The news you use as a hook might be front-page stuff or much more obscure. It could be local, national, or international.
Let's suppose you're a plumber who discovers that copper prices have dropped suddenly. Copper has been at an all-time high for the past year. This means homeowners will soon be able to renovate their bathrooms or kitchens for less money as copper pipes will cost less.
Or an earthquake occurs halfway around the world, killing thousands, in a city thought to have a low risk of quakes. You own an insurance company. Now you have the opportunity to advise on earthquake coverage for those who live in your area.
Or a celebrity's young daughter gets kidnapped, ransomed and returned home unharmed. Your company makes bracelets that secretly serve as location devices. Had the daughter been wearing one of your bracelets, the police would have been able to find her within an hour.
Got the idea?
In the first two of these situations, the business seeking publicity serves local customers only, so they should direct their publicity tie-in efforts to local newspapers, TV and radio. In the third situation, the company should aim at national publicity first, since their customers live anywhere.
The simplest way to jump into action with your breaking news connection is to call a media outlet you have reason to believe would consider your story relevant and track down the reporter or editor who handles the subject matter. It's much easier than you think. This is because tips are the lifeblood for news organizations. Unlike companies that shield employees from the public, they must have a system of directing story suggestions to the right person.
All you have to do is call the main telephone number of the media outlet, ask for the "news desk" and then ask who you should contact about a real estate (for our first example), business (for the second) or child safety (for the third) story. You should explain your news connection in no more than four sentences to the person who is covering your topic. If you're leaving a voice mail message, end with your call-back number. If you're talking to someone live, finish your pitch, shut up and wait for their response.
You can make this sort of pitch by email also, if you have a reliable email address for a reporter, tip line or topical editor. It should be concise and to-the-point. Include a phone number and email address so that you can reply.
It takes too long to pitch media outlets individually when you want to get national media attention for your story. Contact the media outlets you believe would be a good match for your publicity angle if you are unsure. The child safety bracelet story would work well on morning TV news programs like "Today" and "CBS This Morning." Otherwise, writing and distributing a press release is the way to go.
A press release presents your news tie-in in a specific journalistic-style format. (Google "sample press release" to find models to follow.) These are usually 400 words or less, or a page. To get your press release in front of media people and the general public, use a PR Newswire, PRWeb, or Emailwire distribution service.
Above all, do not delay. What's hot and exciting today may evoke no interest at all tomorrow or next week. Inform yourself now about all the steps described here so that when news breaks that can launch you into the public eye, you're prepared to jump right into action.
1. Keep the Reading Level at the Recommended Level
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Every Search Engine Optimizer must use the images and videos in their content. Because humans can easily understand any information by looking at images and videos.
Using Info Graphics (Display the exact message through single image) in your content is also a great way of On Page SEO Techniques.
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Latest technique of SEO On Page Optimization is publishing our articles in Yahoo! & Bing. We use to publish our posts in Google. Recent research has shown that Yahoo! is a better place to publish your posts. & Bing will leads to get more traffic.
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