China's Xiaomi tests selling phones in stores to pep up India sales
The online strategy cuts down on marketing and Karl Mecklenburg Jersey distribution costs, allowing Xiaomi to sell feature rich phones at low prices.
But last week, Bharti Airtel said it would sell Redmi Note 4G handsets in six cities through 133 stores of India's biggest fourth generation (4G) mobile network provider. In store handset prices in India are comparable to online models because neither are sold with network chips or subsidised through pricing plans.
"If this works out fine, we'll expand the partnership to other cities and other devices," Manu Jain, head of Xiaomi in India, told Reuters in a telephone interview on Karl Mecklenburg Broncos Jersey Wednesday, adding that it was too early to form any concrete plans yet.
But "offline" channels are important for prospective customers to see and feel the phones on offer. In China, about 30 percent of Xiaomi's sales come from "offline" channels and the company is aiming for a similar split in India, Jain said.
Xiaomi's store push comes as the maker plans new model launches, including its Authentic Demaryius Thomas Jersey pricer Mi4 by the end of this month or early next, Jain said without elaborating. Standing out from the crowd could necessitate a more tangible presence in a range of locations.
Rival Google launched its Android One range of affordable smartphones last year on e commerce sites in India, and has since extended to in store sales.
"If Xiaomi has to reach Authentic Karl Mecklenburg Jersey out to rural areas and smaller cities Womens Demaryius Thomas Jersey (which have lower online populations), they have to have tie ups Demaryius Thomas Jersey with brick and mortar stores," said Neil Shah, a Mumbai based research director for devices at Counterpoint Research. Thomson Reuters journalists are subject to an Editorial Handbook which requires fair presentation and disclosure of relevant interests.