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About This Company and Thier Purpose
B Corp (B Corporation) is a system that certifies companies with high public interest that conduct business in consideration of the environment and society. It is operated by B Lab, an American non-profit organization founded in 2006. The purpose of this B Corp certification is to involve companies in solving environmental problems.
More Details
B Corp certification can be said to be a system to promote the creation of a sustainable society by standardizing the contents of the evaluation, which was a self-declaration system in the conventional Benefit Corporation, and by strictly examining it.
For this reason, B Corp certification not only has a positive impact on society and the environment through products and services, but also provides a high level of fairness and transparency through the sharing of activities and the disclosure of information. Another characteristic is that companies are required to carry out activities that bring about a positive impact.
About B Labo
The organization that implements the B Corp certification system is an NPO organization called B Lab.
Founded in the United States in 2006, it now has branches all over the world, including Japan.
Various forms of society have existed throughout human history, but the most dominant form of society today is capitalist society. However, at B Lab, people with the idea that "Isn't there another way to improve society?" I started working on increasing it.
As one of these efforts, we have established strict standards as a third-party organization, and the "B Corp Certification" was born to increase the number of companies that operate as a benefit corporation.
Why B Corp Certification Is Focused
Growing interest in realizing a sustainable society
It can be said that the reason why B Corp certification is attracting attention is that the global movement to search for a sustainable society has become active.
As explained earlier, the B Corp certification is a means of evaluating companies that aim not only for their own profit but also for the public good, and is a certification label that conducts examinations from multiple perspectives such as society and the environment.
Many people, such as local communities and local governments, are involved in corporate activities, even if they do not exchange money like shareholders and employees. In recent years, CSR (Corporate Social Responsibility), which incorporates the existence of stakeholders and the concept of accountability, exactly matches the purpose of B Corp certification.
In addition, in recent years, the concept of "ethical" that encourages ethical purchasing and consumption behavior and "regenerative" that regenerates and restores the environment around the production area is also spreading. Along with this movement, B Corp certification, which incorporates various perspectives, has been attracting attention.
Reflection
I did not know about this Company but I could Understand What kind of Campany was that and What was their Job.