Eating salty snack sweet: Air Jordan 3 Retro the local popular shop online attack[Note] i world network operators have gene mashups, \u0026 rdquo; eating salty snack sweet \u0026 lsquo; \u0026 rsquo; both traditional model under the baking industry front shop in the production chain, but also non-traditional highly personalized marketing features and are expanding into online territory. As a popular local bakery, \u0026 ldquo; eating salty snack sweet \u0026 rdquo; open Taobao was supposed to best meet the needs of the fans, but it soon beyond their imagination. Text / world network operators forte in July 2013, Shanghai Changle Road store a salt roast began trial operation, is not spacious space, diners have been fully seated, and the door is lined up so that the surrounding residents are understand the long queue. This Air Jordan Women name is \u0026 ldquo; Miss Zhao allelic \u0026 rdquo; salt roast shop, starting from the name it is in and around the marketplace store out of tune. Unsuspecting passers-by always talking about this quite interesting names and ranks of Air Jordan 1 diners has a look of joy and excitement look. And trial operation crowded scene complement each other is the store of the same name popular microblogging burst table. Miss Zhao starting from the name, what you want can be found on the microblogging corresponding bloggers, she is one of the important figures overwhelmed by interviews \u0026 mdash; \u0026 mdash; Zhaoruo Hong. As a former SMG host, 赵若虹 have high visibility in Shanghai native, in front of the camera after removing the ring, she finished the two master's degrees, respectively, from New York University and Yale University in the United States, then returned to the publishing industry from the beginning, after Go to the US website, the formal completion of the business woman from the host to the Evolution. Local visibility + Classy + write scripts, make Zhaoruo Hong microblogging \u0026 mdash; \u0026 mdash; \u0026 ldquo; Miss Zhao insomnia in \u0026 rdquo; has maintained a high degree of attention and fans activity. By microblogging piece, a gourmet food goods + Daren image contrast. And she and her husband \u0026 mdash; \u0026 mdash; Shanghai famous suspense writer that is more interaction between the two sides is the focus of the fans to be involved in the daily mail, and reviews. When Shanghai came that much for his wife out of an exclusive position does not need to wait in line for salt roast shop, the consumer version of the Shanghai love story instantly ignited the enthusiasm of all the fans, almost without any marketing background, spread between fans alone would have made salt grilled store trial operation can not load, only sub-period day. Immediately after the interview, dessert \u0026 mdash; \u0026 mdash; \u0026 ldquo; eating salty snack sweet \u0026 rdquo; the story is from the top of a salt roast shop to begin with. Shanghai socialite sisters shop table salt from the popularity explosion in front of the queue as grilled store ranks, Zhaoruo Hong wife smelled another important business opportunities: You can open a shop in another neighborhood, the ranks of the crowd drainage in the past. The idea may seem a little joke soon have the right place. Separated by a salt roasted shop store valves urgent need sublet, they act decisively, drive under this store, and locked in the main range 赵若虹 favorite dessert of cake, partners are their friends \u0026 mdash; \u0026 mdash; Cao Jun Yong, a cake dessert usually like to study and good reputation in the circle of young housewife. As the largest shareholder of the actual store, 赵若虹 behind the scenes in charge of planning, marketing, Cao Yong Jun is responsible for product development, the latter also invited the third partner to be responsible for sales. In this way, an origin \u0026 ldquo; motley crew \u0026 rdquo; peculiar dessert officially began last October trial operation. Because there sister store \u0026 mdash; \u0026 mdash; \u0026 ldquo; Miss Zhao allelic \u0026 rdquo; drainage, \u0026 ldquo; eating salty snack sweet \u0026 rdquo; not the lack of tourists. This makes it more than any other niche bakery more advantageous conditions. Nike Shoes However, a few steps away in Shanghai will be able to see this dessert, bakery place, not only \u0026 ldquo; Ruby \u0026 rdquo;, \u0026 ldquo; milk shed \u0026 rdquo; such old bakery, but also the birth of \u0026 ldquo; \u0026 rdquo ;, Caijia \u0026 ldquo; should Shibata \u0026 rdquo; this kind of brand new generation, disk small \u0026 ldquo; eating salty snack sweet \u0026 rdquo; skill you want to stand out and become a commercial sample can long exist, requires more than just preliminary drainage. Bakery seemingly just for fun, but in reality it is exhausting. Start copywriting perspective, aside \u0026 ldquo; eating salty snack sweet \u0026 rdquo; this is quite a different type of name is not to say, only strange name for this cake shop a variety of products to get started: great Xiaoqing, Pisces Virgo, Miss Zhao cheated cake \u0026 hellip; \u0026 hellip; one distinctive, it is worth pondering the name come from Zhaoruo Hong hand. The store has been selling the most product madness \u0026 mdash; \u0026 mdash; \u0026 ldquo; cheated Miss Zhao cake \u0026 rdquo ;, its version of the story can ever multi pursue Zhaoruo Hong microblogging find clues. These seemingly random series of small hidden story behind the name, like charades as effectively hit both sides of fans psychology. They store product tasting also spoke about the cake story Air Jordan 18 behind idols, as if he were also involved. Looking for a fixed number of standardized tests and dessert different suppliers, \u0026 ldquo; eating salty snack sweet \u0026 rdquo; from the outset wanted to do a unique cake shop, so it is named or product development, they have sought to do to only this one. Uphold this goal, it must have its own back-end headquarters. In the factory side, Cao Jun Yong hired six desserts division. In the early time with less manpower, Cao Yong Jun rhythm of new product development has been controlled more cautious. On the one hand, you want to ingenuity to design new cake itself is time-consuming; on the other hand, research and familiarity with the process and make it stable not easy. Cao Yong Jun, a reference to the store called \u0026 ldquo; Pisces \u0026 rdquo; the cake, this cake itself creative period is not long, but until it reaches the perfect state and shelves, but it took several months before and after the time. Handmade food companies will exist standardization issues. \u0026 Ldquo; only Pisces Biaohua complex, to be able to do it for everyone, and I do it, like, it takes a long time team run-in. Nike Basketball \u0026 Rdquo; Cao Jun Yong mentioned it, but for now, only to meet the basic unity through constant exercise and running. \u0026 Ldquo; on the other hand, as this category of Pisces, cakes baked billet difficulty is particularly high. \u0026 Air Jordan Women Rdquo; Cao Jun Yong told reporters, Pisces characteristics besides the above milk materials used sophisticated, unique fancy outside, cake billet is \u0026 ldquo; eating salty snack sweet \u0026 rdquo; another sign \u0026 mdash; \u0026 mdash; outside Songnae remain soft and golden color, can do these three points is considered excellent cake. This aspect of the test craft desserts division, on the other hand also need to fit the machine. In early development, it is often located in the middle of the oven cake can reach Cao Jun Yong heart expectations, but the front row is enough heat, the back and because the temperature is too high and cause a little coke. To this end, she had to repeatedly study and explore the different types of oven heating \u0026 ldquo; \u0026 rdquo ;. temperament This is just the technical aspects of the research and development stage. More demanding and often does not expressly provide that the definition of delicious diners. In \u0026 ldquo; eating salty snack sweet \u0026 rdquo; there is a provision Sweet Basil: only Zhaoruo Hong think delicious can shelves. Although sometimes elusive, but to a large extent it was helping \u0026 ldquo; eating salty snack sweet \u0026 rdquo; captured consumers shop, fans hearts. From October 2013 to the present trial operation, salt roasted shop for \u0026 ldquo; eating salty snack sweet \u0026 rdquo; drainage effect has been gradually fading. Based on the cake and diners recognized and accumulated more and more big cake shop in the morning is often sold out, leaving only a small dessert, Cao Yong Jun in the production side may not increase manpower, from the original four people added to Now 6 people. Despite the increase manpower productivity has improved, but limited area, \u0026 ldquo; eating salty snack sweet \u0026 rdquo; still can not cover to areas outside of Shanghai, and even many local diners can not grab a product that day. In this opportunity, Cao Yong Jun start and 赵若虹 plans to open a shop online. Getting into the track opened Taobao intention is merely want to satisfy the needs of fans. But they soon discovered that things are not easy as you think. Open a Taobao shop away from the program is not complicated, Cao Yong Jun will soon have completed the registration, decoration such as a public thing. But then the development, but beyond everyone's imagination. The first is manpower, twice a week on the new test is not only product development, production, delivery and sale as well as the back-end. When the initial shortage of Cao Jun Yong had to complete page production at midnight, and then the next day went to factories and workers together package delivery. Limited to the fragile nature of biscuit products, packaged to be very careful, so to some extent, affected the speed. But after delivery, it must also correspond to fill a single number, although late already have the tools can replace the manual, but the Novice, the error rate is still high, she had to use SMS, Want to come and customer communication. Because everywhere at once, Cao Jun Yong found himself an assistant to the delivery time, the assistant must be present, and orders on hand will be classified put away one by one, and then packed by the workers, to ensure distribution packaged links controllable, reduced the error rate. Next is to choose the category. Because the online shop involves distribution, a large cream cake under current conditions is the distribution problem can not be resolved, therefore, this makes Cao Yong Jun proud of the category had to give up. Finally, she chose the distribution of small difficulty, it can be mass produced handmade biscuits. Taobao search keywords \u0026 ldquo; handmade cookies \u0026 rdquo; can be found in these products has nearly 33,000. This is almost \u0026 ldquo; eating salty snack sweet \u0026 rdquo; consistent case line store encountered. Under successful elements copied line shop, Cao Yong Jun, the key product development is also locked in a match with seasonal fresh ingredients + theme. For example, in the season of cherry blossoms, she developed a cherry cookies, biscuits And there was a middle round cherry blossoms in full bloom, shape is very eye-catching. Online product naming, Zhaoruo Hong is still dominant, a green matcha meringue she named \u0026 ldquo; from the stars you \u0026 rdquo ;. That time, the TV series 'from the stars you' have not yet started hot, and as Korean control, 赵若虹 already become drama powder, she raised in particular in the product description \u0026 ldquo; the drama control boss special \u0026 rdquo ;. Protein, sugar and other mass shelves real time, are catching up with the drama popular stalls, brings a lot of exposure to the shop, the store meringue become one of the best-selling products. Online store opened less than six months, has turned 5 diamond shop. With the rapid expansion of sales, and Cao Jun Yong has a unified sense: they are not familiar with online rules may need to be planning and thinking. Fixed on the new weekly, two hours on a looted. \u0026 Ldquo; not the deliberate starvation of marketing, but it can not keep up production, each link must be straightened out, because they do not know the amount of digestion in the end is how much consumers, so the initial amount is set too more cautious. \u0026 Rdquo; Cao Jun Yong told reporters, most recently on the new, each product has grown from the original 300 to the 500. Lifting capacity means is still the traditional thinking of baking desserts division had to face the test of the Internet's fast-paced, improve work efficiency. To this end, Cao Jun Yong opened a practice is not in the baking industry compensation approach: basic salary + commission yield. In traditional baking industry, desserts division of wages fixed salary system. And \u0026 ldquo; eating salty snack sweet \u0026 rdquo; already across online and offline, both from conventional cake orders offline, there are suddenly soared from online orders. The traditional salary system obviously can not stimulate the enthusiasm of the desserts division. So she chose a similar Taobao shop online customer service system will adopt the compensation structure \u0026 mdash; \u0026 mdash; base salary + commission. Now, \u0026 ldquo; eating salty snack sweet \u0026 rdquo; also have their own full-time Taobao customer service, staffing basically complete. The rapid increase in the production capacity of the process, Cao Jun Yonghe Zhao Ruohong are exploring the most proud of ace category \u0026 mdash; \u0026 mdash; cake sales model is copied to the line. (This article first appeared in the i world network operators, all reproduced, please indicate the author and source) Recommended reading \u0026 ldquo; Dessert venture in Shanghai to help \u0026 rdquo; topics include the following article, 'Shanghai dessert business to help' 'Downstairs 100: Dessert Innovation Works '' Sweet School: transformation baking industry '