Raymond James up-regulation of Facebook rating
MobileMarketingWatch website published this week the United States mobile marketing company M&C Saatchi Mobile senjeremy scott shoesior vice president Eric (Eric Mugnier)? Mounir commentary says, in the mobile advertising revenue, Facebook increased, Twitter also launched a new advertising function, other social networks is also doing well, all these indicate that the social network will become a large-scale mobile ad platform a.
The following is the main content of:
Facebook had failed to make profitable in the mobile users and criticism. Criticism until January this year the Facebook released the fourth quarter earnichan luu braceletsngs last year after it disappeared. Money newspaper shows, the quarter Facebook mobile advertising revenue of $305000000, accounting for the total advertising revenue of $1330000000 23%. In addition, single in the new year's day, Instagram Facebook's share in the more than 6 photos.
For the importance of social media in the field of mobile stressed gradually increased, Comscore said recently, the United States spent on mobile application time has 23% occupied by Facebook. With the Facebook Home application, the user time spent on Facebook will only incrjeremyscottadidasouyan.comease. Facebook Home will Facebook and mobile user experience more closely together, and provide opportunities for understanding and new advertisers.
Advertisers will witness the rise of custom ad unit on social media advertising and the rise of Facebook and Twitter and other social networking platform. Light in the Facebook, we will witness a very positive results, although mostly direct marketing and application of advertising. Success is mainly due to the data quality of Facebook provides more accurate, more relevant marketing, and ultimately bring downloads more effective and participation. Another reason is the creative unit Facebook a few months before the launch that users can't leave Facebook to install the application.
The long term, more data and analysis is good for users, because users can receive more relevant ads, this is a win-win for advertisers and users.
Of course, Facebook is not the only social platform. Twitter's strengthjeremy scott adidasis still considerable, recently introduced in the Twitter Cards mobile application depth link function is a major opportunity for mobile advertisers. This new feature allows the user to "click on the link in the application of direct view or download the application." We expect that ability will make the application of Twitter in access to occupy an important position in marketing. In addition, we believe that Twitter will be the development of other similar solutions for advertisers. Foursquare and other social networks and local retailers cooperation has achieved good results, and the performance will continue to grow.
Another part of the second screen marketing represents social media ecological system. Zeebox and two screen application data shows that, more and more users to share and participate in the content being watched. In my opinion, the second screen application marketing growth rate second only to Facebook.
In short, social media advertising is still in the initial stage, but there is a huge opportunity. Facebook how best to use Home application release background related advertising remaijames shoesns to be seen, but because it is mainly provided direct selling and application of advertising, how to carry out the brand marketing are still to be studied. Social media advertising is facing the new opportunity, we fully believe that many of the brands will move up to significant strategic position.
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