Facebook became a commercial tool? There is no free lunch
Think about the word integrity suddenly.
Recently the Facebook message is very interestijeremy scott adidasng. First introduced the Android home screen application Facebook Home, in a curve way occupied the Google Android platform, but Zuckerberg made it clear that will insert advertisement in the information flow. Then, Facebook UK launched a pilot service, fans paid a few pounds can directly to the celebrity to send private messages, whether or not to care about each other. This week's news more interesting, according to media reports, Facebook this summer will be launched automatically play video ads similar to video website, each charge 1000000 dollars.
"Integrity, integrity?" See the netizens have lamented, it seems Facebook has gone from hacker spirit "ideal country" reduced to be reckless with greed business tool, that this feeling is to see pure little teenage boy gradually become trivial middle-aged uncle. Well, when Facebook started early, Zuckerberg had strongly opposed the introduction of advertising on the web site, because it will make the products become not cool, and MySpace and Friendstar in similar position. When the Facebook is still in the initial period of the Sturm und Drang, does not need advertising profits, will have the wind up the door to send money.
But now Facebook is to rely on advertising revenue, 80% of income still comes from advertising. The righadidas jeremy scottt side of the website is a variety of advertising, information flow is advertising, they still want to various means to collect fees to the user, Zuckerberg even personally battle, released at the beginning of 100 dollars to him directly sends business.
Independent advertising and moral integrity
But this is not one of the Facebook? The network advertisement is really great scourges?
Absolutely not. Internet economy is the virtual economy, it represents the most advanced productivity, but still largely rely on the real economy to achieve revenue. But in the Internet era, the real economy may need to use the virtual economy, to realize the economic efficiency maximization.
At present, the Internet Co to the Internet to provide various services, and ultimately revenue is mainly realized by two ways. Or sales of digital content, or through membership services, revenue from users; or by the advertising model, become the bridge connecting the real economy and as the consumer Internet, charge advertisers advertising costs.
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Advertising is the connecting link between supply and demand, is a bridge between virtual economy and real economy docking, Internet as well as the driving force of innovation. Without advertisements, Google will not from a search engine of growth for the $200000000000 Silicon Valley giants, more can't provide Google search, Google map series of free services to millions of Internet users, more did not have the strength of R & D free mobile platform Android.
There is no free lunch. Even if the Internet Co early to provide free services to attract users, enhance user stichttp://www.jeremyscottadidasouyan.comkiness; but one company to develop continuously, must get rid of venture capital support, to find effective business model, the company future growth must capital. The final solution is still only two: collect fees to the user, or through advertising fees.
For users, or pay to become a member, enjoy no advertising or more value-added network service; or it must accept advertising, let Internet Co by revenue from advertising. Of course, advertisers to provide funds bchan luu braceletsut also indirectly from consumers. Of course, there are very few Internet Co still insist on not advertising strategy, as Wikipedia as through fund-raising financing, providing a clean and pure website for users. Wiki page also can appear from time to time a fund-raising appeal, the netizen voluntary contributions supported this website operation through the Paypal channel.