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"The Barcelona Complex: Lionel Messi and the Making?and Unmaking?of the World's Greatest Soccer Club
With rare and unrivaled access, best-selling coauthor of Soccernomics and longtime Financial Times journalist Simon Kuper tells the story of how FC Barcelona became the most successful club in the world 8212 and how that era is now ending.FC Barcelona is not just the world 8217 s highest grossing sports club, it is simply one of the most influential organizations on the planet. At last count, it had approximately 214 million social media followers, more than any other sports club except Real Madrid CF 8212 and by one earlier measure, more than all 32 NFL teams combined. It has more in common with multinational megacompanies like Netflix or small nation-states than it does with most soccer teams. No wonder its motto is More than a club 8221 . But it was not always so. In the past three decades, Barcelona went from a regional team to a global powerhouse, becoming a model of sustained excellence and beautiful soccer and a consistent winner of championships. Simon Kuper unravels exactly
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