With this recognition, Stevens suggested adding monetary value to the impression of these 80 million customers. He continued: "If Facebook costs 80 cents per impression, then the store impression cost per customer per year is $8."
Four Hands, a global designer and wholesaler of trend-setting lifestyle furniture, announced the launch of a new virtual product on August 27. For the rest of 2020, don't concentrate on face-to-face speeches, but join the Vegas market. This fall, we will focus on creating immersive digital experiences. "We entered the Las Vegas market from the beginning," said Matthew Briggs, CEO of Four Hands. "The market is the backbone of the industry and part of our culture and experience, but given the current situation, I think this year's development will not be exciting." Hans (Forhans) said in the lobby. We created a showroom in the historic Brazos Hall in Austin, Texas, with an area of 8,400 square feet. The lobby has a 3,500-square-foot roof terrace with a magnificent view of the city’s industrial history and downtown. The venue will provide a background similar to a showroom, and more than 260 products will be placed in an environment of more than 36 rooms to take photos and movies to provide a "roaming" experience. Briggs said: "Our product innovation will not slow down. We use the same philosophy throughout our business to help our customers stay at the forefront of design." "This is the right direction in this unprecedented period. , We will continue to learn and listen to customer needs." The four hands of digital assets include: each vignette video. It provides a walkthrough-like experience, where you can view detailed product information, materials and scales, and get some style inspiration from it. A "behind the scenes" video from Forhands product developers. You can learn about the special details and inspiration of its popular articles. The ability to purchase vignettes in every room and transfer customers to the most chaise lounge sofa interesting products. Brazos Hall's 4-hand virtual market vignette photos are modern coffee table posted directly on the product page to help buyers trust. Through the product highlight video of the product selected on the hanging chair product page, feel the scale, conference room chairs material and comfort of the product furnitureretro leather chair.
But there is friction. Not all customers in the store have a good impression. The design and testing of media advertisements are carefully designed and memorable, but the personality of the store can have a significant impact on the impression.
To solve this problem, Stephens proposed a Net Promotion Score (NPS) to measure good impressions or bad impressions. He said: ``You need to increase or decrease the value (positive or negative) of the store's sales contribution to the company. "
According to these indicators, the store’s annual sales are 5 million U.S. dollars, but the impressive one is 2 million U.S. dollars, and the total value of the brand is 7 million U.S. dollars. In another store, not only did sales exceed $8 million, but negative impressions also generated $3 million, with a measurable net value of $5 million.
Stevens believes that when the company agrees on the true value of the store’s media value to each customer, management can better understand the overall contribution of each location to the company.
"If you evaluate a store by sales alone, you cannot tell the difference between the two stores. Worse, you can close the wrong location."
From: http://www.furnitureretro.com/
