Count seven traditional industries using micro channel money case[i = s] This post was last at 2014-4-28 17:23 edited by 178789812 [/i][size=12.0pt] [size = 14.0pt] [REVIEW] 1. Vienna Hotel: micro-channel booking 1 year million; 2 Rainbow: 8,000 people on reception; 3 sea fishing: daily scheduled over one million micro-channel; 4 Huawei glory: 300,000 micro-channel buying; 5 Wanda Cinema: micro-channel sunrise ticket 8000; 6. classic picture book: the young couple into the micro-store 30000; 7 Bao Le Di KTV:. 15 million fans are activated. [Size = 14.0pt] [size = 12.0pt] [size = 12.0pt] 1 [size = 12.0pt], Hotel: Vienna Hotel - micro-letter year booking a million cases Highlights: Online Booking has over 10 years tradition rigid demand, move to overturn the PC era. Case Description: As the first mid-range hotel chain brand, Vienna hotel to see the first micro-channel service number powerful intelligence service interface and decisive upgraded to the service number, the application and use of micro-channel in major advanced interface development capabilities and customer service. Mobile end more attention is the customer experience, by customizing menus Vienna depth optimization and closed-loop management thinking, and constantly enhance the customer experience platform, effectively activate the platform members of the consumer stickiness and activity. First, the development of reservation system, and PC official website to get through to achieve micro-channel reservation, through 'micro-channel reservation, minus 20 yuan,' Treatment differences for traffic guidance and transformation. Secondly, the daily attendance of the closed-loop design, entertainment, and none of the double drive, allowing members to stay in Vienna on micro-channel platform, and get pleasure and benefit. Micro-channel self-service enable all sectors to achieve Vienna Booking information integration and intelligence, improve customer experience and platform for consumer stickiness. Vienna currently booking through micro-letter day over 1000, Nike LeBron X PS Elite with the amount of attention in Vienna service number is concerned, the conversion rate is among the highest in the industry currently is. [Size = 12.0pt] 2 [size = 12.0pt], shopping malls: Rainbow - every day 8,000 people received micro-channel case highlights: Retail O2O model transformation, achieve micro-channel shopping Case Description: Used micro letter 'planes' chat, there is no use through micro-channel shopping? Rainbow of Kyrie Irving micro-channel micro-channel first to achieve mall system, but also pay for the first opened by micro-channel. Convenient self-service to meet fans and Nike Kobe 9 Shoes promotions for the brand to retrieve query needs, concerns Rainbow micro-channel, click on the shopping search certain brand, customer display screen in an instant to the mall brand, opens a brand link, the brand's promotions, discounts quantity, price range on the display of a single product out to the customer a good experience a sense, you do not need to go to the store will be able to know of promotions, save one mortar, save time and effort. Finally, convenient payment mode, you can purchase directly through the micro-channel merchandise or gift cards, or promising to go to the store to buy, you can choose online payment, you can choose cash on delivery. Tianhong test the water micro-channel open retail O2O model, its micro-channel platform by Tencent micro-life, to achieve a personalized information subscription, membership systems seamless, one on one interaction. When its cooperation with the micro-channel outgoing message, Rainbow's stock has risen for three consecutive days, refrain from participation Rainbow micro-channel platform to enhance brand awareness and attract the customer base, brought to Rainbow sustained attention and shopping conversion, customer stickiness get greatly improved. Currently, there are thousands of commodity Rainbow micro-channel micro-channel sales, with more than 40 million fans, a day serve customers in the micro-channel 8,000 people! [Size = 12.0pt] 3 [size = 12.0pt], Food: sea fishing pot - Book 1 million daily micro letter [size = 12.0pt] Case Highlights: [size = 12.0pt] sea fishing business is too hot, its to the line, as the micro-channel reservation in advance, to save businesses and guests double embarrassment. [Size = 12.0pt] Case Description: One of [size = 12.0pt] As the reputation of the restaurant chain's most services, sea fishing is Air Jordan Outlet an early test water O2O marketing service restaurant chain enterprises, with the micro-blog, review site word of mouth and other Internet platforms, sea fishing quickly focus from a large number of loyal fans. Strengthen customer relationship management has been the pursuit of sea fishing, especially the mobile Internet era, new techniques emerging, in terms of how to choose the operators to better manage the way they need to think about. First, creative activities attracted attention sea fishing pot you a micro letter, you will receive a message about fishing stores can send pictures and other bits zone free production site in the seabed Mito photo printing, is not an instant attraction there? Secondly, self-service-wide, can be achieved through micro-channel reservations, meals on wheels and even go the mall to buy the primer, you want to take away the simple input shipping information, you sit and other food to his mouth now! Of course, the design patterns are also looking at the dishes there drooling desire, and finally add the line with the quality of service, while enjoying the 'micro-channel price', how can you not attractive? It is reported that sea fishing by micro-letter day scheduled up to one million products. [Size = 12.0pt] [size = 12.0pt] [size = 12.0pt] [size = 12.0pt] [size = 12.0pt] 4 [size = 12.0pt], phone: Huawei Glory 3X - 30 million micro-channel buying [size = 12.0pt] Case Highlights: [size = 12.0pt] micro-channel Kobe Bryant reservation, drainage activities Nike Air Jordan 11 Women bring fans attention, enabling subsequent precision marketing case description: Huawei made an appointment through the micro-channel activity glory 3X also called micro-channel marketing Classic Case. First, before the event Huawei by micro-channel content delivery and microblogging publicity preheating, and joint easy fast a lot of exposure to event information; pre-event, Huawei glory, Huawei Mall, pollen club official microblogging have extensive exposure to the event with graphically illustrates the specific operational procedures, but also try to make a fast and easy selection of goods in the micro-channel classic case, when the micro-channel is thinking about how to allow more users to bind bank card, so a beat three and reach cooperation The activities of a wide range of continuous exposure, fans prepare to open around the corner to grab; secondly, [size = 12.0pt] Scheduler added prize drive that Huawei glory subscriber concerned public can participate in the raffle after account opening appointment When paying with micro channel 1 cent to complete the reservation; and finally, flexible and convenient payment, after successfully entered the original reservation page appointments can be purchased, payment method also supports micro-channel payment and cash on delivery. The event also achieved good results, the total reservation amount glory 3X reached 300,000. [Size = 12.0pt] [size = 12.0pt] [size = 12.0pt] [size = 12.0pt] 5 [size = 12.0pt], Cinema: Wanda Cinema - micro-channel channel daily ticket 8000 [size = 12.0 pt] Case Highlights: [size = 12.0pt] quick purchase, to achieve multi-functional self-service [size = 12.0pt] Case Description: [size = 12.0pt] as a traditional cinema industry, Wanda theater practice is worth learning to learn . First thing to say is Wanda Cinema micro-channel development system; Wanda cinema's most noteworthy is its convenient ticketing service, attention to Wanda Cinema micro-channel public number, you can simply implement online booking, online seat selection, query blockbuster , to be released movies and other information, evaluation sharing, make a reservation to stay at home. Imagine that you and a girlfriend for dinner in nearby suddenly see the movie, and immediately took the phone to set a good ticket, or you want a seat, eating things calmly wore on, do not line up, do not worry about not vote do not worry about bad seat in the theater micro-channel will occasionally do some activities for members, enhance viscosity fans. Although the experience on the development of its micro-channel APP itself is not easy to use, but as a member of management, event marketing and online booking simply choose have basically enough. Secondly, for the promotion of two-dimensional code, Wanda cinema also has its own set of practices, one is printed on the ticket coupon on the two-dimensional code, so that all movies can be a random sweep of their two-dimensional code, with its powerful service system, can be a good catch fans. Meanwhile, Wanda will be a number of activities in order to attract fans, for example, focus on micro-channel can be penny cinema (limited screenings), send Coke popcorn, for cinema is Nike SB Dunk Low concerned, there will be a lot of leisure space, it is better simply to bring back what Fans, this brings back very impressive results, it is Wanda Cinema micro-channel channel daily ticket than 8000. [Size = 12.0pt] [size = 12.0pt] [size = 12.0pt] [size = 12.0pt] [size = 12.0pt] 6 [size = 12.0pt], Book: classic picture books - husband and wife Nike Air Jordan 4 subscription number to open slightly store day into 30,000 [size = 12.0pt] Case Highlights: [size = 12.0pt] open micro missing store traffic segments diversion subscription number accumulated fans to the micro shop, this is a small but beautiful and innovative mobile providers mode. [Size = 12.0pt] Case Description: [size = 12.0pt] Today, slightly more than a group of friends believe sellers who can sell more, sell less; money is not much, less big money . Electricity supplier circle of friends is very obvious disadvantages: 1, traffic is limited; 2, the conversion rate can not be sustained, can not always count on a few familiar faces. [Size = 12.0pt] [size = 12.0pt] today recommended a representative reference case, we want to sellers in the micro channel circle of friends who have some help, this is a classic picture book Lebron James called vertical subdivision subscription number, bloggers publish picture books, micro-channel content to attract fans parental attention, through a year of development has accumulated thirty thousand Nike Lebron 11 Low fans how high viscosity, with precise fans have a precise flow rate. The next problem is the conversion rate, and the bloggers applied micro-channel authentication and micro stores, opened a micro channel menu, the micro-shop in a visible custom menu above the commodity Recommend page made with mostly Taobao baby depicts that have marketing power, there is support subscription number graphic messages are detailed micro-store merchandise presentation pages, engage in a practice buy promotional discounts, there are tens of thousands of pink wire based volume, a promotion can easily bring hundreds of orders, the main share of classic picture books picture books and parent-child education, and push content are strictly screened, most parents have been able to resonate, and people feel at home, with 'Ha Dad', 'Ha Ma' 'personified the image of the micro-channel, a bit Nike KD 7 Womens like a parent to the child diligently teachings feeling, through fun educational books, culture and other graphics to push content recommendation, Watch for parents to educate their children think and caring for their children, a small micro shop, a small husband and wife operation, according to the owner said, the first time in the micro Upload a store sells for $ 155 picture books, graphic morning made public the message number, telling subscribers can customize the menu to micro buy this book shop, day sales reached 33,152.5 yuan. So long as the intention to do, but also can achieve good effect! [Size = 12.0pt] Cheap Nike Free Outlet concluded classic picture books to do a few details about the micro-channel electricity supplier point: [size = 12.0pt] (1) the development of new content by subscribing number of fans; [size = 12.0pt] (2) subscription number to Share content-based recommendation commodity supplemented; [size = 12.0pt] (3) stuck to old fans by subscription number content; [size Nike Hyperchaos Shoes 2013 = 12.0pt] (4) by subscription number Photo release micro-store merchandising; [size = 12.0pt] (5) through custom menus, graphic recommendation, marketing type page combination improve sales conversion rates. [Size = 12.0pt] [size = 12.0pt] [size = 12.0pt] [size = 12.0pt] [size = 12.0pt] [size = 12.0pt] 7 [size = 12.0pt], KTV: Bao Le Di discount KTV-- high viscosity formula allows 150,000 fans unable to stop Case Highlights: seamless blend of online and offline, to maintain exclusive brand members, members of management to achieve good case description: For online shopping of people, thought to KTV to sing, I think buy , but there are to establish their own membership management system and viscous through micro letter, and today we want to say is Bronte music KTV. First, the service is king; Bao Le Di micro-channel public channels blend the 'Music Library', 'book', 'membership card' and other functions, the user can go through the micro-channel inspection song list, hot song Nike Air Max list, the creation of my songs alone, but also After booking capabilities, access to rooms information, check the latest events and reservations, Bronte music song membership card to achieve a nationwide inquiry, online booking, electronic membership card function, Bronte music precise micro-channel can store a query in a cities status of a box, after a seamless blend of online and offline, either store the query, song database queries, booking rooms, entertainment costs, the maximum limit of three-dimensional network of online and Nike Air Max Lebron 10 Low offline satisfaction users. Secondly, the use of micro-life membership card. Members of each Bao Le Di micro-channel public channels, but also enjoy a treasure Melody 'micro-life membership card' to the waiter to show when you use this card can enjoy the benefits package as well as 'open card gift', book a discount, and often Free delivery sing activities, coupled with good service, we can continue to maintain a good member, so that 150,000 members to stop. [Size = 12.0pt]