[Black Box] Reflection O2O mode Q: Why is there no flying pigsi dark horse Note: O2O, one of the hottest Internet symbol, say this is the outlet, it is difficult to see a soaring benchmark. Many Internet companies are paying the numerous efforts, a long arduous process, has not been successful, it crashed out of the battlefield. Nike Air Max Lebron 10 Low For closed-loop and closed-loop, ignoring the essence O2O. Source: Black columnist asked: Wang Xinyu (Ningzhe Network Partner) =================================== ============================ O2O, one of the symbols of the hottest current Internet, this year, for the transformation of traditional industries, mobile localization services, etc., almost as long as a model, always a little stalls O2O gene, it seems that this is the investment and financing of the most fashionable cause, say this is the outlet, it is difficult to see a soaring benchmark. O2O, online screening, online payment, access to services under the line, which is called O2O closed loop. Seemingly simple, many Internet companies are paying the numerous efforts long arduous process, yet to succeed, they crashed battlefield. For closed-loop and closed-loop, ignoring the nature of O2O of futility is inevitable, success is accidental. From the current point of view, based on product localization O2O life more services can be roughly divided into the following 1. Service: such Rongchang laundry, hungry yet, easy to Nike Air Jordan 8 car, etc. These projects are often based on one service project services to win a single attribute. 2. Platform: such as the US group, the public comment, Cheap Nike Free Outlet 58 city and other such platforms often shallow mass of information, training users accustomed to large data support form online to get through offline. 3. Community: such benefits, live here, the color of the Air Jordan Outlet cloud, buzz cell and so on. Such platforms, mainly relying on all kinds of community residents, and focus on solving the last kilometer Nike KD V Elite Low of the community O2O service issues, with some social properties and service properties. 4. Vertical categories: Mama circle, regulating the family network, red kids, the way home network such platforms, based on different industries, such as mother and child, property, home, etc., from the information provided to the depth of the service related industries. 5. The electricity supplier categories: Amoy Changzhou Wanda electricity supplier, Nepstar such a platform, the electricity supplier is its fundamental properties and bearer, with traditional electricity supplier is different, regional property more obvious, often have a physical store or an independent logistics system constitution. The above case, in addition to platform classes O2O, most O2O or locally-based store, such as pharmacies, laundries, convenience stores, property management, shopping malls based on derivatives projecting their own unique trading and service. O2O view from the platform level, and many more such platforms currently classified information, reviews, buy as the main business, O2O for the future development and direction of the transformation. O2O gene: electricity provider, region, service Trinity First, we must first recognize the profound, O2O is trading with certain attributes, process online transactions, destined to certain electricity supplier attributes, but traditional B2C electronic business platform difference, C2C, etc., and that localized area properties O2O life based services. Whether SF Hey passengers, Vanke still live here, or buzz and affordable, and so O2O project, have a common characteristic: Based on the last kilometer of the end-user service, which is an obvious sign location. From a practical point of view the operation of similar entities hey passenger O2O model similar to the radiation range is based on regional service points within three kilometers in diameter. Last kilometer settlement is an important aspect of O2O, but does not fully explained the meaning of Regional localization O2O fine service, electricity supplier transactions. O2O platform: Paradox whatever the quantity and quality Nike Air Max of an Internet product, and hope that their rapidly become hundreds of millions of users to the platform level, but obviously based on regional property O2O, especially localization services, the number is fragmented. For example: a district 1500, the occupancy rate of 90%, about 4050 people, the last kilometer Community Services is this 4050 target segments, assuming there are three similar neighborhoods surrounding the service population of about 12,000 people, but in fact, this target customers more than the promotion of the conversion is a very complex thing, but what about follow-up services. For O2O platform, a million users Nike Air Jordan 11 Women drop in the bucket, but hundreds of millions of users of their service level is far behind, so the difference between the platform and the localization level O2O O2O is that Kevin Garnett Shoes the depth and quality of service from this point of view, regardless of the platform level O2O or localized O2O, need to address two issues: standardization, and big data. We all know that, similar to KFC and other Western-style fast food, there are strict time control over a certain time another disposable product, it will not sell. Regional property clear localization services, to establish a similar service standards, is particularly important, similar Vanke property have similar independent department, called the Quality Management Department, the department often unannounced visits, such as to break the cell door, to see whether the security interception, wall into the area, to see whether the security systems play a role, and even view the trash, they found more than 24 hours if untreated garbage, the competent manager in situ removal, similar services quality system, many Internet companies do not have. Internet company also hopes to solve through technology, in fact, from O2O very nature, is difficult. But Vanke live here, it is possible to introduce a similar management system to improve their quality of service. A lot, and big data O2O use large data-based discussions, the more practical, if conventional electricity suppliers use borderless nature of the Internet formed a scale, O2O Big Data use is certain boundaries in pursuit of more refined class the use, for example: A user buy records based on grain and oil products, calculate the next time to buy in advance home delivery, and help the user to pour out the old meters, the new rice poured into the rice box, and then pour Nike Air Jordan 5 Women the old rice. This is based on large data and standardization of service cases, common business platform can not match, a large platform can not do, and O2O localization services based on, but also difficult to form a standardized execution, Paradox. O2O to our services for a higher demand. Barrel effect: putting the cart before the closed loop a barrel, as long as there is a gap, can not complete is full of water. O2O, too, this is a systematic project, involving numerous details. Marketing again strong, if there is no good service support, O2O case extremely bright, closed-loop integrity, meaningless, everything for the closed-loop and closed-loop O2O too metaphysical and lose the substance. Based on the localization of O2O, socializing, it is a step, but the threshold, a lot of products, have been based on this consideration, even implanted in the product corresponding function, another aspect, most products are still dependent on microblogging letters Womens Nike Lunar Hyperdunk Low promote social platform, that is the important point. From the Internet property, we generally described as the virtual world of the Internet, each user has their own respective roles, but with the real world, we still have our own needs in this world, and through the exchange of social property, get more much information to filter, eventually transforming into online and offline behavior, and this behavior is not necessarily a deal might be involved in activities, share information or to initiate discussions. Area attribute significant localized O2O, have this condition, but to a lesser extent, Nike Lebron 11 Elite from an operational management perspective, the massive flow of information by way of UGC, screening, recommended itself is a problem, even if broken down to a specific range, such as community, will be a terrible management issues, and there is some legal risk. For information on user requirements, in the moment the Internet sector, has long been an excess, of this kind of social movement is difficult to form long-term viscosity and user habits, the cycle is too long, for O2O closed loop Lebron James transaction process is extremely unfavorable. But many platforms, or put a lot of effort, aims to operate through a long period, the viscosity of the culture and generate business value, this judgment is the existence of certain problems. We should deeply understand the difference between community and social activity, try to use a mild way to conversion, the depth of content and services for vertical types of trades O2O, not suitable for most localized O2O. Mobile development: many O2O no truth truth, if not a APP, and the industry seems to have embarrassed greeting, Andrews, Apple IOS dual system support, the major distribution platform must pursue installed capacity and open rates, activity. The development of mobile technology, there is no conclusion, but certainly not a mobile APP of the final approach, in fact, APP is more akin to the era of PC software tools, and mobile terminal APP has not yet formed a monopoly, rather follow the trend of serious APP development , creating more waste, shrinking from the recent decline in distribution Nike Lebron 10.8 platforms and the effects can be seen. New technology based on mobile terminals, such as HTML5, has been used to better interaction, in the market, is expected to be beautiful for some time, but still will not be the final move of the way. Maybe you are still studying mobile station, is also studying the function of APP and user experience, or research public numbers and microblogging marketing, have to say, too rapid development of mobile Internet, everything is possible immediately obsolete. Its excessive pursuit of mobility, it is better to continue to strengthen their own products and service quality, the depth of the culture of the first fan-level users, more practical. Summary: Subversion and vertical eternal theme no matter how the market changes, we should be glad that we are standing on the air. Mobile technology has brought a revolution must be subversive, in terms of localization services, for O2O practitioners, we find from the change in their position, and to do the right action to take off and land safely prepare. Compared with the platform-level products, stage, the vertical, localization of O2O based more suitable future trends O2O, but the depth of the service, the urgent need to form an executable standardization. For O2O products, in addition to one-way information display and distribute, we should pay more attention UGC concept proposed web2.0 era, is formed in a closed loop interaction, improve the user experience, develop their own fan base. From an operational point of view, in addition to providing a platform, O2O platform can also reverse use, such as the acquisition of the line under the bar to sing KTV model is similar to the practice of using the Internet to transform traditional industry practices, O2O trading platform based on the formation of scale, they are afraid capital greater value to simple O2O platform, O2O value should form its own entrance. O2O based localization operations is the only way of Internet trends fine, you can see the future is a long time, one of the popular Internet-based products and services under the Nike Air Max Lebron 10 Low good, this is the most fundamental O2O essence, O2O way to enhance the online Internet services, to enhance the standard of the line service, which is the new technological revolution should have the qualities. O2O, everything has just begun! (Text / Ningzhe Network / Wang Xinyu, micro-channel public number netmedia) ==================================== ========= article represents only the views of non-official position i dark horse. Welcome Click on the link to our contributors! http://ask.iheima.com/?/publish/article/