One of the most overlooked components of e-mail Marketing and by extension Affiliate Marketing in the building of an boundless earnings online is the Sales Funnel and its style.
Having a well developed Sales Funnel will almost always guarantee that your sales conversions are at their optimum. I am sad to say that numerous Marketers start without even a fundamental Sales Funnel and in the process of conducting their online company lose out totally on the many, numerous advantages to be had, were it there.
There are online marketers who carry their traffic directly to an affiliate offer, and absolutely lose out on the chance to develop a list and therefore an boundless income online.
Then, there are Marketers who stop working to monetize their Thank You pages by not sticking a One Time Offer on the end of it. It might look like nothing but these relatively little mistakes can make you leave a great deal of money on the table.
Sales Funnel designs can be easy and straight forward or they can be extremely intricate affairs. The primary goal here is that when a prospect remains in the funnel it ends up being exceptionally tough for them to exit the funnel without a purchase or without leaving their contact information.
In one of the most basic Funnel design you have a broad or wide front end, which is fronted by the Squeeze Page also referred to as the Lead Capture Page, this is where the prospect is brought into the funnel.
After the prospect register, they are then directed to a Thank You page, where they are officially thanked for choosing in and formally welcomed on board. At this moment they can either be asked to confirm if you are using a double opt-in, or they can be provided with a low cost One Time Offer, as the link to the Download Page is sent out by means of e-Mail. On the Download Page the possibility is provided a different One Time Offer which is an up-sell of the previous one.
Fundamental Sales Funnel
... ONE-TIME-OFFER.
SQUEEZE-PAGE ----- > THANK YOU-PAGE.
... DOWNLOAD PAGE.
After that the design of the Funnel will vary from one to the other, but the general concept is the same that is to keep the possibility purchasing up until he stops purchasing. When the prospect stops purchasing, you stop selling.
So in the Funnel the prospect will exist with Up-sells, Cross-sells all Additional info the while being pushed to the Back-end of the Funnel where business and the profits are the most profitable. This is where the pricey one on one training and all the other high end products are.
After the possibility indications up, they are then directed to a Thank You page, where they are formally thanked for deciding in and officially welcomed on board. At this point they can either be asked to validate if you are utilizing a double opt-in, or they can be presented with a low expense One Time Offer, as the link to the Download Page is sent out via email. On the Download Page the possibility is used a different One Time Offer which is an up-sell of the previous one.