Potential Google layout large data prhttp://www.jeremyscottadidasouyan.comoduct data
Google is developing some large data products to help advertisers analyze and evaluate their advertising campaign efficiency, although this is not hot, but Google that development potential of this market is very large, there may be hundreds of billions of dollars. According to Morgan Stanley analyst Scott DeWitt (Scott Devitt) the land of Canaan, Qiaodanmeng (Jordan Monahan) and NISSAN (Nishant Verma) said Fu Erma, Google believes big data products has great potential for development, the market scale will reach hundreds of billions of dollars.
Reportedly, Google has launched a "Brand Lift in Adwords" products this year, its main role is to carry out consumer surveys, to see whether they remember they have seen the advertiselebron basketball shoesment; also known as a "Active GRP" products, it can help Google advertising customers will make a direct comparison between those ads and TV advertising.
These new products will encourage advertisers to contemplate them on TV or other traditional media on billions of dollars in advertising budget, and compared it with the network advertising efficiency. Google's revenue has been considerable, total revenue in 2012 reached $50000000000, to continue to maintain high growth, it will need to find new markets for billions of dollars in some scale.
A small market is not, of course, television is still the largest advertising platform budget. Google display advertising products vice president Neil Mohan (Neal Mohan) held in this week's TechCrunch Disrupt conference introduces data market he predicted scale, he said: "big data advertising products market size could eventually reach hundreds of billions of dollars."
According to Morgan Stanley research report said: "the minister predicted confirms the Google chief business management Nikeshenya roller (Nikesh Arora) in February of this year's comment, namely online brand advertising (display ads and video ads) is a large-scale online change trend in the first ring. Google has been ready. He believed that, as long as Google and other advertising vendors can offer some can detect them about advertisingjeremy scott adidas effectiveness index tool for brand advertisers, may have hundreds of billions of dollars in advertising budgets to online advertising market."
At present, people use the TV habits are to be changed by the smart tv. Intelligent TV basic compatible network television and cloud TV function, and in the APP application and rich diversity of function was quickly accepted and loved by the people, which rely on computer can do, in the television can achieve some simple functions, such as surfing the Internet, video, QQ, micro-blog and so on can be realized.
Overview of the television industry in recent history, the data reported 08 years television overall sales probably in about 11740000, after 09 years to develop and rely on network TV, intelligent TV, the next few years, from 11740000 to 2012 increased to about 42000000. While the AVC (AVC) Deputy General Manager Jin Xiaofeng the second half of 2012 had predicted, the year 2012 the smart TV retail size is about 10320000. Some experts speculate, intelligent TV sales in 2013 will further improve, May 1 million sales is only a minimum number of. As can be seen, intelligent TV is a good advertisement carrier.
Some industry insiders said, Google, Youtube and apple such enterprises, they are in the IT industry can quickly echan luu braceletsstablished a leadership position, largely by developing a platform, in this platform, the third party developers to make their applications. The platform is large enough, resources are wide, so, want to cooperate with enterprises will everfount, is not only beneficial to themselves to advertisers favor, and then drive product sales. In the long term, it is more meaningful to google.
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