Fittkau & Maa consulting interviewed within the framework of the W3B-report Mobile Commerce 5,500 owner of Tablet PCs. The study shows that the image of the shopping-friendly Tablet user is quite true. The differences between iPad users and owners of other Tablet PCs in the Tablet usage patterns are however remarkable. So the iPad used significantly more intensively by its users as tablets from other manufacturers. Areas of use as well as venues are significantly more diverse and broader at iPad in comparison to other types of devices. Deviations of 10 percentage points (for example, when the retrieval of weather, traffic and sports news or the use of Facebook by Tablet PC) are not uncommon.
The differences between iPads and alternative tablet devices on the subject are particularly evident Tablet Commerce "-i.e. when it comes to shopping and buying preparation via tablet. iPad owners use their Tablet PC more often to the query of product and price information as owner other Tablet PCs So 57% of surveyed iPad owners indicate that they regularly get product and pricing information using your Apple device. Among the owners of Tablet PCs of other manufacturers, this value is only 37% (i.e. 20 percentage points of less). And while 39% of the iPad from their owners is regularly used for shopping and booking, there are the other tablets only half as many, namely less than 20%.
Source: http://www.kingsouq.com/tablet-pcs/android-tablet-pcs-173.html