[More from BGR: ]
I personally watched the rollout of the Z10 in the U.S. and my sense is the rollout of the Z10 was a disaster, he said. I talked to staff at many points of sales and they were inadequately trained or not trained at all marketing materials were missing.
[More from BGR: ]
Heins admitted that the company had learned some key lessons from its launch of the Z10 in the U.S. but flatly denied that it constituted a disaster.
Thechallenge we had was launching a whole new platform with a whole set of new apps, Heins explained. That is a humongous task to educate a market that is basically over-served by all the products coming in. Wetrained 50,000 sales representatives in webinars. Did we reach every shop? Probably not. Is it disaster? Idont think so.
Weve read several reports , , put . Heins was careful to not criticize any U.S. wireless carriers though, and only said that they were under significant pressure to go with current market trends and not take risks by expending resources promoting underdog platforms.
Its hard to convince them to go away from where the pack is, Heins said.
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