'Snobbery' director, investor Xu Zheng will be the next to be hot 'product manager' it? dark horse, she said: in 2014, the film industry has been a hot two \u0026 ldquo; \u0026 rdquo ;: a product manager is GJM, one is a white sheet. The so-called product managers actually need to cast aside entirely for the user experience services. March 30, Xu Zheng introduced new 'Port embarrassing.' Three years ago, he directed 'Thai embarrassing' was the highest grossing film in the history of Chinese cinema, harvest 1.267 billion at the box office, has not been broken. Three years later, he will be the next to be hot \u0026 ldquo; Product Manager \u0026 rdquo; it? For this proposition, we do not jump to conclusions, to see him in the \u0026 ldquo; Product Manager \u0026 rdquo; this way what was being done. Text | staff reporter Peng self-cultivation premier a film product manager Cathy is not weak in the head outside school. On the 'Port embarrassing' fixed gear conference March 30 in the afternoon, Xu Zheng to \u0026 ldquo; Xu Bruce \u0026 rdquo; attitude debut, this conference changed the usual \u0026 ldquo; Film Cast + Games + Fixed-gear ceremony / photo \u0026 rdquo; the normal mode, Xu Zheng imitate Steve Jobs, will be turned into a movie set profile conference \u0026 ldquo; Apple Conference \u0026 rdquo ;. Before the start of the background plate embarrassing that even Apple Logo directly follows, \u0026 ldquo; white Apple \u0026 rdquo; then it becomes a \u0026 ldquo; Jiong \u0026 rdquo; words. \u0026 Ldquo; Xu Bruce \u0026 rdquo; on stage, a simple jacket, jeans, wore a bald, flamboyant, not so much a motivational directed the box office, but rather that he was more like a shrewd businessman.
In addition to playing the poor mouth, said Duan create an atmosphere, he also cited a number of well-founded data, with illustrations PPT background, in the middle did not forget interspersed with a variety of video commercials. The \u0026 ldquo; Jobs \u0026 rdquo; do not seem geeks range of children, but Xu Booth or their characteristics do vividly. From the star of 'Crazy Stone' begins, or goes back to his earlier starred in the TV series 'brilliant spring pig', Xu Zheng \u0026 ldquo; Jiong \u0026 rdquo; comedy style imprinted in a step by step to deepen. Importantly, from \u0026 ldquo; Pig brother \u0026 rdquo; stupid embarrassing to 'Crazy Stone' in the crazy embarrassing, to 'Thai embarrassing' in the coerced a little treacherous embarrassing, he on the performance of comedy roles do more Multi-mining, as a director and investor, he has become more and more confident. \u0026 Ldquo; I am especially afraid of taking office chair, two days before the original scenery is fresh looking Han Wang come, since we look like, but he now has more red, get away. \u0026 Rdquo; Xu Zheng such ridicule, the final decision themselves HOLD audience. Tai Chi is \u0026 ldquo; Xu Bruce \u0026 rdquo; from 'Thai embarrassing' to 'Port embarrassing,' the title, it seems that intends to \u0026 ldquo; Jiong \u0026 rdquo; series continues in the end. Like GJM 'small time' series, in front of all three at the box office and attention to get a great response. This year, the 'small time 4' will continue on the file. In the face of 2015 Hollywood years, such as 'Star Wars 7', '007', 'Furious 7' are a series of the seventh, Xu Zheng expressed, \u0026 ldquo; I really hope held today \u0026 ldquo; Jiong \u0026 rdquo; 8 conference series given file. Speaking \u0026 ldquo; family \u0026 rdquo; or \u0026 ldquo; the sequel \u0026 rdquo; concept, along with discussions that come around \u0026 ldquo; the second better than the first department? \u0026 Rdquo; \u0026 ldquo; to go beyond previous box office record? \u0026 Rdquo; and cosplay costumes for sale so on. But this is not a media Q \u0026 A session of the conference, after the meeting did not arrange an interview anyone time.
But basically the problem may be mentioned in the media, Xu Booth have done to answer, although many problems just for a way \u0026 ldquo; \u0026 rdquo ;: such as tai chi is clearly set file conference ultimately has announced \u0026 ldquo ; at any time on the file \u0026 rdquo ;; obviously gives concrete box office prediction formula, but eventually put down a \u0026 ldquo; I'm sorry, I really do not know. \u0026 Rdquo; Xu Zheng is given based on 'Thai embarrassed' at the box office as a reference base, 'Port embarrassed' at the box office prediction formula, as shown: 1267000000 Thai embarrassing box office / average fare 50 = 25340000 viewing trips * 70 (viewers ? laugh count) = 1770000000 - (* 20 punctal) Translated: If the audience laugh 50 times the scene, removed by the box office number one behind each laugh can be calculated in addition to harvest 2500 thousands of box office.
If the 'Port embarrassing' laughter can often reach 70 times, then it should be 1,773,800,000 votes, but which also planing to get rid of this film covers 20 crying point \u0026 hellip; \u0026 hellip; it is, \u0026 ldquo; how should I calculate it? For a yet to see the contents, we do not know how to excite an audience, there is no way to calculate the box office. \u0026 Rdquo; Xu Zheng always 'Thai embarrassing' already finished three years later, and now met someone let him predict a movie's box office, he is generally not easily open to answer, because such a statement is not scientific. \u0026 Ldquo; we have to do a systematic analysis of the "shinigami cosplay " data in order to draw final conclusions. And inside these three years, the Chinese film market has undergone many changes. \u0026 Rdquo; good at actuarial investors in 2013, 'Thai embarrassed' at the box office gains across the board, then accept the 'Nanfang Dushi Bao' interview, Xu Zheng had said that he is like a man stepped on a landmine, in fact, already mines Buried in there, but stepped on his own, the results explode ('Thai embarrassing' of 1.267 billion at the box office record has not been broken). He also rational analysis of a number of conditions at the time the box office figures behind the need: a certain viewing trips; enough number of screens and cinema; the upside during the film, to ensure complete then repeated viewing; we accept themes level; the overall promotion, marketing and communication; and so on a reasonable schedule. Focus here, he said: \u0026 ldquo; I just provided (product), detonated such a phenomenon. I do not want to say it is a miracle, because I think soon there will be 1.5 billion or 2 billion movie appears. \u0026 Rdquo; the fact is that three years had passed 1.5 billion Kaner no one cross over. Xu Zheng could not help but laugh at himself, as 'Port embarrassing' to do a math problem for entertainment: the creation of a 719 million at the box office a female director + a created 1.267 billion at the box office of the male directors, which are not equal to the 'Hong Kong embarrassing' security at the end box office? 2 billion? If you follow 徐峥谦 false statement, he was on the 'Thai embarrassing' success played only provide \u0026 ldquo; product \u0026 rdquo; action, to the 'Hong Kong embarrassing' He obviously \u0026 ldquo; calculating \u0026 rdquo; much. First, analysis \u0026 ldquo; product \u0026 rdquo; which market advantages and disadvantages. Cf. rhythm almost entire conference he had referred the project evaluation category, rational analysis of the strengths and weaknesses, including the status of the larger environment. The conference cited the past three years the number of screens, theaters, viewing frequency, etc, series of comparative data, and very focused extracted several important instructions: 1, whether the number of screens, the number of theaters, with audiences etc. Indicators on the rise, making the box office in recent years to maintain 30% growth rate; 2, Hollywood is still a large suction gold box office. Hollywood because quota market reached 34, the number of imported films has reached 67, which got 67 points film 13 billion at the box office, and domestic films at the box office is 45 to 54 ratio. Imported films in the base is relatively small, the number at the box office with the country is almost evenly divided. Chinese film schedule a variety of five yards eight Chinese New Year stall stall door, the Dragon Boat Festival stalls, stalls and other Tanabata festival, but the 'Port embarrassing' seems to face is a non-holiday period of \u0026 ldquo; schedule \u0026 rdquo; (small series YY: also Pick schedule may be spoiled for choice). Second, do what you are good at \u0026 ldquo; Jiong \u0026 rdquo; series of creative content.
This time more 'Thai embarrassing' a little more thoughtfully, the effect of three areas: the main types of Carnival, hoping to bring to the audience the joy, laughter, bringing positive energy; the audience can leave memories in the minds of the audience; there Good word of mouth. Third, the promotion and marketing front. 'Port of embarrassing,' the film about the type, subject, and even the selection of the heroine has videos, will be with the progress of its advance. Promotional materials include: trailer 13, special edition of 10, 100 stills, posters 5 series 60, floor 38 games roadshows, conferences and other nine games. (These data should have been used in similar titled \u0026 ldquo; 'Port embarrassing' xx million at the box office behind marketing routine \u0026 rdquo;. In the article) \u0026 ldquo; snobbery \u0026 rdquo; director of merchant smell \u0026 ldquo; Zhao Wei, although we have no way to give her Age, but she is from the film has been 20 years, but she played the drama is not much, only 14 had been popular to this extent, the film 29, plus a total box office reached 3.5 billion together, nominated 65 times, winning 34; hottest 'My Fair Princess' Replay year the highest number reached 13 times; in addition, she is currently based at the box office up to create a monolithic female director. \u0026 Rdquo; this \u0026 ldquo; snobbery \u0026 rdquo; algorithm \u0026 hellip; \u0026 hellip; really good naked ah! But he had not the first back to doing such a thing. Words, when Xu Booth also just evolved to \u0026 ldquo; Pig brother \u0026 rdquo; when he was on this \u0026 ldquo; standings large branches \u0026 rdquo; routine stride, \u0026 ldquo; self investment \u0026 rdquo; the ability to have appeared in the past, pick Role vision is quite sharp. There is an article in the related description, it is said that in the filming of 'bright spring pig', since the investment is not optimistic, the crew embarrassment to the director of external speaker:: In an article entitled " 'Achievements film Dream \u0026 ldquo;; Xu Zheng \u0026 rdquo snob' \u0026 ldquo; who to pull to invest, who lead role. \u0026 Rdquo; Xu Zhenggang nice script, and \u0026 ldquo; mentally \u0026 rdquo; Pig corner was very good, so they took themselves before play all their savings drama to find the director, the book down on a table, \u0026 ldquo; I want to play Pig, This is all my savings, enough \u0026 rdquo; His logic is:? \u0026 ldquo; small investment this drama, even dismal ratings, to recover the cost of pressure is not great \u0026 rdquo ;. As a result, the ratings are very good, Xu Zheng not only won more than the paycheck more than doubled dividends, \u0026 ldquo; Pig \u0026 rdquo; this role has become a classic comedy for his role in shaping the work. Followed by 'Liweidangguan', 'Crazy Stone', Xu Zheng were individual investors to participate.
Then Ning Hao was a \u0026 ldquo; poor \u0026 rdquo; director, Xu Zheng own money just for the sake of a guest role, results \u0026 ldquo; von \u0026 rdquo; this role will bring to the ranks of the domestic first-line comedy movie actor. In addition to the unique personal investment skills in the film, the article also mentioned that Zheng Xu speculation, stocks, futures speculation, collecting antiques and investment in forestry and other parties to benefit from superb, he has long been a low-key \u0026 ldquo; billion Regal \u0026 rdquo; . This called \u0026 ldquo; fixed gear \u0026 rdquo; the film conference ultimately had nothing to settle down, eventually to predict at the box office, it made Enlight chairman Wang Changtian to receive a vision of an end, we can own Discussion . \u0026 Ldquo; Enlight overall goal this year is 50 million results is 3.14 billion last year, according to now watch a movie at the box office three billion is not impossible. \u0026 Rdquo; back to the original question, \u0026 ldquo; Xu Bruce \u0026 rdquo; will be the next to be hot \u0026 ldquo; Product Manager \u0026 rdquo; it? We observe Judai, 'Port embarrassing' can Jiong good. Disclaimer: The author Cathy Peng, editor of i dark horse; the article is original, Articles copyright; such as reprint, please contact zzyyanan authorization. Unauthorized Bhd. If you are interested in more business dry goods, please add micro-channel heimage0001, indicate the \u0026 ldquo; name + company name + Position \u0026 rdquo ;, otherwise black Marco will not pull you into the founder of the group gathered in the micro channel. This article i dark horse All rights reserved Please indicate the source, tort reserved.