List Cleaning Advice
Best Practices to Improve your Email Deliverability Rate
In today's modern world, email is the most efficient way to communicate. This is because it is personal and convenient, making it better than other forms of communication. Unfortunately, this convenience has a drawback - people often choose to ignore emails that they perceive as spam. In order to get your email deliverability rate up, consider these best practices when writing your emails.
What is Email Deliverability?
Email deliverability is the percentage of email messages that are successfully delivered to the intended recipients.
Many factors can affect email deliverability, including:
- The content of an email message
- The configuration of the email server
- The spam filtering abilities of the email client or sender
The following are some best practices for improving email deliverability:
- Make sure your email message is properly formatted and error-free. Incorrectly formatted emails can cause messages to be rejected by email servers or recipients’ email clients.
- Make sure to use Email List Cleaners. They will remove invalid email addresses from the email list. Here's an list.
- Use a valid domain name and valid mail server. If your domain name is not registered with a mail server, you will not be able to send emails through the mail server. Make sure you are using a supported mail server.
- Use intermediate SMTP servers when sending large messages. When sending messages larger than 10MB, use an intermediate SMTP server rather than your primary SMTP server. This will help reduce the amount of time it takes to send large emails.
- Use anti-spam filters on your email server and client devices. Spammers use many techniques to bypass anti-spam filters, including using forged addresses and sending unsolicited
Why do you need to improve your email deliverability rate?
According to the Akamai State of the Internet report, email deliverability is one of the key factors that impacts a website’s overall Traffic Score. In fact, an email deliverability rate lower than 50 percent can result in a loss of as much as 20 percent of a website’s traffic. Additionally, email-borne fraud and spam account for over 70 percent of all consumer complaints and cybercrime expenses.
There are a number of best practices you can implement to improve your email deliverability rate. Here are four tips:
1. Use Email Marketing Platforms That Are Certified for Your Industry. Many certification programs available will help you measure and improve the effectiveness of your email campaigns. Some common certification programs include SMTP Server Certification from the Open Standards Foundation (OSF), MailChimp Certified Professional, and SendGrid Certified Developer. Make sure you use a platform that has been certified for your industry and meets your specific needs.
2. Use Domain-Level Authentication on Your Email Server(s). One way to improve email delivery is to use domain-level authentication on your email server(s). This will help ensure that only authorized users can send messages
The email deliverability metrics that matter most
If your email campaign is not delivering, it's time to investigate why. The email deliverability metric that matters the most is the open rate, and there are a number of best practices you can implement to improve it.
1) Use a valid sender address.
2) Verify email addresses.
3) Check for spam traps.
4) Avoid using common spam words.
5) Use a tracking code.
A tool that will help you improve your email deliverability rate
ZeroBounce is a US-based renowned email verification service that is also one of the fastest-growing companies in the email verification industry (according to INC. 5000).
Their API integration can validate any email address to stop unwanted signup and have cleaned email lists. Even they provide a well-managed API dashboard to look over the daily and monthly reports. Their A.I. technology is beneficial to get the score of your email address that is identified as the catch-all but quite risky to send through A.I. scoring you get a proper idea of whether to send an email on each email address or not.
ZeroBounce pricing is much higher in contrast to other providers like MyEmailVerifier & Debounce. While the other two verifies 10k emails in less than $30, Z.B. is asking $60 for the same.
Worried about your data privacy? You don't need to be with ZeroBounce. They are Swiss EU-US privacy shield certified vendors. There are only 2-3 vendors who are having this certificate. Zero Bounce is a qualitative choice for the ones who look for extra information about the email validation results and informative analysis.