In recent years, disposable diapers market in the country has maintained a rapid development, including baby best cloth diapers long-term growth rate remained at around 30% , adult incontinence products in 2010 consumption is doubled. According to the latest market survey, baby diapers and adult incontinence market prices are high, higher industry profit margins . Under the traditional life of the paper has been developed in a stable background, disposable diapers market performance is particularly eye-catching.
Champoux consulting Light Industry analysts pointed out that as a typical disposable diapers absorbent hygiene products, raw materials and manufacturing processes are higher than general cleaning paper, gross profit correspondingly higher . But mainly the elderly and for improving the quality of life of disabled adult incontinence products, sales worldwide in recent years began to rise sharply . We believe that the next few years diapers industry prospects.
Baby diapers in terms of paper , with the transformation of China's per capita purchasing power increases and parenting ideas, baby wholesale cloth diapers market has maintained a momentum of rapid growth. China's huge population and the fourth baby boom to baby diapers market offers tremendous growth potential , the next five years, baby diapers domestic market will maintain double-digit growth . At present , domestic cities over 90% of children aged 0-2 have used disposable diapers , and in small towns and rural areas relatively affluent , relatively inexpensive disposable diaper market is gradually expanding.
In adult incontinence products , along with the changing demographics of the country in recent years, the industry has entered a rapid growth stage. According to the survey , in 2010 the size of the domestic market has more than 1.2 billion yuan , an increase of 68.7% , but the market penetration is still less than 3 %. If 12% of the world average level of penetration is calculated , the market scale of China's adult incontinence products at 100 billion yuan. It can be predicted that with China 's economic development, social change into aging and older consumers attitudes, adult incontinence products in China under the base case will have a low leap "blowout" development.
Baby diapers domestic market more than national brands , the market share of foreign brands is high and relatively stable, so less chance of domestic enterprises in this field , but can also find a foothold through the subdivision. In terms of adult incontinence products , foreign products just entering the market share is not high , although the country has a well-known individual enterprises to grow into a regional brand , but has not yet appeared a national leading enterprise in the true sense . So if domestic large enterprises can focus on this segment of the industry , increase investment in research and development and sales channels, it is possible to grasp the domestic surge in the elderly population of the enormous business opportunities.
According to Champoux Consulting released the " China baby diapers market research report 2013-2017 " shows: one old and one small two groups are the main force of consumption, their needs are relatively rigid. And it is this two diapers crowd products, so the prospect is very broad. The next , with the concept of change and demographic parenting profound transformation , market affordable cloth diapers products will also have increased significantly.
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