Eatin’ Fresh: Why Subway Will Surpass McDonald’s
By: Vicki Santillano

According to Advertising Age, Subway chains will outnumber McDonald’s outlets globally by the end of 2009, making Subway the largest fast food chain, location-wise. (Mickey D’s still has the sandwich giant beat in terms of sales.) How did this happen? How did this chain come to represent a surefire business venture for entrepreneurs across the world, more so than the wildly popular hamburger joint? A quick comparison of the two shows that Subway overtaking McDonald’s by the numbers isn’t actually that surprising—it’s got the Big Mac beat in a number of ways.
Number of Restaurants Around the World
Subway: 31,776

McDonald’s: 32,158

Winner: By the end of 2009, it’ll be Subway!
Read more…


*「山椒は小粒でもぴりりと辛い」:山椒の実は小さいが非常に辛い。体は小さくても、気性や才能が優れていて、あなどれないことのたとえ。
同諺・Adage掲載ページ
Within a little head, great wit.* [2010-01-08] Theme: Cafe
By: Vicki Santillano

According to Advertising Age, Subway chains will outnumber McDonald’s outlets globally by the end of 2009, making Subway the largest fast food chain, location-wise. (Mickey D’s still has the sandwich giant beat in terms of sales.) How did this happen? How did this chain come to represent a surefire business venture for entrepreneurs across the world, more so than the wildly popular hamburger joint? A quick comparison of the two shows that Subway overtaking McDonald’s by the numbers isn’t actually that surprising—it’s got the Big Mac beat in a number of ways.
Number of Restaurants Around the World
Subway: 31,776
McDonald’s: 32,158

Winner: By the end of 2009, it’ll be Subway!
Read more…


*「山椒は小粒でもぴりりと辛い」:山椒の実は小さいが非常に辛い。体は小さくても、気性や才能が優れていて、あなどれないことのたとえ。
同諺・Adage掲載ページ
Within a little head, great wit.* [2010-01-08] Theme: Cafe



