In 1963, Karl Toosbuy sold his car and home and moved to Bredebro, Denmark, where he opened his first factory for his new company, Ecco Sko A/S (later renamed Ecco). Supra TK Society Brown
Early work focused on flexible durable soles for incomparable comfort. By the late 1990s, the company began offering men’s and women’s shoes. By 2000, Ecco’s single-largest market was the United States, where today it goes head to head against shoe giants Nike, Reebok and Adidas.
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The company calls its products "physiological footwear. " Because of their design, these shoes can activate body support and postural muscles so you walk more upright and get an enhanced workout. Instead of making the foot mold to the shoe, Ecco builds its shoes to follow the normal form and function of feet. Response to the 56-year-old company has been positive. Today it is one of the top shoe companies in the world and is one of the leaders in the field of comfortable footwear.
One of Ecco’s most popular lines is its MBT footwear – which stands for Masai Barefoot Technology. When explaining the process, Ecco suggests you remember the feeling of walking barefoot across a natural surface. There’s nothing smooth about a grassy surface as it usually has more "give" than a concrete surface. Walking across these variations in the surface can cause you to constantly shift your stance, so your foot stretches more, your gait changes and your posture improves.