Name Design Process

The lecture video I watched this week was on deciding names of your products.
Here are the standard needs for coming up with a name that is appropriate for your artifact.

-Evokes the thing you are naming.
-Positive associations.
-Easy to say.
-Memorable
-Unambiguous spelling
-You may legally and practically use the name (domain available, trademark)
Now i need to think of a name for my umbrella.

lecture video

New lecture videos are uploaded on the course page every week. Today I watched one them, which was an introduction to "Brands".

The definition of the word "Brand" is an " identifier of the source of an artifact".
The word "Brand" comes from the Old Norse word to "burn". People burned symbols on the cattle they hunted, to identify which one is their`s. Now the symbols are all around us, like bags, clothes, foods, etc.

cousera

My design course is close to the end, yet I haven`t came up with a good design of my original umbrella. I get why the idea of umbrella hasn`t changed since several years ago.

I`d like to show everyone the umbrella that I`m actually using right now:)
The outside is just black, but when you open it and see the inside, a beautiful blue sky appears.