Website is a profile of capacity, an online showroom of the business on the internet environment. Therefore, whether building a website for branding or marketing for orders, we all need a beautiful website with fast loading speed and most importantly, no errors, easy to upgrade features when needed. To achieve these requirements, web development technology platform is the most remarkable point.
REQUIREMENTS FOR WEB DESIGN SPECIALIZED SEO & DIGITAL MARKETING
1. Select a programming technology
If you want to build a site that can develop features to your liking, it is best to choose hand-coded PHP (pure code) programming language. Most coders who have finished learning know well about PHP programming, so you won't be dependent on any web design company for hand-coded code. You can install wappalyzer on Chrome browser to test the source code of your website.
2. Request Google PageSpeed (from 90-100 points)
This is a technically difficult requirement that requires a good coder to be able to write programming code to achieve the highest Google optimization score. The more pages, features or motion effects your website has, the more difficult it is to optimize the website's quality score according to Google PageSpeed standards.
Because it is a website quality score assessment index given by Google, if you want to run cost-effective Google ads to have more customers or make Google keyword SEO to the Top, this review score is almost is a required condition when making website design requirements.
3. Request programming error Web Site Audit (Error + Warning + Info: 0 error)
Site Audit error control is in control of the entire architectural infrastructure design of the website (as well as the architectural design of your house). When your website has too many errors, Site Audit will greatly affect the keyword rankings of search engines like Google, Bing ... This is why professional SEOs always put error optimization factors. Site Audit to the top before embarking on SEO. When this website is faulty, even if you spend a lot of money on SEO, your keywords will not be able to surpass the rival websites that have kept the Top many years ago.
If your website has a low Site Audit error index (preferably 0 errors), just analyzing keywords and writing quality articles posted on the web will increase web traffic with natural search without having to do SEO. At this point, you just need to focus resources to do SEO for big, highly competitive keywords to get more sales.
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* Source: https://dananghitech.com.vn/