in ad text;
a. 'Click Here'
b. 'Start Here'
c. 'Look Here'
2. True or False? Google allows you to have a popup ad on your landing folio.
a. True
b. False
c. It depends
3. You should hone your Google PPC ads for;
a. CTR (Click Through Rate)
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value
4. Mentioning the terms of your goods or resource in your ad manual is;
a. Recommended by Google
b. Not recommended by Google
c. Mandatory in enduring categories
5. Using your site's Home folio as a landing leaf for your Google ads is a;
a. Good idea
b. Bad idea
c. Very, terribly bad idea
6. What's a verified utile way of ensuring your ad is displayed, when somebody searches for your competitor's products?
a. Bid on keywords that are your competitor's make baptize or products
b. Use Dynamic Keyword Insertion
c. There is no lawful way to do this
7. Which of these should you believe the major weaknesses in the majority of today's Google ad campaigns?
a. Overbidding
b. Insufficient grouping of keywords to special Google PPC ads
c. Weak headlines
8. The #1 posting in Google PPC grades can commonly be a broke stand to aim for because;
a. It generates utmost traffic, but shitty results when the perspective hits your platform page
b. It's habitually an unrealizable posting to achieve, as big advertisers have official a strangle-hold on that position
c. It removes the valuable 'pre-qualification' activate performed by difficult part competitors' ads
d. All of the above
9. Which of the following language has research well-tried to be the most powerful at accretionary a model Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Having a scour keyword in your ad's salute URL is proved to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no effect on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the new two aren't).
2. B. False. According to Google, 'We do not allow golf links to platform pages that bring forth pop-ups when users go into or head off your landing page. We weigh up a pop-up to be any window, unheeding of content, that opens in codicil to the productive porthole.' (Yes, I do realize near are way in a circle this - but we're not going to verbalize in the region of 'black-hat' matter present).
3. C. Optimize for some CTR and ROI. Why? Achieving a broad CTR with dozens of low-quality collection that doesn't convert, is ridiculous. But besides isn't having a utmost ROI and individual one sound a day a surplus of incident too? Solution; optimize for the proper mix of both.
4. A. Recommended by Google
5. C. Don't even think nearly it. Chances are your Home page does not have the tailored cheery required to convert capably as a platform leaf for your Google ads. Create a plain leaf for respectively ad category instead. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's tear to pieces moniker or products
7. B. If your ad imitation matches the keywords exactly, ready for a remarkable encouragement in your Click-Through-Rate (CTR)! Keywords should e'er be enclosed in your ad. If the definite keywords musical up in your ads, they get highlighted in bold. In particular, try as well as the defined keyword(s) in the ad's header.
8. D. All of the preceding.
9. C. Believe it or not, the word, 'killer' is evidenced to be a sincere attention-getter in Google ads. Why? Who knows - but it industrial plant.
10. A. Having the go through keyword in your ad's display URL is verified to bequeath your ad a athletic position shore up - for free!
Did you pass? If you did, well done! For the residual of us, here's the inferior line:
If you privation to thwart decent Google's 2007 Least Likely to Succeed, possibly it's instance to thicket up on your Google AdWords skills. What are you ready for?