"Time" magazine: the future direction of Google search
Executive search business, senior vice president of Google Amit Singer (Amit Singhal) said, the ideal of Google likeadidas jeremy scott science fiction film "Star Trek" in the computer. "You can tell he natural dialogue, ask him all things. It hides behind the scenes, momentarily await orders."
Google employees, when it comes to search future so describe the person more than him. This is Google's ideal, even in 21, it remains somewhat futuristic.
However, "Star Trek" prototype version of the search engine has emerged, it is Google Now. Singer thinks, this mobile application represents a Google search in the future.
Dialogue type search
As with the apple Siri, Google mobile search is combined with natural language and speech synthesis technology, speech recognition technology, to create a voice and visual interface. It is very important for Google, Google will especially for mobile devices. Google Mobile Search Manager Scott Hoffman (Scott Huffman) said: "due to screen Co., Google glasses such equipment must rely more on speech."
The reality between the dialogue, mutual transmission of information in the sequence can provide sufficient context, each sentences reflect the scene at that time. But search engines work and of different. Hoffman said: "all the information will be input Google as independent." However, this situation has begun to change, Singer's Android mobile phone display a:
"Justin Bibb (Justin Bieber) high"?
"Justin Bibb, 5 feet 7 inches high."
How old is he.
"Justin Bibb is 19 years old."
In this conversation, Google know the first query the theme of "Justin Bibb" and the correct hypothesis second queries of "he" to "Justin Bibb". In reality, this is not. But for the search engine, this is the real dialogue. Singer said: "if this technique into full plebron basketball shoeslay, the human can be natural dialogue and machine." This example shows that Google's understanding of the world is much more complicated than ever.
In addition, Google a year ago launched the "knowledge map" is also greatly improved the search results. In "Justin Bibb" as an example, now the search his name, search results will be displayed on the right side of the frame contains the following information:
- Profile
- birthday and birth place
Height
- Movie and TV drama
His parents
- the upcoming concert
Song and album
- search for "Justin Bibb" the user search: Selena Gomes (Selena Gomez), Rihanna (Rihanna), Taylor Swift (Taylor Swift).
The surface looks, knowledge map is cool but not significant change: just the traditional search results together, rather than replace them. However, knowledge of product manager Emily Moxnes Leigh (Emily Moxley) said: "notice as few people as possible. We want users to come very naturally to think it was always a part of Google search page."
However, only know that Justin Bibb is a person, has the height, age and other attributes, Google can generate the knowledge map. This understanding is the basis of Google Now to the basic dialogue. Singer said: "from the background point of view, change the knowledge map to search and the original algorithm and PageRank."
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For Google, Justin Bibb is just an ordinary person, place, thing many entities in the. Moxnes Leigh said: "the entity is the basis of what we know about it, the more, the search query understanding more accurately, thus can provide better results."
Careful study of these abstract frame can be found, knowledge map to help Google know not only what is real, what they concern. If the search is astronaut Aileen Collins (Eileen Collins), the do not show her height, because no one is paying attention to this. However, it will show her stay in space time.
Even peers, knowledge map will have different emphasis. If the search for "Barack Obama (Barack Obama)", knowledge map does not show his party, because it assumes that the user know. But the search "Michael Bloomberg (Michael Bloomberg)" (Note: the mayor of New York city), it will display the party.
If the knowledge map is artificial editor, the user might think is to decide which content is the key to edit. However, Singer said: "this is determined by the algorithm according to the global users to search the contents of the." People will achan luu braceletssk about Bibb's height, not asked how long he stayed in space. Knowledge map will identify the key people according to request information.
Of course, there are now many information algorithm can not accurately understand. Hoffman said, "Nathalie Portman (Natalie Portman) in" black swan "dance is dance?" One example is the. He said: "you would think that Google should answer yes or no, but about whether Portman has a lot of controversy using a double. If the human cannot understand, Google is unlikely."