the biggest problem is not scale

But the popular practice of the United States have also been very limited, the biggest problem is not scale.

In 2005, Alas birth, declared officially entered the Chinese jewelry industry, the retail chain era. And the popular beauty necklaces & pendants is different Alas evolved from 10 dollar store, can be described as very grass-roots, but from the consumers are very close, with Yeguo Fu's statement was "too cheap to buy do not feel bad for consumers, lost no pity" , leading into the Alas consumers can shop, rarely come out empty-handed, the purchase rate of 87%.

Simple parity principle to Alas in China currently has more than 3,000 stores, opened two stores per day. With the popular U.S. "high + services" in a different profit model, Alas reference is ZARA fast fashion strategy, relying on cheap fast fashion style, attracting a large number bracelets of fans who love the young and trendy girl.

Summary of these, from shortage to surplus, to some extent, Shin Kong jewelry industry demand is the product of the times, popular beauty is to a certain stage of development of the industry, winning on service winner, Oh Yeah is the jewelry industry over-supply, consumer preferences and style non-brand, the world those who may end the era of the crystal.

To "marginalized" - Listed

With the market, with the scale of the formation of industry, if there is no capital involved, jewelry bracelets an industry can not completely explain the formation of the mainstream industry, the market has become the definition of return to the mainstream jewelry industry.

January 8, 2010, Shin Kong Group syndicated financing package signing ceremony was held in Yiwu, Zhejiang region is first designed for private enterprises to "syndicated" way constitute a financing program. Among them, Zhejiang Shin Jewelry Co., Ltd. to form the total amount of syndicated financing of 3.7 billion credit line parameters, including Shenzhen Development Bank, Zhejiang bank. Shin Kong Holdings Ltd for the setting up of syndicated financing regional distributors of the total amount of 500 million credit line parameters including the Shanghai Pudong Development Bank, Huaxia Bank, Mercantile Bank.

silver has the leading position

High-end silver jewelry is no longer a symbol of cheap goods, many high-end silver jewelry cost more than the price of yellow gold jewelry.
Consumer attitudes and the economy is closely related to domestic economic development is not balanced in all areas, so gold, fashion jewelry from China diamond, silver in the proportion of consumption in various regions are not the same, the jewelry industry's development is inseparable from economic development. Today, the jewelry consumer segmentation so that people have more choices, gold, diamond, silver has the leading position, the jewelry industry to show a scene of prosperity.

Edit this paragraph silver ethnic minority areas
Overview
Because of the large demand for silver, Miao silversmiths industry is very prosperous. Only within the Southeast, home of silversmith workshop will be a hundred households on the dry, the person engaged Made in China jewelry in processing of silver is up to the number of dry. Cottage passed along most of the father and son combination of mentoring, but also Fuchangfusui couples combination. These workshops are often busy for closing, slack operating hammer, neither from agricultural activities.

Silversmith and silversmith village
Southeast Guizhou Miao silversmiths territory can be divided into two types of fixed-point type and walk type. The majority of fixed-point type, they undertake the processing of silverware at home wholesale silver bracelets and serve the phase

Formed on the closure of a regional pattern, or the number of Walled Village, the customer, without exception, from the department, so the branches can also be called within the silversmith. Fixed-point type and amount of the distribution of silversmiths, based on market demand, the regional environment selected by industry media brand and natural adjustment to Shi-dong, Pai sheep, West River, Bay Water, the Royal licensing and other places is more typical. Walk the same family as the type silversmith workshops, knows the weight of the slack season is to go out to solicit business.

the new headquarters building was constructed Va

However, the new headquarters building was constructed Vanke up. New colleagues who have had little knowledge of the headquarters, "I asked about my colleagues, Vanke Water Bay Road intersection but also do not know." Vanke's staff told reporters.

Vanguard in 2003, when stationed in former Vanke headquarters. Shanghai Gold Exchange was established from the time and soon, the water is starting to take off shell at that point in time. "After the establishment of the Shanghai Gold Exchange, a guarantee of raw materials, many companies look to bigger size." online jewelry shop Guo Xiaofei said.

Water bay that a group of employees to the company in 2003 as the first water shell company, the company is now Yuehao time to establish.

Vanguard is one opposite the hotel called the new new earth, it does not look luxurious. "Some customers come to live here, but more to live in not far from the Ming Yang, Ming Yang of the room a little larger." The employees told financial weekly newspaper reporter.

Clients of his mouth means dealers across the country, "more is the manager, they know what kind of style popular. Boss rarely came." He continued: "Ming Yang lived almost everyone related to water bay , online jewelry shopping jewelry on. "

Guo Xiaofei added: "Every day rushing water bay with thousands of dealers here." And some dealers to buy a property in the vicinity, "themselves, or the company can come to live."

According to Guo Xiaofei introduced, China Resources is building a new headquarters building, the "Vanguard does not know will not move." Vanguard is now the first floor has a cafeteria, the company more than a dozen departments scattered among the various floors.

Either Vanguard or Vanke, they are not talked to have been associated with jewelry. But it stands in the water, and Belle Road Bay Road intersection, online jewelry stores and now these two directions are water bay in the heart of the jewelry industry, who were undergoing their own stories.