Starting with on-demand webinars doesn’t have to be complicated. Here’s a simple checklist:

  1. Plan your topic carefully — Choose something that solves a pain point or answers a common question in your niche.
  2. Write an outline — Structure the session so it flows clearly from start to finish.
  3. Record your webinar — Use a platform that supports high-quality video, screen sharing, and slide presentations.
  4. Add lead capture tools — Include registration forms, CTAs, or gated access to gather leads.
  5. Promote your webinar — Use email newsletters, social media posts, and even paid ads to get it in front of your audience.

Bonus Tip: If you’re using a webinar platform, check whether it offers integrations for marketing automation or CRMs. This can help you nurture leads as soon as they sign up.