International Family Enterprise Chinese companies: Lee Kum Kee unique presence? Source: The Economic Observer newspaper ???? Author: Yan Wei Lee Kum Kee current Chairman of the Board, the third-generation descendant of Lee Lee had made up a slogan:. 'There are Chinese, there is Lee Kum Kee' As multinational clients The emergence of this slogan was changed to: 'Some places have Lee Kum Kee.' July 2012, God nine flying, sauces as astronaut food supplier, Lee Kum Kee sauce products with five of its nine gods into space. Levin reached joked, even have been to space, we should say 'no one where there are Lee Kum Kee.' The plot joke, actually pinned a family business expansion and upgrade the brand ambitions. 'Let the Lee Kum Kee sauce can be like 'Intel in-side' as it is known a dish which uses a Lee Kum Kee Air Jordan Outlet products, I felt delicious, security, which is our ultimate dream.' September 5, Lee Kum Kee (China) Sales Co., Ltd. President Zhou Zhiyi confirmed, the next most important issue Lee Kum Kee brand upgrade, he said, to produce insurance reform through the distribution channel turned to achieve pure B2C to B2B and B2B2C business after the business combination, now handed Lee Kum Kee The problem is, as the traditional industry, which the family business, and how the outside world to strengthen international modern, high-quality and healthy brand image. When Starbucks encounter day Lee Kum Kee in 2011, Starbucks plans to launch a new Thai sandwich, you want to keep both Western flavor yet Southeast Asian style, and there was not such a market and Thai chili sauce available . Thus, the American company attracted find Lee Kum Kee Hong Kong-based company, hope that the latter specifically for the development of a sauce. In the past, Lee Kum Kee's customers typically are housewives or Chinese chefs, the channel is almost entirely B2C retail. In 1888, Lee Kum Sang village in Zhuhai by a small workshop started oyster invention, the creation of Lee Kum Kee brand. 100 years later, the Chinese-speaking world by oyster sauce, soy sauce, Lee Kum Kee met, especially in the oyster market, Lee Kum Kee in the United States and Japan account for more than 80% share. In the past, the traditional condiment market, low barriers to entry, fierce competition, bigger is not easy, Lee Kum Kee with a single product, single market, you can get dominance sauce products industry. Levin reached realize that long so there will be no rise possible. Lee Kum Kee arrival of Starbucks to open a window, not just a housewife, not only the Chinese market, in the retail business, industrial customers is a potential infinite space, Lee Kum Kee sauces can not just stay in the traditional product line. After the Nike LeBron X PS Elite arrival of American customers, Lee Kum Kee very seriously, sent a specialized R \u0026 D personnel and Starbucks to develop the unique flavor of Thai chili sauce. Starbucks is just a start, then, Lee Kum Kee try to enter McDonald's, KFC, three-wide, Little Sheep, thoughts, sea fishing and more companies central kitchen, and specially set up a research and development team - for these new customers specially designed New products often go through lengthy research and development process. Lee Kum Kee in the interior of such customers as industrial customers, Zhou Zhiyi then call it 'B2B2C' services. He said that even if provided to the enterprise, will eventually have to face the consumers. Why do people like Michelin? Because saw this sign, he thought of some reliable quality. Lee Kum Kee's ultimate dream is to have people see the future of Lee Kum Kee flag because they think there Womens Nike KD VI is Lee Kum Kee, it must be delicious dish, at least be safe, as if Intel inside logo. In 2007, Lee Kum Kee completed to produce insurance reform to the transition from distribution channels. 2011, outside the housewives and chefs and the middle part of the wholesale channel, the unlimited potential of the industrial channel became the focus of Lee Kum Kee next target. Now, many food companies have a keen interest in the use of raw materials manufacturers shown with the announcement, a lot of the time, Lee Kum Kee the list. Zhou Zhiyi no jurisdiction to department released specific sales targets, however, because the owner of Pizza Hut foreign central kitchen, KFC, McDonald's, Starbucks, the capital of Little Sheep, three-wide, Wan Chai Ferry Pier has become its customers. Zhou Zhiyi said that in the first step, there is no time requirement, but require some key customers must be covered, because the industrial market is the need to 'boil' in. In the past, sauces market because of the low starting point, the threshold is low, and not the foreign fancy, but Lee Kum Kee to industrial customers food planning force of the market, but also for their increased international competition. Unilever was asked, in sauces market, Nestle is not the biggest competitor, Unilever's marketing department answer is, no, Lee Kum Kee is. Investment adviser in the food industry researcher Liang Ming Xuan analysis, in terms of sauces, Unilever is a rising star, until sauce business is not the group's flagship project. Nestle and Unilever similar sauces business in recent years began to develop. Unilever funded, very confident to beat Nestle. And Lee Kum Kee is the old enterprises within the industry, a higher market share, holds an important position, and therefore the Lee Kum Kee Unilever as an opponent. Faced Nike Air Max with this situation, Lee Kum Kee, both internally and externally is using a different strategy. Internally, has set up a special skills training for this part B2B2C business, R \u0026 D and marketing team, the effect has been revealed. The most recent example is that God nine flying year ago, the initiative to find Lee Kum Kee sauces provide food for the astronauts, although the demand is not the number of requests of its five sauces Lee Kum Kee products, a total of more than 2000 packages, but this is Lee Kum Kee B2B2C market milestones. Externally, then create 'Lee Kum Kee inside' a new image for many years Lee Kum Kee maintain steady growth of 25% per year. Now, as competition intensifies foreign giants, want to maintain this high growth, the need for a high quality, healthy brand image promotion, 'the next few years, the brand development will be the main driving force Lee Kum Kee.' 周志毅 said, In this traditional sauce industry, how to make consumers trust in your business, I believe you are producing high quality products business, I believe, 'Lee Kum Kee inside' is a symbol of delicacy, which is required under some effort in. This may also lead to further change channels, does not exclude the possibility of opening the store, however, Lee Kum Kee said it will not supply directly to the store, to open stores usually is the flagship store, is to make consumers feel usually do not to corporate culture, brand image is required. International family business from the point of view of financial data, Lee Kum Kee Chinese family business is Nike Barkley Posite Max a very unique presence. Entered China 20 years, maintained a 25% annual growth rate, never lose any money. So far, Lee Kum Kee is the fourth generation of heritage, its stake has always been 100% controlled by the family, not the introduction of strategic investors, not taking into account the market. And in addition to several other family members of the Committee Levin, business partners, access to executives almost entirely from external professional managers. Many family businesses are struggling to find an effective way of inheritance. Family Business Management and non-family business management have some differences, non-family business management by the binding of small, can be managed by conventional methods, in addition to the family business executives with an interest in the relationship also involves family, not easy to manage. These enterprises need to develop another set of rules, the distinction between public and private relationships and strictly adhered to. If the public-private relationship between the family business mix as a whole, would severely hinder the development of enterprises. Lee Kum Kee's unique is that it not only successfully passed a hundred years, will hand the baton spread to the fourth generation, but also by accepting the traditional culture and education, a strict 'family constitution' and family Commission communication mechanism, the 'family interests rather than corporate interests first 'philosophy influence spread to the fifth generation. 'Lee Kum Kee,' the family committee, to actually build the dialogue platform for a family member, working on the continuation of the family business, meanwhile, has a family office, family investment companies, family foundations and family training centers Nike Air Max 2011 to the Commission. Lee Kum Kee close family members who said that at present, the core members of the family of the Board 7, Levin of the couple and their five children. Family committees generally held once every three months will, every open four days, with 16 days a year the family in a meeting devoted to discussing the future of the family rather than the company's future. Core members of the committee, whether family anywhere in the world, must be back in time, if late will be punished. Lee Kum Kee defines itself as an international family Reebok CL Chi Kaze business of Chinese companies. Zhou Zhiyi said, like Gucci, Chanel, Prada is the benchmark for such companies, they are an international family business. Levin up on family heritage is concerned, he said, some family business, the first generation was very successful, somewhat successful second generation, the third generation is finished, the clan can not. Want glorious heritage of four generations, the Lee family to answer his customers and staff, they are engaged in the end is a sunset industry is a sunrise industry, the family whether the Commission has enough energy to meet the changing modern market. The following excerpt from the article: Unique Netease commercial channel Lee Kum Kee is that it not only successfully passed a hundred years, will hand the baton spread to the fourth generation, but also by accepting the traditional culture and education, a strict 'family constitution' and Family Commission communication mechanism, the 'family interests rather than corporate interests first' philosophy influence spread to the fifth generation. China management consultant selected network, according to research from an American Family Enterprise Institute shows that about 70 percent of family businesses fail to spread to the next generation, 88% failed to reached the third generation, only 3% of the family business in the fourth generation and later still operating. Family business is family blood as a link Cheap Nike Free Outlet in the form of business organization, but not the family blood constantly, companies can never flourish. A survey showed that the next 10-20 years will be China's second generation of private wealth shift from the peak of the first generation CURRY ONE entrepreneurs, cultivate successors became placed in front of these business people are a major educational challenge. Our many family businesses also struggling to find an effective way of passing on. Lee Kum Kee's unique is that it not only successfully passed a hundred years, will hand the baton spread to the fourth generation, but also by accepting the traditional culture and education, a strict 'family constitution' and family Commission communication mechanism, the 'family interests rather than corporate interests first 'philosophy influence spread to the fifth generation. Through this 'Sample interpretation', and perhaps inspire many family businesses. Road brand: always entrepreneurial Lee Kum Kee is a world famous condiment brand, starting from 1888, Lee Kum skirts in Zhuhai, a village founded oyster production of small workshops, but now Lee Kum Kee has grown into marketing products in over 80 countries and regions known enterprises, its oyster in the United States holds 80% market share, ranked first in market share in Japan. Lee has over 70 years of age up to tell reporters, Lee Kum Kee went today, Womens Nike Lunar Hyperdunk Low Nike Air Jordan 7 mainly due to 'always entrepreneurial' philosophy and practices. We know that, in a changing world, failed to 'defensible' thing. Only business forever, in order to maintain a healthy and sustainable development. He said that the traditional condiment low barriers to entry, people do great, competition is fierce, big is not easy. In the history of Lee Kum Kee, a very long time been a single product, single market, so there will be no rise go possible. Therefore, entrepreneurship is always constant innovation: product innovation, packaging innovation, market innovation, management philosophy innovation. Reporter Lee Kum Kee products at a trade fair to see, Lee Kum Kee condiment completely against the world, the taste of each region's population design, from the oyster sauce, soy sauce, various sauces, as many as hundreds of its products, amazing. As 'innovation' to do the best comments. Continue to consolidate big condiment brand, Lee Kum Kee realized from the 'food culture' to 'health culture' of the leap, its wholly owned subsidiary - South Lee Kum Kee from 14 years ago to enter the Chinese herbal health product development and production, promote the fine Chinese culture of health. Management Tips: 'Sili and' and 'Auto wave,' according to Levin of words, Lee Kum Kee's core values are 'Sili and people', that is to do things, look at the issue, to stand in each other's point of view. The values also allow Lee Kum Kee has won the trust of the market. Li up to reporters cited an example, the mid-1980s, Malaysia has a factory production oyster sauce, logo alluding Panda Lee Kum Kee oyster sauce under the logo, 18 supermarket sales in Malaysia. This is typical of counterfeit violations. They played for a long time in Malaysia's case, the final court judgment, together with 18 other factories lose money supermarket together. When winning the lawsuit, this plant does not exist, 18 supermarkets have not received a penny of compensation has come up. At this time, Lee Kum Kee empathy for the sake of this 18 supermarkets, Lee Kum Kee suggested they sell the product, and marketing expenses as this indemnity Lee Kum Kee products. Supermarket very surprised at first, after a very grateful, desperate to sell Lee Kum Kee products. As a result, the market increased sales, Lee Kum Kee and supermarkets as well as local citizens gain a benefit. 'Sili and' is Lee Kum Kee cultural core of the core, thus gradually rise to a set of 'automatic wave leadership' mode. That high degree of trust management and staff, fully authorized, so as to establish high signal atmosphere. Follow staff of the 'cool' index, which retain talent. Today, the Board of Directors of Lee Kum Kee start from the enterprise operational level pulled out, in the world to find the most suitable candidate to do the enterprise's CEO, at the same time, for their high level of trust and full authority to make the selected CEO has a very good stage potential. On the other hand, in the family, to enable members of the fourth generation of collective leadership, while also creating an atmosphere in the fifth generation, the establishment of the succession system to ensure that businesses and families are able to continue healthy development. Family interests first: Mr. Levin Nike KD 7 Womens Family Harmony of the knee had four children and a daughter and 14 grandchildren: Li Huimin eldest son graduated from the University of California, majoring in food science and food science and technology; second Nike Lebron 10.8 son 李惠雄 major marketing in the United States; Li Hui of three sons graduated from the University of Southern California, majoring in chemistry; four sons 李惠森 at the University of Southern California, majoring in finance and management; daughter, Li Mei Yu Mo specialize in food. Brother and sister a few people abroad after graduation, have returned to Hong Kong to join the Lee Kum Kee business. Each member of the family enterprises, though flesh and blood, but trust is self-evident. 'Trust comes from the understanding, understanding of the needs and activities of the platform. We are fully committed to create a high confidence in the family atmosphere of the Committee, held regularly for family tourism is a starting point.' Levin says up. In fact, the 'separation' in the history of Lee Kum Kee has ever existed. In order not to repeat the 'separation' in the past, four years ago, Lee Kum Kee has established a communication platform - Family Committee. It consists of: Lee Kum Kee Group, Lee Kum Kee Health Products Group, the family office, investment fund family, family training. Core members of this committee have seven people: Lee reached and wife and five children. Family Committee once every three months meetings, each meeting lasted four days. Committee on family talk business, but mainly study the family constitution, family values, and the third generation, fourth and fifth generation of training Nike Kobe 9 content. Levin told reporters up to four years, 16 times the family meeting, with a special time to share with each other, open your mind, you feel me, this is the Sili and use of family members. At the same time by family tourism, so the fifth generation of the family to understand the mission, the family business, ideas and methods of family members, potentially generating the cohesion of the fifth generation to play a subtle role. 'And' the word written to protect the needs of the family and sustainable development of enterprises. 'In our view, the company is only a part of the family, we are concerned about how the continuation of the family, the family Nike Air Foamposite One interests first.' Levin says up. 'House and' we have a reasonable structure as a guarantee. In addition to the family committee, Lee Kum Kee has developed a strict 'family constitution', which the successors have three special rules: Do not get married later allowed to divorce, not allowed to have extramarital affairs. Especially after the two, is a necessary condition for political participation as performed. Specifically that, if someone divorce or having an affair, it would automatically leave the board. On the fifth generation of the succession, in the 'family constitution' also clearly stated: to welcome them into the family business; fifth-generation family member first 3-5 years of work outside the family business, in order to enter the family business; candidates and examination procedures after the entry must be identical and non-family members. Dean of Sun Yat-sen School of Management in an interview with reporters, said family businesses generally have four roles: family members, shareholders, directors and management, the biggest problem for many families is the family members did not properly distinguish between the four roles . Lee Kum Kee's success is the ability to reasonably distinguish family members, shareholders, directors, management four roles; family members and professional managers market (blog area) unified standard; the family elites exert influence on the board of directors, management selected elite market. Li Xinchun think, Lee Kum Kee family business not only broke the inherent 'capital access to the narrow, highly centralized corporate property, messy human resource management, business strategy and ambiguous development model' four ice, and its ' always entrepreneurial 'philosophy and mission of national enterprises also give full play an active role. (This article Source: Netease commercial channel)