[2014] Household electricity supplier Household outlook: get down from the line[Note] i in the world of home electricity network operators, logistics has always been a big problem. And late last year, Ali investment Goodaymart, appeared to bring some change in the weather for the whole industry, which makes household electricity providers see hope. Before that, we also see the US Lele, ACG Such enterprises are the home market with self initial success in confirmed: From the current point of view, \u0026 ldquo; online shopping, the next line of third-party Nike SB Dunk Low distribution installation services \u0026 rdquo; the O2O model may likely become a standard mode of household electricity supplier development, online business platform will be along this road has been opened to start. Text / guest author Tang breakdown on the scale of those in quite a good business platform, only it seems Taobao and Jingdong Lynx offers home (home improvement) channels. Even force around Suning Tesco formally launched Home Channel are not visible but more Rulangsihu home category in the eyes of these Rulangsihu electrical business platform, can not easily start. Why? Electricity supplier of the storm: on-line, \u0026 ldquo; get down \u0026 rdquo; \u0026 ldquo; down \u0026 rdquo; is a big storm electronic business platform home channel. Taobao Lynx although the lead in establishing the home improvement channel, \u0026 ldquo; two-eleven \u0026 rdquo; or a shopping spree in the billions of dollars, there are some top brands in the category of home, but the home is not always smooth development category. Then attempt landing love Beehive seems to have become tasteless, next time do not a secondary line of Kyrie Irving Beijing love hive shop experience Lynx currently difficult to find the line to drainage of the population, because it is difficult to succeed in its mode other cities copied. 2013 \u0026 ldquo; two-eleven \u0026 rdquo; O2O home improvement plan and the line was a boycott of the traditional mall. Online platform in the search for the line entity of experience, seems to have a untied the knot: As operating cost structure is not the same online and offline, online business platform is difficult to find the line of traditional channels of \u0026 ldquo; inside \u0026 rdquo; Cohesion . In furniture goods, for example, online sales may be trade ex-works price of 1.3-1.5 times, and the traditional channels of household commodity pricing, general ex-factory price was more than four times, including online sales prices may only cover the mall rent. This cost structure under different conditions, the line is difficult and online shopping malls dealers to sell together with household goods: If the sales price online and offline distributors can not afford the high rents space; if the line the price, the customer may have already fled. Since the \u0026 ldquo; down \u0026 rdquo; experience road leads nowhere, then do not take the experience of the road. Ali shares Haier day Shun Logistics, one of the important strategic thinking may be, it is to solve the problem of household goods how down. At least for now, \u0026 ldquo; online shopping, the next line of third-party distribution installation services \u0026 rdquo; the O2O model may likely become a standard Nike Air Jordan 5 mode of household electricity supplier development, online business platform will be along this has opened up the road expansion. However, household goods \u0026 ldquo; the last kilometer \u0026 rdquo; service requires special business skills, Haier day Shun home rely on logistics and logistics resources Haier original appliance service shop, almost overnight home built specifically for Nike Air Max online sales supporting the line of home goods distribution system installation services. Just under construction home improvement channel Jingdong is able to rely on the existing logistics system in the short term to create a complete online sales of household goods home logistics services, it is key to smooth development Jingdong home improvement channels. On the one hand, the construction of a home online merchandising supporting logistics service system, after all, the home has a lot of difficult and requires a lot of investment and growth cycle; on the other hand, two trillion market capacity must not hand Nike Air Max 2011 over its competitors. So have no small impact Jingdong in this regard will be on the line as the home sales competition and development. This O2O model will become a traditional pure electricity suppliers online home category development differentiated marketing model. Today, the construction of a new separate household electronic business platform History window has basically been Nike Air Jordan 29 shut down, so unlikely. But the vertical category of home electronic business platform, such Lebron James as children's furniture, upholstered furniture, etc., seem to have possibilities. A good example is the ACG children home electronic business platform. Because of Disney's exclusive license, so the platform have room for survival and development. Disney holds an exclusive license as children's furniture brand, ACG has experienced the process from line to line traditional business development. ACG was founded in 2008, in 2009 the line number of stores to more than 300, more than the sales income of 40 million and 60 million and received A round of venture. However, access to venture ACG has changed direction, focusing on the development of the line, during closed down more than 200 line stores, a move that has remained controversial. But efforts to develop ACG line has earned 100 million yuan B round of venture capital. It is worth noting that the ACG is not a pure line of electronic business platform, but has experience offline outlets O2O electric business model. We just explain everything when vertical business platform Nike Air Jordan 7 to bring it in a class of pure electronic business platform. Other categories, such as soft home furnishings Womens Nike Lunar Hyperdunk Low and other vertical business platform is able to survive, basically depends on the platform has a valid segmentation strategy to resist the invasion of the next big electricity supplier platform. Here, the effective segmentation strategy, of course, include Nike Air Jordan 4 the line system to establish physical store experience. From the United States to see the integration of the distribution of future Lele blaze from the Amoy brand in the United States Lele furniture store, it is the integration of the online and the development of online and offline distribution system, so go smooth, rapid development. 2012 annual sales of about 6 to 800 million, nearly 2 billion in 2013, has entered the top ten brands of Chinese furniture has become a dark horse in the Chinese furniture industry. US Lele opened in 2011 at the beginning of the online store experience, try online and offline integrated marketing model. Under the 2012 US-line store experience Lele number reached 137, in 2013 this figure has almost doubled. US Lele experience stores are generally open areas away from urban centers, so the rent is relatively much cheaper, and the area is only about 500 square meters. However, there are two figures illustrate the success of the United States Lele integration model: one beauty shop Lele user experience, 90 percent from the line. Lele experience the beauty store shopping guide is an important function is to communicate and access online beauty store Lele users guide users to experience the store to buy furniture; the second is its experience stores are able to make money. Because under the unique integration of online and offline marketing model, Lele experience the beauty shop floor effect (monthly sales per square meter) can reach fifteen thousand, while the average floor effect furniture store just over two thousand channels. Perhaps we should be understood from the perspective of Cheap Nike Free Outlet consumers under US Lele online and offline integrated marketing system. Where to learn from the United States and consumers Lele? Mostly from online marketing, then into the United States Lele online mall. However, consumers will ultimately why the decision to buy US Lele furniture? Basically is the next line Women Nike Air Yeezy II of beauty shop experience Lele see the kind feel tricky, feel satisfied and feel the high cost. US consumers buy furniture Lele process, whether online and offline points? It should be Nike Kobe 9 regardless, but can not distinguish. When consumers in the United States Lele line store experience with a PC terminal in the United States under US Lele Lele Mall orders to buy furniture, he is in Nike Air Foamposite One the United States Lele online or offline? Online and offline integration is the next, regardless of online and offline. Because in the consumer online and offline, regardless of enterprise marketing Air Jordan Outlet system must also be fully integrated online and offline, so as to provide a better shopping experience for consumers drops. 2014, to experience the United States Lele line systems have a new layout, start up small 5,000 to 10,000 square meters of shopping malls, and other first-line furniture brand acceptance. This is the transition from US Lele Brand to the channel brand, should be the focus of our attention. (This article first appeared in the i world network operators, please indicate the source and attach link) Related Recommended reading: '[2014] traditional home business outlook at home OCS: integrated marketing is the future.'