[Case] boutique inn 'Blossom Hill' How Deus Ex in Lijiang?in Lijiang inn over whether to open a B \u0026 B is a good business opportunity? Blossom Hill is a boutique inn by the Shanghai investment company investing in Lijiang, which is positioned as an exclusive private inn. So far, they have been in Lijiang opened seven stores, and gradually to the Beam River, Shangri-La, and even the expansion of Zhouzhuang Suzhou. In mid-2012, they also won the Invensys capital of about 30 million yuan of investment. How did they get capital favor in the hotel this competitive industry? Project aimed at positioning the fattest market in the whole of China where the largest concentration of young artists Lijiang, what do most money? The answer is likely to open a bar or tavern. Young artists often go to Lijiang will gradually start to sprout in Lijiang inn boss's wishes. Rather 'Fan Art' of Zhang Bei is no exception. 2007 British study tour after returning to Lijiang Resort, was living in a couple of ordinary inn opened, buy food to cook every day living, relaxing day reading tea, 'at that time feel particularly comfortable, but the conditions are relatively simple inn 'After that, feel that way, three years later, Blossom Hill first shop,' If we can get the body comfortable enjoyment even more perfect Neverland 'in the ancient Nike KD V Elite Low city of Lijiang Square Street opened. No doubt, in Lijiang, the hotel industry has been full of opportunities. Data from Lijiang City Bureau of Statistics show that in the past year, the number of tourist reception Lijiang has exceeded 20 million people. More important point is that around 2010, the average length of stay was 1.4 nights in Lijiang traveler, Nike Air Jordan 29 and the current is 2.7 nights. Before Zhang Bei decided to Blossom Hill, Lijiang local hotel, either locals or wealthy outsiders to open the inn, either economy hotel chain, or that star hotel. Want to feel comfortable inn feel relaxed, comfortable Nike Air Max and want to have a star hotel, let Zhang Nike Air Jordan 4 Bei ultimately chose to Blossom Hill. She grabbed her pain points of this group, we want to have enough personality and cultural experience, want to have enough comfort. Blossom Hill in Lijiang average house price is 600 yuan / room. Location is beautiful Blossom Hill Inn Nike Kobe 9 EM humanities. Blossom Hill's first store, 'Neverland,' the yard, originally composed by the seven others, is focused on the protection of residential Lijiang. After getting this yard, Zhang Bei and her team will feature all the original ancient courtyard reservations, repairing the old old, intact ancient Naxi wealthy family courtyard style architecture. Cost control, the chain does not replicate after 'Neverland' shop, they have opened the 'weaving people', 'Yue pool', 'Hidden Spring' and other stores, each store is the transformation from the old one by a local. Different from other hotel chains, Blossom Hill will own model called boutique chain, in a nutshell is the chain does not replicate. In addition to each store and its name has a different style, Blossom Hill Boutique also that in order to serve the real experience of pleasure, Blossom Air Jordan Outlet Hill of each store has a different package. 'Blossom Hill is not a chain in the true sense, we are not copying chain,' Blossom Hill marketing director Xie Junming frankly. In fact, this use Blossom Hill repair the old one, and a single store design very high cost of inputs, and hotel chains in the ordinary sense contrast, Blossom Hill almost every yard of about 1000 square meters, and the number of rooms substantially control in about 15-20 between. As a result, the proceeds can be used to create 'product' Reebok CL Chi Kaze is greatly reduced. To solve the problem Nike Kobe VIII of cost control, Blossom Hill with a cluster development. Zhang Bei's plan in the future Blossom Hill will form a large group of Lijiang, and other southern groups. At present large group in Lijiang has opened eight yard, Beam River and La were also opened a. Meanwhile, according to Xie Junming revealed in Tengchong and the lake are also Nike Lebron 11 Kid talking about the property. Even though each has a different style, but Blossom Hill will tour some of the functions of each room in the yard marketing, purchasing, engineering, human resources, finance and other spin-off from the unity of each branch stores to support, and each a courtyard equipped with only the manager and the necessary reception staff, even in the Lijiang area can be shared throughout the room service staff. It is understood that this adjustment down, according to the yard of varying sizes, each with 6-9 yard generally management personnel, the number of personnel in each yard of standard greatly reduce personnel costs have been effectively reduced. In Womens Nike Lunar Hyperdunk Low Zhang Bei opinion, each yard is not a single operation, but as star of the hotel's floor. In addition to effectively control costs, Blossom Hill also choose to stay through the development of other formats in addition to Nike Air Jordan 4 increase profits, such as the restaurant, such as 'Neverland' hospital next to 'a lot of bread Mania.' Ceiling: Talent and Transformation inn but it is worth noting that although between Hanado use cluster development to effectively cut costs, but the management group of the ancient city of Lijiang radius only 3.8 square kilometers, Lebron James but once the future plus Lugu Lake and Shangri-La groups, such as cost control whether there would need to consider the significance. In addition, through the development of the number of stores in the group to achieve cost reductions, expansion of the Blossom Hill area of the same challenges. In fact, people have become Blossom Hill development is a major 'ceiling.' Blossom Hill is one of the manager admitted that 'Blossom Hill is currently the biggest difficulty JORDAN lies in talent.' Lijiang and many local inn is different, they just need to find some young girl can be from the local. Blossom Hill but do campus recruitment, they are more inclined trained students, and recognition and liked their philosophy and work environment. More importantly, these students find the quality is generally higher than the Nike Lebron 10.8 local girl. Blossom Hill in multiple yards, each yard the store manager is the soul, according to the manager of each store are also the characteristics and preferences to hire. He also needs to lead the team following in the courtyard and really communicate and interact with guests to create a unique hospitality. This determines every staff member of Blossom Hill should have a higher quality. In order to cultivate talent, Blossom Hill also opposite 'Neverland' get a teaching base hospital, teaching expertise and friends style hospitality concept. But in the end, this kind of training is just inadequate. In addition to the talent of this bottleneck, the ongoing transformation and upgrading of Lijiang Inn is also becoming a potential threat to Blossom Hill. After a few years of low-cost competition, the Lijiang innkeeper began pondering the transformation boutique inn is their most transition direction. After all, the high price boutique inn can bring higher profits. In the current new or newly rehabilitated Lijiang inn, they are beginning to pay attention to the local culture of retention and reconstruction. On comfort, the boss also began to learn to use a number of five-star hotel brand products to enhance the comfort of the inn, such as the bathroom, a toilet TOTO thousands of dollars, as well as an effort to protect the privacy of the guests. Such as Lijiang, a Cheap Nike Free Outlet relatively well-known inn tile blue, originally a late price of 100 yuan / room, but its newly opened stores Italy House, has been in full accordance with the boutique inn model in the building, the price of a night's also changed to 480 yuan since this pricing and Blossom Hill almost exactly the same. Undoubtedly, these Transition Blossom Hill Inn will become the next largest competitor, and their rise, or will weaken Blossom Hill features the most attention. Source: Yunnan Information News