The fate of website can be decided by the search engine ranking actually. There are some main search engines both in domestic and international markets. The main and common search engines, like Google, Yahoo, are used by bulk of people in all over the world. Generally speaking, users tend to trust the natural search results, so you can get high ranking if you have a better search engine optimization effect. There is closely relationship between search engine ranking and SEO actually.
Frankly speaking, most of major search engines use an algorithm to the ranking of website. And search engines may have different criterias to websites. However, all of the search engines boils down to the amount and type of content provided by the websites, the search engine optimization levels and the link popularity of your websites. Tailoring website for higher search engine ranking is known as search engine optimization, or SEO. You can get higher search engine ranking when you optimize your website properly.
There are many methods to be done to improve search engine ranking actually. For example, researching the keywords in a proper way. You should have a clear awareness of which kind of words or phrases are widely searched by users. There are various kinds of tools that can help you to analyze keywords in the internet. Also, there are softwares, professional seo companies that provide this kind of service for consumers both at home and abroad. You are advised to choose the words that have low competition since you can optimize it much easier. Try to use Google Adwords to check how competitive the keyword is before deciding on it. There are various kinds of long-tail words which can also be very useful to your website. Don't just focus on the optimized keywords since the long-tail words are also of great importance.
What's more, you are advised to put more emphasis on the end user actually. Remember that user experience is of great importance when you want to get a higher search engine ranking and good search engine optimization. Spare part of time that you use to please search engine spiders to please your visitors should be a good choice for you. Only when you know what are really needed by your visitors can you get a higher ranking. One of the good way is to think and plan from the point of the visitors. Suppose you are the visitors, then come up with corresponding questions and solutions.
Next, you should have a good design of your website. Ensure that all the pages of the site have custom titles and descriptions. Avoiding the similar or same tags for all your webpages since it is unfriendly to search engines and bad for your seo services . You should learn more detailed information about how to place or design title, keywords, description for your website. Title tag should be the most important SEO tag actually. The title should have keywords that you optimize in the title. Ensure that the title can show visitors what is the main content of your website.
In order to ensure a higher search ranking, you should inspect your website carefully to see whether there are some mistakes or errors on your website that will lead to bad impression to your visitors and search engines, like Google, Yahoo and so on. There should be clear structure, navigation and URL structure in your site to be followed by search engines. Sitemap also is very important to visitors which can give a clear direction to where is on our website. Last but not least, you are advised to provide rich and fresh content which will draw regular visitors to your website. Regular visitors mean regular traffics.