Download Or Read Online Management In Two Cultures: Bridging the Gap between U.S. and Mexican Managers By Eva S. Kras Full Pages.

 

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Much has been written on the economic dimensions of U.S.-Mexican business relations, but little on the more subtle and sensitive cultural issues involved. In this revised edition, Eva Kras has provided us with an updated book that confronts head-on the problems that arise out of the cultural differences between U.S. and Mexican managers. And it could not be more timely. Since the publication of this book in 1989, the Maquiladoras have increased in number, the NAFTA agreement has been ratified and is already having an impact on Mexican society, and business practices have changed and evolved in response. In this new edition, Ms. Kras has expanded her analysis and offers the reader a sharper image of her subject in the light of these developments and their meaning for interaction between U.S. and Mexican managers. Mexico???s ambitious Maquiladora program???designed to foster the establishment of foreign, especially U.S., manufacturing plants in Mexico along the U.S. border???has been

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