More expensive sporting goods and a rapid expansion of own business in the emerging markets air jordan 1 retro for sale
have driven the profit in the first quarter during sports group Adidas. The gross margin, which is the exclusion of the profitability, reached a new record which caused the stock market for jubilation. Adidas shares on Friday were the most in demand papers in Dax.
In addition, Adidas CEO Herbert Hainer had good news for the ailing daughter Reebok luggage. Later than the third quarter, Fitness Brand is said to have increasing sales, he said, upon presentation of the financial statements for the first three months. Profitable Reebok had become in the first quarter. Operating profit climbed in the first three months of the Group increased by 8.1 percent to 442 million euros. The surplus increased the Nikeund Puma competitor by 6.5 percent to 308 million euros. DZ Bank said in a first estimate of excellent numbers.
The stock rose by more than 6 percent and climbed to a new record high. The traditionally weakest quarter was over, that was also an analyst Andreas Riemann by Commerzbank. As the year progressed, the result is likely to gain momentum. In addition, in the second half would begin the first deliveries of new products for the Football World cheap air jordan 6 retro
Cup 2014 in Brazil.
Gross margin reached new RekordwertIm first quarter of 2013, our Group has solid business results achieved, said CEO Hainer. Gross margin was the highest that have ever reached in a quarter of Adidas. For the second time in the history of the company they lie at about 50 percent. Setbacks Adidas suffered in sales, which fell by 1.9 percent to 3.75 billion euros. Last year, Adidas had benefited from the European Football Championships and the Olympics.
Also Reebok again proved a stumbling block. The daughter brought the weakening with 378 million euros a good 16 percent less sales than in the previous year. The first quarter, however, is the last in which Reebok has a difficult year on year due to the loss of the license supplier for the National Football League (NFL) as well as in India detected irregularities. Also, new products should boost revenues. Recently there is for example a smartphone app, with which you can compose your fitness workout. After the school holidays then to arrive in stores in new Reebok shoes.
New Products Also for the other brands is the pipeline well-filled, stressed Hainer. The first Adidas products for the World Cup in Brazil brings Adidas out in the third quarter. In December, then comes the official match ball and it goes very fast on until the summer of 2014, he recounted. 2013, Group sales grow as currency-neutral basis in the mid-single digits and the rising surplus to 890-920 million euros.
The Adidas Group is Hainer of the tax scandal involving the president of FC Bayern Munich, Uli Hoeness, untouched. As regards the rules of good corporate governance, Adidas is absolutely clean, he said. Hainer is on the board of Bavaria. The Group is also involved in the football club. The Munich public prosecutor's currently on suspicion of tax evasion against Hoeness.